Blog
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This is why you don’t make fish climb trees
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” – Albert Einstein
Yesterday, I missed sending a daily email.
I missed the day before too, and another one last Wednesday.
This almost never happens:
Not at random, without letting you know in advance.
I think I had one random miss last summer, but only because it took me two days to write the infamous and epic Maze email.
So, what’s my excuse this time?
And no, it isn’t something lame like “I have no excuses, and I’m deeply sorry.”
Oh no, I have an excuse.
A good excuse.
I’ve been cooking something up for you, and before I share it with the world, I want to share it with you first.
Here’s the story:
I’ve been developing the first (I think?) AI-powered self-discovery tool for entrepreneurs.
Think personality typing meets strengths finder meets spiral dynamics meets AI meets Taylor’s twisted mind.
This slick little bot unlocks insight into…
Your unique "Founder Archetype" (a matrix of 16 personality patterns entrepreneurs naturally fit into) What businesses you're naturally suited for (imagine being able to pick the perfect business idea for your unique wiring) Exactly what to focus on, and what to delegate to others for maximum leverage Your deepest growth edges; tactical weak-points that must be solved if you want to unlock maximum business and personal growth Other famous entrepreneurs who share your unique Archetype, and how they leveraged it for maximum growth
…And a whole lot more, if you ask it.
As Path member and 8-figure entrepreneur Mason Vranes put it:
”Without this you could be constantly spinning your wheels, fighting against yourself.”
And I agree.
The right entrepreneur running the wrong business — or, running the right business the wrong way — is going to fail.
(or, at best, make their life much harder)
So that’s what this bot does:
It helps you find, play, and win your own game (not Hormozi’s or Dan Koe’s or — I’m drawing a blank because I barely follow this sh*t anymore but insert your favorite influencer here).
In other words:
It shows you how to build a business that is built for you.
And today, I want to let you try it.
No cost — but I do want something in return:
I’m BETA testing the bot right now, working out some kinks and fine-tuning some variables before I push it out into the world.
So after you’ve tried it, I want to know what you think.
Good, honest, useful feedback. No lazy sh*t.
If we’ve got a deal, just reply to this email with the words “I’m in”.
And my assistant Simon or I will get you the details.
Gracias and de nada and I look forward to hearing from you soon.
- T
P.S. Here’s what Path member Jared Schwartz said after using the bot and chatting back and forth with it about his results:
”This is my new best friend. It’s fxcking insane. How long did it take you to build this? It’s crazy… precisely accurate.”
Jared is running running a 30k/mo agency at 18 years old:
So he’s got real, blood-on-the-floor experience with fighting against his natural wiring…
…And, what happens when you finally stop.
P.P.S. Damn, I forgot how much I love writing.
That blood-on-the-floor line was nice.“The answers are all out there, we just need to ask the right questions.” – Oscar Wilde
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Why showing up (even when you doubt) is your greatest advantage
On the 24th of March a lone developer by the name of Tyler (TVGS) launched a viral hit of a game.
Something he thought would’ve been a meme of a launch right off the bat…
As of yesterday the peak all time player count was sitting around 414,166.
(And this might not interest you but it’s simulator game where you need to build up your drug empire)
It wasn’t a serious thing he stated but he has now promised to keep updating it for years to come because it’s garnered an almost over night cult-like fan base.
Imagine almost shelving their game the week before launch to have missed out on this.
“Who wants to manage imaginary production timelines?” was a quote taken from him…
Just over 72 hours later, it became the #1 strategy game on Steam.
And the lesson here is that it isn’t about luck.
It’s about the 40 prototypes they built first. The 236 playtests they ran. The daily 5 AM coding sessions they honoured even when progress felt invisible.
There’s a strong lesson learnt from Tyler and his launch:
You can’t predict hits. You can only build momentum.
“Good enough” shipped beats “perfect” abandoned.Every “failed” iteration is market research in disguise.
The work you’re hesitating to release? The project collecting dust in your “maybe someday” folder? That’s your Schedule 1 waiting to happen.
This week’s challenge:
Pick one thing you’ve overthought.
Share it with any human by Friday.
Let the market. Not your inner critic, decide its value…
Worst case? You’ll get real feedback. Best case? You might accidentally build something people can’t stop talking about.
Now if you excuse me I’m gonna go build a meth lab…
Stephen Walker
P.S. Go check it out here https://store.steampowered.com/app/3164500/Schedule_I/
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Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom -
I think I’ve done it!
I’ve tweaked the audio software and now things sound crisp.
(I just need to find a chair that doesn’t squeak cause you can hear it once haha)
So I’ll be doing more of a structured audio rant/podcast/tape type of thing and I might just release every Sunday…
I love to write and you can probably tell that I like to talk too.
Anywho…
Give it a little listen right over here
It’s a micro rant about all of the Gihbili bs and whatever that’s floating about.
And as always if you can tell me if the audio is cool then at least I know I’m heading in the right direction.
The topics I’ll be riffing on as always be about marketing, copywriting, writing and just whatever that can tie it all together.
Cya later.
Stephen Walker
If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe
Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom
