Blog

That you show up every time and read my emails and reply and just interact.

I’ve had so many great conversations and also views on the topics and ideas I write about and share with you, that doing this is what keeps me going.

I genuinely appreciate you taking a little sliver of time out your day to spend some time with me and again for that I am grateful.

We all know the world is not in a great place right now and a lot of people are being affected by it all, but the best thing we can do is stay positive and optimistic that things will change.

I love a little bit of a soap box rant on the things I’m passionate about/against and so are you…

And as long as we continue to show up to the best of our abilities, I think things will work out.

You’re the best c̶u̶l̶t̶ group of people I know.

Stephen Walker.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

Here’s a little social media “game” for us folks who still require those platforms to feed into our own platforms…

After all.

Our audience/clients/customer numbers aren’t going to increase themselves magically (I mean I wish they did) but we still have to do some work and well, it’s time to make things fun again.

We know that everyone with a ChatGPT subscription is now an expert on whatever topic is floating around and is running hot off the social media presses.

(Minster of foreign affairs and war time policy anyone?)

What you seem them do is input their vague surface level info to the Masjine and out it churns some splooge of the lowest calibre.

At first I got annoyed at it, cause you had people who have never really written anything longer than a 140 character tweet, to now (on the surface it looks good) emulated pulizter prize levels writing.

What I’ve been doing very sneakily over on the old bird app is inserting myself into the niche conversations happening there in the market I’m operating in.

I’ve been come a topical conversation whore. Some people call me a reply guy which is cool. What they don’t know is that I’m slowly turning people into my way of thinking because I’m neatly challenging these slop pushers with logic and reasoning, while also being human.

It’s a wild concept. Imagine sounding more human than those peddling trash.

Yes you need to know what you’re talking about and you don’t even have to know that much anymore because the bar is so low. Yet all you need to do is engage with people who genuinely looking to either educate themselves or make an informed opinion without being misled.

Who would’ve thought that in 2026. Taking a few minutes out of your day could win people to your side when there’s way too much noise and not enough signal out there.

Have conversations. Point people in the right direction. Show them that you stand for something and slowly but surely they’ll find themselves in your world and they’ll wonder “Where have you been all my life!”

Stephen Walker.

P.S. I’m working as fast as I can to polish up and re-write a lot of the topics I’m going to be covering in The Escape Hatch. I’m also working on creating a structure you can follow if you really just want to run with the ideas in there. I don’t have a deadline for when it’ll be done, so I’ll end up drip feeding content there to keep you going until I share a “road map”

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

The world is systematically dumbing itself down to feed the dopamine starved masses, and we’re all complicit in this intellectual race to the bottom of the barrel…

Everything is getting shorter, simpler, more digestible.

Books become audiobooks become podcast summaries become TikTok highlights become tweet

sized nuggets of “wisdom” that fit perfectly between ads for teeth whitening kits and crypto scams.

(Crypto scams have been WILD on Twitter, especially more so since all of this war shit has gotten more legs etc)

We’ve taken complex ideas and pureed them into baby food for adults who can’t be bothered to chew.

Netflix adds speed controls because sitting through a 90 minute movie is apparently too fucking demanding.

News becomes headlines. Headlines become notifications. Notifications become emotional reactions to things that may or may not have actually happened.

The algorithms are optimising for engagement and hell to us going deep on ideas and thoughts and going for enlightenment.

This is all junk food for the brain, designed to keep you clicking, scrolling, consuming and best of all…

Never thinking, never questioning, never sitting still long enough to form an original thought.

Dumbification is destroying you…

1. Your attention span is dying. You used to be able to read books. Now you struggle through long emails. Your brain has been rewired to expect constant stimulation, making deep work feel like torture instead of flow.
2. You’re losing critical thinking skills. When everything is pre-digested and spoon fed, you stop learning how to analyse, synthesise, and form your own conclusions. You become a consumer of other people’s thoughts instead of a creator of your own.
3. Your tolerance for difficulty is evaporating. The moment something requires effort. Like real cognitive effort, you bail. You’re training yourself to quit when things get challenging, which means you’ll never develop expertise in anything that matters.

But listen up. You can undumb yourself starting today…

1. Read actual fucking books again. Not summaries. Not highlights. Complete books by people who spent years thinking about complex problems. Start with one chapter a day and build your attention span back up like a muscle.
2. Embrace boredom. Stop filling every empty moment with content. Sit in silence. Let your mind wander. Some of your best ideas are hiding behind the compulsive need to check your phone every thirty seconds.
3. Seek out difficult material. Find writers, thinkers, and creators who challenge you instead of validating what you already believe. Read things that make you uncomfortable. Engage with ideas that don’t fit neatly into your existing worldview.

The dumbification isn’t inevitable.

Dumbification only happens when you pick easy choices over the ones that make you marinate in your own brain meat for more than 15 minutes…

Stop choosing easy, it’s that simple.

Stephen Walker.

P.S. Do the thing. Click the link. Join the group…

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

“Who wrote the software running in your head? Are you sure you actually want it there?” – Elon Musk

​

The voice in your head is right:

​

You’re not where you should be, right now.

​

In fact, you’re way behind where you should be.

​

The matrix must have slipped you the blue pill, ‘cause now you’re behind 99% of people, and if that doesn’t drive you into an anxiety-induced monk mode, you might be destined for modern slavery forever.

​

Now, be honest…

​

Deep down, you suspect I’m joking.

​

But that little bastard in the back of your mind still kind of believes me, and he’s actually pretty riled up right now.

​

So let’s try to calm him down with a little story-time and a warm cup of reality.

​

Here goes…

​

The other day, I had a coaching call with a 19 year old founder who is running a $20k per month agency.

​

Impressive, right?

​

He didn’t think so.

​

“I just feel like I’m so far behind where I should be,” he says.

​

“Everyone I look up to was ahead of me, at my age.”

​

I black out for a moment before drooling a response:

​

“Huh?”

​

“You coached Ben Bader. He was making way more money than me at 19.”

​

“Bro, Ben would have been the first to tell you he was ripping bongs in his dorm room at 19. He joked about that all the time. You’re years ahead of where he was.”

​

His eyes go wide.

​

“Oh… Well, what about you, then?”

​

“I hadn’t even made my first dollar, at your age.”

​

When we finally untangled the mess of false ideas in his head, we realized:

​

Not only is he not behind…

​

He’s actually ahead of everyone I’ve ever worked with, everyone I’ve ever met, and damn near everyone I’ve ever heard of.

​

If entrepreneurship was a racetrack, he’d be lapping us all.

​

And yet, he still believed he was behind.

​

That’s how insidious this idea is:

​

It tricks even the best among us into thinking that if we don’t have a Lambo by the time we graduate high school, we’re failing.

​

Meanwhile, most successful entrepreneurs don’t break through until their late 20s, at the earliest, and more often their 30s and 40s.

​

Don’t believe me? Check the scoreboard:

​

LinkedIn was launched by a 36 year old.

​

Red Bull was launched by a 41 year old.

​

Adidas was launched by a 49 year old.

​

Starbucks, a 51 year old.

​

The list goes on (and on, and on), because those aren’t the exceptions, they’re the rule.

​

And, most of the exceptions you see online — the 20 year old, Lambo-driving info-bros — are:

​

Exceptionally rare
Usually exaggerating
Often secretly broke, because they have big top-line revenue but almost no profit.

​

(not all of them, of course — but the percentage is so high it would shock you)

​

Now, I’m all for having a sense of urgency.

​

And don’t mistake this message as a reason to wait around for Mercury to align with Saturn so you can finally write your first Tweet.

​

But when that sense of urgency cannibalizes your creative energy and fills your head with anxiety and overwhelm, it’s time to pluck the Zyn out of that little bastard’s mouth and tell him to shut him the fxck up so you can finally think clearly again.

​

Bottom line:

​

The voice in your head is wrong.

​

But more importantly:

​

It’s not even yours.

​

It’s the voice of someone who made a post once that snuck a false idea past your filters when you had your guard down.

​

And now it’s time to put your guard back up.

​

Take back your mind.

​

And get back to work.

​

• T

​

P.S. Balance the message in the email with this one (starts at 1:08:52)

​

​

​

​

​

​Unsubscribe | Update your profile | 5-420 Erb St. W, Suite 433, Waterloo, ON N2L6K6

I had an interesting conversation with a fellow creator today, who sadly got sucked into the world of generative AI.

They were lied to by some of our favourite marketing tech bros.

The lie was that generative AI would help you grow your audience indirectly because you’d be able to create more, which in turn would give you the chance to publish more content and thus you’d have fans/customers/clients flock to you.

And we all know that’s bs on the front end.

So much so, that this person decided to bin off their 20 super fans on their current Twitter account.

To then go and make a new account and re-brand everything using every AI tool available to increase their output of work.

How do you think it all turned out over the last year?

Not good. Not good at all.

What they forgot to mention previously was those 20 super fans were buying all of their work (Prints, stickers, buttons, badges etc)

They were just thrown to the curb like an old box of toys you grew out of as a kid.

The guru’s in general are still pushing the ideology of having massive amounts of followers = the most optimal way to be profitable, especially if you’re an artist and that shit is just wrong.

It’s just that it’s so easy to sell the bigger numbers and the lifestyle that surrounds it.

On top of that. Our brains are so fried from the constant dopamine addiction we put ourselves through when we go down a scroll hole of doom, that if we aren’t building the same lifestyles the big names are doing. Well, then we’re doing it wrong.

Their new account had a lot more followers, but those weren’t super fans. They were similar people sucked into the AI cult and in that short period of time of creating the new account they had less than 10 sales, where previously they were averaging about 10-20 sales a month off of their super fans.

Size truly doesn’t matter when it comes to this whole online game. It’s all about quality and the relationships you build.

Another thing you can do is just close your eyes and visualise yourself standing in a room in front of say 20 people, hell, you’ve probably been to parties with more people than that.

Don’t let the vanity metrics fool you.

Having a tight knit group of super fans is far better overall having ALL of the numbers with no connection.

Stephen Walker.

https://stphnwlkr.com/TheEscapeHatch

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

Stop over socialising. Seriously.

Every coffee meetup, networking event, and “quick catch up” is stealing time from your actual work.

We get deluded into thinking that we’re building relationships. Although what we’re doing is just masturbating our social anxiety while our creative projects die of neglect.

Most socialising is just procrastination. You tell yourself you’re “putting yourself out there” when you’re really avoiding the hard, lonely work of creating something that matters.

Your best ideas don’t come from brainstorming sessions with acquaintances over overpriced lattes.

They come from solitude. From boredom. From having enough quiet space in your head for genuine thoughts to emerge instead of just recycling whatever bullshit you heard at last week’s mixer.

Hemingway wrote alone. Virginia Woolf wrote alone. Every great creative work was born in isolation, not in some co-working space surrounded by people pretending to hustle.

Say no to most social invitations. Guard your alone time like it’s your most valuable asset.

And no. I’m not advocating becoming a complete shut out to the world.

Just saying no to 99% of everything will put you ahead.

Social media platforms and the influencer/gurus are all liars. They promote this picture perfect set up online but behind closed doors they’re truly dying to switch off.

So start doing it before it’s too late.

Stephen Walker.

https://stphnwlkr.com/TheEscapeHatch

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

There’s this Hemingway quote that shows up on every basic bitch’s Instagram story next to a picture of a typewriter they’ve never touched and a whiskey glass they bought off of Amazon.

“All you have to do is write one true sentence. Write the truest sentence that you know.”

Everyone quotes it. Nobody fucking does it.

And I get why. Because right now, writing one true sentence feels like juggling live grenades while the thought police take notes.

The world has made it crystal clear what happens when you say the honest thing.

The thing that doesn’t fit inside this week’s approved vocabulary list. (Feels like something straight out of 1984 tbh)

And you see it all the time now. You get reported by professional victims. Flagged by the bots designed by cowards.

Deplatformed by tech overlords who couldn’t write their way out of a paper bag.

Dogpiled by strangers who didn’t read past your first sentence but have PhD level opinions about what you “really meant.”

Your name ends up on some blacklist you didn’t apply for. Some soulless AI in a server farm decides your words are “problematic,” and suddenly you’re shouting into the perpetual nothingness that used to be your audience.

And what usually happens? You fucking soften. You hedge like a nervous politician.

You add more disclaimers than a pharmaceutical commercial. You run every sentence through an internal focus group of “what if Karen from accounting gets offended” and what emerges is this pathetic, beige, room temperature slop that says nothing, offends nobody, and dies quietly between a sponsored post for protein powder and someone’s avocado toast.

[deep breath]

And you call that writing.

It’s not writing. I’d call it intellectual masturbation for people too scared to climax.

Hemingway knew something every frightened creative needs tattooed on their forehead right now.

Writing was never supposed to be safe.

The moment you sit down to say something genuinely true.

I mean structurally, uncomfortably, dangerously true about this fucked up world we’re living in, you’re committing an act of rebellion.

I mean look at all of this Epstein files bullshit and the unlimited amounts of conspiracy theories that are bleeding out onto the internet now.

He said write hard and clear about what hurts.

Not write soft and vague about what’s comfortable. Not write whatever today’s mob will tolerate. Not write what the algorithm jerks off to.

Hard. Clear. What actually fucking hurts.

He also said every writer needs a built in, shockproof shit detector. Yours should be going off right now like a smoke alarm in a meth lab.

You start to feel it every time you scroll through the sanitised wasteland of social media.

Every time you read something and think “that’s not even half the truth, but nobody’s got the balls to say so.”

Every time you write something real, feel its weight, then delete it because you’re terrified of the consequences.

That detector is screaming. You’re just pretending you can’t hear it because facing the truth feels scarier than living the lie.

Here’s what Papa Hemingway understood in his bones, what he proved every time he put words on paper…

The cost of not writing the true thing will destroy you faster than writing it ever could.

Not your follower count. Not your brand partnerships. Not your precious reputation.

You. The part of you that actually matters. The machinery inside that makes your words worth reading instead of just worth scrolling past.

Every time you pull a punch, you teach your soul to flinch. Every time you swap the real word for the safe word, the real word gets harder to find.

I sure as shit don’t want to lose the sentence. And I also don’t want to lose the instinct to write sentences worth losing followers over.

(Cause we’re not going to make everyone happy. I mean that’s boring anyways)

And once that instinct dies. Once you’ve trained yourself to self censor before you even know what you want to say, you’re not a writer anymore.

You’re a content producer. You’re elevator music in blog form.

Hemingway didn’t write to be liked. He wrote to be true. And the truth was frequently ugly, uncomfortable, and completely unwelcome at polite dinner parties.

He wrote about war without making it romantic. He wrote about love without making it pretty. He wrote about the long, quiet ways people destroy themselves, and he did it in short, brutal sentences because truth doesn’t need decorations or sparkles.

That’s what’s missing right now. Not more content. Not more takes. Not more sanitised wisdom that’s been focus grouped into meaninglessness.

The world is missing writers with the balls to write the true sentence.

The one sitting in your chest like a tumour. The one you keep almost saying. The one you’ve typed and deleted six times because you know, you it’s going to cost you something.

Write that sentence.

Hemingway would’ve hit send and told anyone who didn’t like it to kiss his ass.

So should you.

And even if you don’t write as much. Paint, write the song or have the conversations…

Stephen Walker.

P.S. “There is nothing to writing. All you do is sit down at a typewriter and bleed.” He said that too. Notice he didn’t mention checking whether your blood was brand safe first.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

“Don’t bend; don’t water it down; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.” – Franz Kafka

​

It’s 7 am in Mexico City.

​

I’m sitting in the only good coffee shop that opens this early, wrestling with the blank page.

​

This doesn’t happen often.

​

I’ve been writing these emails for over 15 years, so usually the words flow pretty easily.

​

But today I have something important to tell you, and I’m not quite sure how to say it.

​

For context:

​

We’ve had a huge flow of new subscribers join us over the past week.
​
(if that’s you, welcome — if you’ve been here a while, you’ll want to see this too)

​

So I should probably take a moment to tell you exactly who I am and what I do…
​
…And make it simple, clear, and compelling enough to keep you reading.

​

The problem is, the simple answer would be a lie.

​

Sitting around the campfire at our retreat last summer, a long-time attendee put it this way:

​

​

“When friends ask me what we do here, I never know what to say.

​

We build businesses, but it’s not just about business.

​

We go deep on self-development and spirituality, but it’s not about that either.

​

We talk about training the mind, life strategy, relationships, communication, human potential — basically everything.

​

What we do here isn’t about any single topic.

​

But when we bring it all together…

​

This is, hands down, the best place in the world.”

​

​

Moments later, as the fire began to die down…

​

Long-time coaching client Mason Vranes turned to me and said:

​

“That’s your greatest strength… and biggest weakness.”

​

Mason’s business, FundLaunch, just passed 40M in revenue, and he’s well on his way to a 100M exit before he turns 30.

​

So he knows the rules of the game:

​

Niche down.

​

Speak to one “avatar.”

​

Keep making your offer more specific until it clicks.

​

Then, hit the gas and scale it as hard and fast as it’ll go.

​

No doubt, that approach works:

​

It’s how my first business, EGTBasketball, cracked 8 figures in lifetime sales, and held the top spot in the basketball training industry for nearly a decade.

​

So I know it would be better for business if I crammed what I offer into a neat little box…

​

But every time I try, we lose what makes our work so uniquely powerful.

​

Since you’re here, I’m guessing you feel the same way:

​

There isn’t a single word that fully describes who you are or what you’re looking for, so being forced down a one-dimensional path feels like cutting off a piece of yourself.

​

The problem is, every available path feels one-dimensional.

​

Business gurus tell you spirituality is make-believe.

​

(sit down, shut up, work 12 hours a day, cut out all your friends, and when money doesn’t fill the emptiness inside, go make more money)

​

Spiritual teachers tell you ambition is ego.

​

(sit down, be peaceful, love everyone, wave these crystals at the chick with dreadlocks sitting across from you in the sharing circle so she likes your “vibes”)

​

Self-improvers tell you… well, a whole lot of sh*t.

​

(sit down, stop fapping, start maxxing, join my Skool community to farm that good aura so you can finally get ahead of 99% of people and escape the matrix so fast it feels illegal)

​

But that’s the internet, and it’s the only one we’ve got.

​

So you keep trying to fit yourself into systems built by simpler people with simpler goals…

​

But no matter how much content you consume, and how much progress you make….

​

It still feels like something essential hasn’t clicked yet.

​

That’s where our work begins.

​

I spent my 20s searching for a deeper path, as I scaled my first business while travelling to over 40 countries, training intensively in Taoist meditation and Amazonian plant medicine, and obsessively studying human potential.

​

I’ve spent my 30s, so far, in a “creative retirement”, writing, teaching, running retreats, and privately coaching 6, 7, and 8 figure founders.

​

I haven’t seen it all yet, but I’ve seen a hell of a lot.

​

And here’s the good news:

​

The most successful individuals I’ve worked with aren’t sacrificing parts of themselves to achieve their goals.

​

They’re not choosing between money and spirituality, outer achievement and inner mastery, ambition and relationships, or success and freedom.

​

They’re integrating all of it, because that’s what mastery is.

​

If that’s the game you’re playing, welcome.

​

You may have just found exactly what you’ve been looking for.

​

• T

​

P.S. Over our next few emails, we’ll talk more about this integrated approach to business, life strategy, and self-mastery.

​

In the meantime, here’s where I recommend going deeper.​

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”― Robert A. Heinlein

​

​

​

​

​Unsubscribe | Update your profile | 5-420 Erb St. W, Suite 433, Waterloo, ON N2L6K6

…had 47 browser tabs open like she was re-creating the matrix.

Eyes half shut. Posture of someone who’d been clinically dead for twenty minutes and just decided to come back because her coffee wasn’t finished yet.

Hair doing something ambitious. The laptop was practically breathing harder than she was.

“Rough day?”

“No. This is Tuesday.”

“What do you do?”

“I sell screenshots.”

Long pause. The type of pause where your left eye starts to twitch and your brain reboots…

“Screenshots… of what?”

“Ads.”

“You sell. Pictures. Of advertisements.”

“$37 a month. Updated every Tuesday.”

She turned the laptop around.

1,247 active subscribers.

$46,139 per month.

Selling screenshots.

My entire belief system left my body.

“Hold on. Where do you even get them?”

“Facebook Ad Library. Completely free. Public. I spend two hours scrolling and screenshot anything that’s been running longer than three weeks.”

“Why three weeks?”

“Because if an ad is still running after three weeks, it’s printing money. Nobody keeps paying for an ad that’s losing. The platform is doing the quality control for me. I’m just taking the receipt.”

“So your entire product… is screenshots you find for free on a website anyone can access?”

“Google Drive folder. 50 fresh ads every Tuesday. One sentence per screenshot explaining why it works. That’s it. That’s the whole thing.”

“And people hand you $37 a month for that?”

She took a sip of her coffee.

“People hand me $37 a month to skip the two hours of scrolling they’ll never do. Time saved in the long run.”

“What’s your background? Marketing degree? Agency?”

“Receptionist. Got laid off eleven months ago.”

Eleven. Months.

Receptionist to $46K a month. Selling screenshots she finds on a free website, organised in a Google Drive folder a twelve year old could build.

“But… can’t people just do this themselves?”

She shrugged the way someone shrugs when they’ve heard this exact question 400 times and it gets funnier every single time.

“Can. Won’t. Different problem entirely.”

She picked up her coffee, turned the laptop back around, and disappeared into her 47 tabs like nothing had happened…

Now someone sent me this tale fresh off the LinkedIn bus. I re-wrote it a little to make it read better, cause people on LI are AI’d up to their nostrils.

Anyways. The lesson here is:

Simple is good and simple is profitable and in this chicks case. Very profitable.

While everyone is still gargling on the shiny metal balls of our future AI overlords. People who know people. Know that people are lazy shits.

As much as the techbros are force feeding that AI is going to take over everything. They forget that the majority of people don’t want to learn a new tool (Which is also very shit in light of new events) to then have to waste time to figure it out to do what they really need. They’d rather pay for what it is they’re looking for and be given it all down and dirty like…

Just like the people paying $37 a month for winning ads they can model.

Oh and guess what? This kind of thing is so easy to set up. You don’t need a blood sacrifice to finish it.

So think about it. What can you set up that’ll print money and make people’s lives easier?

Stephen Walker.

P.S. I’ll be throwing together a little doc that I’ll slide into The Escape Hatch

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

And then funny thing is, you paid for it too.

The lie is so fucking obvious that I’m embarrassed it took me this long to call it out.

In the MMO space. They told you that flashing income screenshots and Lamborghini photos would attract high quality clients to your business.

They sold you the dream that “income attracts income” and all you need to do is show people how much money you’re making to get them to pay you money.

And in the wise words of my favourite comedian of all time, George Carlin: It’s bullshit. Complete, grade A, premium bullshit.

But hey. Income porn looks good from a visual point of view. It looks sexy on Instagram reels and your Facebook feed, but you attract broke people who are desperate to make money fast.

(Yes. We’ve all been there. We’ve all started back in the day by Googling: “how to make money on the internet”)

But when you do all this online flashy bullshit about all the riches they can have. You end up getting clients who are more interested in your bank account than your actual skills.

You start to build an audience of wannabe entrepreneurs who think success is a Instagram story away and I mean if you’ve seen Instagram within the last 6 months. Holy shit balls it’s bad.

The thing is. These are not good clients. These are not people who will pay you premium prices for quality work. These are bargain hunters and dream chasers who will nickel and dime you to death while expecting miracles.

But your favourite guru frames it like it’s easy.

“All you need is $100 and this software and you can be raking in $5K per month in as little as 90 days!” Sure, it’s technically possible. (LLM bros lol)

But so is winning the lottery. Both require a combination of skill, timing, and luck that most people don’t possess.

What they don’t tell you is that those 90 days involve working 12 hour days, failing repeatedly, learning skills you didn’t know existed, and dealing with rejection that would make a telemarketer cry. They don’t mention that most people quit after week two when they realise that “passive income” requires active effort. I mean damn. Can’t I just push a button and make my millions?

People are lazy fucks who want results without work. Gurus know this, so they sell the dream and leave out all of those nightmarish steps. They show you the destination but hide the fucking mountain you have to climb to get there and the mountain sucks cause it’s covered in snow and there are wolves out to eat you, oh and you’re climbing barefoot AND it’s -20 degrees outside…

The coaching space is especially rotten with this too. Every other LinkedIn post is some “coach” showing off their Shopify dashboard or their course launch numbers, pretending that screenshots equal expertise, which we all know they don’t.

So you need to stop falling for it. Stop buying courses from people whose only credential is making money selling courses about making money or coaching coaches that coach coaches to coach coaches.

Fuck that noise.

Real expertise doesn’t need income porn to prove itself.

Stephen Walker.

Oh look another obnoxiously long url you should click on to join the escape hatch where cool shit will be posted for free

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom