Category: Articles

  • A gift for you

    I never liked running black friday promos.

    Not because they aren’t profitable (they are).

    And not even because they nuke your pricing power and brand integrity.

    Honestly, I just hated running them because everyone runs them, and the thought of running with the herd just to make a buck always made me cringe.

    It took me five years to run our first black friday promo, in my first business.

    And even then, I had to close my eyes and clench every time we pressed send.

    So anyway, no Black Friday promo here.

    But I do want to give you a gift, just because.

    It’s one of our most popular retreat sessions of all time:

    ​Advanced Communication & Charisma

    A three-hour masterclass in high-level communication that will have you speaking like a weapon.

    I don’t want to post it on our public site, because it’s usually reserved for members of The Path.

    So if you want it, just hit reply and my assistant Simon will send it over.

    No countdown timer necessary 🙂

    • T

      P.S. If you’ve already seen the full Advanced Communication & Charisma session, let us know…​

      ​I’ve got a backup waiting in the vault that bangs equally hard.








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  • Not the good cult…

    Jokingly and for fun content.

    A lot of us talk about our own little cults we’ve grown. (This email list as an example…)

    Which in a nutshell is just a bunch of awesome humans who love my rants and ideas on everything I talk about on a regular basis.

    However there’s not a enough talk about the malicious side of cults.

    Especially the ones that operate covertly, online, while we live our lives as best as we can.

    Are we blissfully ignorant? Maybe.

    Or maybe it’s a lack of education because everything that’s being forced fed to us is AI integrated.

    Don’t worry though. I’m not gonna get you to drink some weird Kool-Aid and then plan on a mass exit because of whatever.

    But if you’re a parent. You definitely want to be aware of this type of thing that is going on and what’s happening at a rapid pace.

    Ryan M. Montgomery is arguably the most insane hacker we’ve got, who is luckily on our side. He’s out there fighting the good fight, cause a lot of the stuff we hear about in the news, has been under investigation for many months and even years.

    The scariest thing he’s found to date is a cult group called 764 and what makes it even more insane is that it was originally started by a 15 year old.

    Now I’ve read my fair share of books on cults and the psychological effects it has on its members, while taking what is deemed dark and manipulative and spun it into the creative world. Where we can use it for good.

    But that’s the thing. We can’t just have the good. We have to acknowledge that there is a lot of bad and evil out in the world and unfortunately more people need to get told about it.

    Shawn Ryan has a micro interview here with Ryan and just listening to what is going on in this cult group is enough to make your stomach twist and turn.

    I know this isn’t the lightest of things to read or listen to on a Friday but hey, being aware of these things is necessary. We can’t always drown ourselves in TikTok and Instagram reels.

    The world is not always bright and cosy…

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • I’m ready for the end

    It’s weird writing this.

    I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been.

    Although today I thought I’d have a little poke and prod around.

    Just over 4ish hours of scrolling and watching and holy shit…

    Yeah, over the years I’ve joked about the asteroid coming to wipe us out…

    But today, the wish of that same asteroid was out in full motion today.

    I came across “tradwife” twitter defending themselves against the Boss-babe-we-don’t-need-no-man twitter women.

    Which honestly shocked even me, considering the extreme thoughts and takes I have on subjects…

    I stumbled on a section of Reddit/Twitter where people have honestly removed their brain and EVERYTHING they say or do is vetted by their LLM’s of choice.

    Remember when we used to talk to people in person or read genuine books about a topic to learn more etc? That’s all dead to those folk.

    Then I took a little scroll in some of the marketing and copywriting groups I’m a part of. Even a little scroll of the FB newsfeed too…

    And EVERY respected marketer/copywriter and even some writers I’m friends with, have fully adopted and made AI their whole personality, to the point of where all of their writing, posts and ideas all bled the same overused patterns that are getting rammed into our faces on a day to day basis.

    That shit is frightening.

    Whatever bit of free thought and creativity we had has in the last 6 months or so, been totally eradicated.

    We’re watching the death of original thinking in real time, and people are celebrating it because it makes their content creation “more efficient.”

    I’ve got my predictions for 2026/27 all neatly scribbled down in my notebook but I’m dubious at best.

    The world isn’t looking like it’s going to be in a good place for a long while.

    So we best cash in the best we can before we’re stripped of our last bit of humanity.

    And as the kids would say…

    “We’re cooked”

    Stephen Walker.

    P.S. I’m busting out this gem to see if I can use anything inside there again to get me back to where I want to be. It’s tough when you care about the creativity and life blood of others, but it looks like you have to fix your oxygen mask before helping the person next to you when the plane starts descending…

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Before we become that stupid…

    Here are 3 lessons to learn from that film Idiocracy.

    The thing is. Idiocracy was supposed to be a comedy.

    It wasn’t supposed to become an instruction manual.

    But here we are in 2025, watching Mike Judge’s dystopian satire play out in real time while everyone argues about whether water or Brawndo is better for plants and honestly I’m just about to just say Brawndo to stop dumb people from talking to me.

    If you haven’t seen it.

    Idiocracy follows an average guy who wakes up 500 years in the future to find that humanity has bred itself into complete stupidity.

    Sound familiar?

    (Especially with all of this AI mass adoption and people not wanting to do anything for themselves anymore…)

    Here are three lessons from this cinematic prophecy that might help us avoid becoming the drooling morons we’re apparently destined to become…

    Lesson 1: Stop celebrating ignorance.

    In the movie, being smart is considered gay and elitist.

    Sound like any political movements you know?

    We’ve somehow turned expertise into a dirty word and made stupidity fashionable. Stop doing that.

    Intelligence isn’t the enemy, but you know what is? Willful ignorance.

    That’s gonna kill us quickly if we don’t calm down.

    Lesson 2: Think for yourself instead of letting corporations do it for you.

    In Idiocracy, people believe Brawndo is good for plants because “it’s got what plants crave.” They never question what plants actually need.

    Today, we let algorithms decide what we think, what we buy, what we believe.

    Break the cycle. Ask questions. Demand actual answers.

    Lesson 3: Give a shit about something bigger than yourself.

    The future humans in the movie are so self absorbed and instant gratification focused that they can’t solve basic problems.

    They’re too busy being entertained to death to notice their world is falling apart.

    Put down your phone occasionally. Care about something that matters.

    Contribute to solutions instead of just consuming content.

    Luckily we’re not doomed to become the idiots in that movie just yet, but we’re sure as hell heading in that direction…

    The antidote is simple.

    Be curious, think critically, and remember that other people exist.

    It’s not that hard. But apparently, it’s hard enough.

    Stephen Walker.

    P.S. Go check out the trailer just in case you’ve been living under a rock since 2006

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Approaching Dystopia

    I hate to sound like Baba Vanga

    But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated.

    And as much as I sound like I’m beating a dead horse about AI.

    I’m going to have to keep beating it.

    In the last few months, studies are finally getting released into public about the dangers of continuous use of all of these loved LLM’s.

    Like I’ve said in the past before. I’m not against the tech as a whole. I’m just against the generative side of it, especially from the lovely grey area these massive tech companies think they can operate from without repercussions… (That’s a whole series of emails in itself though) because they haven’t taken into consideration the cognitive destruction these tools are having on people and society as a whole.

    Although if you look at it from a wild angle. What most people are doing with it all, is pushing out low quality and low effort content at scale.

    That same low quality and low effort content is getting converted into shorter form content littered across social media platforms like TikTok and Instagram.

    And because human impulse control is non existent when you’re addicted to social media, your brain essentially takes a lot that low quality and low effort content and latches on to it.

    But here’s where it gets worse though:

    “A University of Cambridge study in Neuropsychopharmacology found that watching 2+ hours of TikTok/Instagram Reels daily reduces sustained attention by 15-20% and causes prefrontal cortex changes resembling early dementia, due to dopamine driven algorithms.”

    So what happens when the amplification of dopamine hits an all time high?

    It slowly erodes your ability to think, reason and regulate your emotions.

    So now you’re seeing an even younger generation become even more anti social, more aggressive and have even less impulse control, which as they age, will affect them as adults later on in life.

    And so where does this cycle end? Well, it doesn’t.

    Big tech and marketing bros can’t conceptualise the correct education relating to the AI tech, because it’ll do one of two things (Probably both)

    It’ll show people that Big tech are grifting shit weasles who only care about money at the cost of human labour, while destroying humanity at its base.

    It’ll show the marketing bros that they don’t really know anything at all and again, are only gargling on the shiny AI balls of Big tech for monetary reasons, not because they care about their customers/clients etc.

    So we hover in this very interesting dichotomy where you have people who can see the potential of genuine AI and its use cases…

    Versus the people who are so blindly ignorant of the tech that once they become disillusioned to it all, they’ll cry that they’ve been duped and scammed and whatever else.

    I’m at a point where it’s hard to keep fighting the good fight, cause people are just willfuly ignorant about it all and would rather do the whole ostrich sticking their head in the sand move to avoid danger than peak into the twisted dystopian nightmare that is unfolding.

    Guess I’m gonna have to pull a Jared Leto. Build an in person cult, go live on an island and go back to the days where we just hung out in caves and painted on walls.

    What’s your thoughts on all of this? Happy that the AI overlords are taking over the world or are you as fatigued about AI this and that being forced down our throats in everything we do?

    Stephen Walker.

    P.S. A fun little study you can read on all of this which echoes all of this and more. 22 pages of sauce.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • I’m finally unf*cking my YT channel

    “Take the action and the insight follows.” – Anne Lamott

    For the first time in 3 years, I’m creating original content for YouTube again.

    I’m only three videos in, but the learning has come quickly.

    So I thought I’d share a few of my biggest insights, today…

    Many of which apply beyond YouTube:

    To business, content creation, and even life in general.

    Let’s jump in.

    1. Specific beats general.

    The channel has been stuck for the past few years, because I’ve treated it like a public Dropbox:

    Posting whatever I want, with no regard for strategy.

    Sometimes business, sometimes relationships, sometimes personal development, sometimes angry rants about hustle-bro culture that very few people ever hear because…

    …YT has no idea who my audience is.

    And that’s my fault, because I’ve been way, way too general with the content I post.

    The lesson:

    Keep content in one specific lane, for one specific person.

    It’s not quite as fun, but those are the laws of the jungle on YT.

    1. Less perfect, more organic.

    Maybe this is just the awkwardness of watching myself speak on camera.

    (or the fact that I haven’t done it in ~3 years)

    But our last three videos — where I’m speaking to a camera, rather than a live audience — feel a bit too…

    Performative?

    That’s probably not the right word, but I know my speaking isn’t as natural as it could be.

    My aim is to make these talks feel like a conversation between friends.

    Less perfect, more casual & organic.

    Work in progress.

    1. Make content only I can make.

    Initially, I felt an impulse to study what’s working for similar channels, and speak about similar topics (in my own way).

    That’s what basically everyone does, because it works.

    But it’s not the only strategy that works.

    And there are topics nobody else in the world (that I’m aware of) can speak about — or even knows about.

    Topics like…

    Spiral Dynamics for entrepreneurship
    Applying the TCM 5 element system to business
    Advanced internal practices for entrepreneurs
    Unlocking higher intelligence for business
    Founder psychology & thinking systems
    Mastering the nervous system for business performance
    Advanced communication & persuasion
    Plant medicine for entrepreneurs
    Business as a spiritual path

    …And many, many more that are already cooking in my Notion dashboard.

    I have no idea how these will “perform.”

    (depends how I package them, I guess)

    But I do know I want them to exist.

    And I don’t know who else is going to create them, if not me.

    Let me know if anything on that list jumps out to you; if there’s enough interest I’ll move it higher in the cue.

    1. Start strong — and finish strong.

    The first ~20 seconds of each video is obviously important.

    But so is leaving on a high-note, because that’s what viewers remember after the video is over.

    (think of a first date; your first and last impression are the moments that stand out in the other person’s mind)

    So I’m going to try planning my closing “punchline” for each video ahead of time.

    (I really liked how the close turned out in this week’s talk — lemme know what you think)

    1. Action really does create clarity.

    I know it’s a bit cliché, but damn is it true.

    And making content over the past few weeks has been a real-time reminder of how true it is.

    I’ve learned more in the process of creating these three videos than I have in all my hours of:

    Thinking about making content
    Planning to make content
    Watching content about making content
    Watching myself plan to think about making content

    Combined.

    It’s not surprising, but it’s worth remembering:

    Nothing — nothing — replaces direct experience.

    There’s probably more to share, but this is getting a bit long.

    Lemme if any of these landed for you.

    And…

    ​If You’re An Entrepreneur In Your 20s, Watch This.​

    • T

    P.S. Quick reminder in case you missed it:

    I created a list of must-read books for 20-30 year old entrepreneurs.

    If you’d like it, comment “book list” under the video and we’ll send it over.

    (if you don’t receive it for some reason, just reply to this email)

    “The more you do things that are natural to you, the less competition you have.” – Naval Ravikant

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  • We need more of this

    If you’re having one of those days.

    Go give Ari some love.

    I’m a massive lover of music, especially old school hip hop.

    What Ari does is, he goes around NY creating live beats and the musicians that pop up to spit a few bars or drop a few verses are just unreal.

    It’s insane to think that there are musicians of that calibre just walking among us.

    What makes this even more beautiful though is how it brings us all together.

    There’s enough me me me content out there. There’s enough negativity being rammed down our throats in the news and every other social media platform.

    If we consume too much of it. We end up flying off the rails mentally.

    So again, if you’re having one of those days or even weeks.

    Go give Ari some love.

    Before you know it, you’ll be binging all of the content.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The 10th circle of marketing hell…

    So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems.

    Dante missed one when he mapped out the circles of hell.

    He couldn’t have predicted the 10th circle…

    The one we’re all being dragged into as we barrel toward 2026.

    Welcome to the circle of AI marketing horseshit.

    This is where humanity goes to die in a sea of uncanny valley bullshit.

    This is where people who’ve never written a genuine sentence in their lives suddenly become “content creators” because they learned to prompt engineer their way to mediocrity.

    Where every email, every post, every piece of “creative” work feels like it was churned out by the same soulless robo-rithm, optimised for engagement but devoid of any actual human fingerprints.

    They’re all gargling on the balls of AI-Jesus, claiming skills they don’t possess, flooding the world with content that technically functions but feels as emotionally satisfying as eating cardboard. (I’ve tried eating carboard and yeah, it’s not fun or tasty)

    Everything sounds the same. Everything feels manufactured. Everything lacks the beautiful imperfection that makes writing actually worth reading.

    The 10th circle is essentially a place where heavily optimised copy that hits all the right psychological triggers lands, but has no pulse, no blood. No nothing at all.

    But you can escape it in 2026…

    Write true to yourself. Be raw. Be open. Be broken. Show the world all your warts and scars and fuck ups because that’s what matters and that’s where the real connections are formed.

    Your humanity is your competitive advantage right now.

    Your poetry, your bare naked soul, your willingness to bleed on the page. These are the things that AI can’t replicate, no matter how sophisticated it becomes.

    Show up even when you want to give up. Even when you feel like crawling six feet underground and staying there. Show up especially then, because that’s when your writing has weight, when it carries the full burden of being human.

    People don’t want perfect. They want real.

    They want to be part of a world that feels lived in, not generated like some minecraft world.

    They want to be indoctrinated into something genuine, something that pulses with actual blood instead of boring 1’s and 0’s.

    I definitely don’t want to drown in that 10th circle and I’m sure as hell certain you don’t want to either.

    The only way out is to be human.

    That’s it.

    Stephen Walker.

    P.S. I like to make people read interesting ideas and so if you’ve never read Inferno, Canto I by Dante Alighieri. Skip on over with this incredibly long link…

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • It’s okay if you’re not okay.

    This is a quick one today.

    So remember this…

    Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can be rage, spite, power. It can be the way out, or the way in. Stories have meaning. Your stories matter. Your art matters.

    It’s tough out there if you’re the one sitting behind the keyboard and banging away endlessly at something that doesn’t feel like taking shape just yet.

    We need your art, your soul and everything else in between.

    As the world seems to become colder every day, this is the time for you to keep going.

    Whether you’re running on tight deadlines for some ad copy that needs to go live or if you’re struggling to kill off a character in a story you’re writing…

    You just need to keep going.

    And if you want escape for a little moment and figure out this craft a little more…

    On Writing by Charles Bukowski might be able to rip you out of the looming burnout you might be feeling.

    Stephen Walker.

    P.S. If you have some book recommendations you’ve loved lately, please hit me up and share them with me.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The disgusting little “content habit” that makes me unfollow instantly.

    If you do this, you’re not a creator you deem to be.

    I’d just call you a rolling public hazard instead.

    It fees like only last night I doom scrolled for exactly nine minutes and watched no fewer than seven, well known marketers, copywriters, and coaches film vertical “value bombs” while actively driving sixty plus on the highway. One hand flapping at the camera.

    (This was a few years ago before the big ol’ covid hit us)

    But the funny thing is.

    A good friend of mine reached out to me to let me know that they’ve also just witness yet another massive influencer in our world take it upon themselves to do this type of stupid shit today. So it looks like it’s all coming back again…

    You watch these videos and you see their eyes darting down to the screen every three seconds.

    Mouth running about “morning routines” and “funnel hacks” while they pilot two tons of steel through traffic…

    I can feel my blood pressure red line when I see these videos.

    Not because I’m some pearl clutching saint. (Here comes the soap box rant)

    I curse like a sailor and my own camera roll would probably get me locked up for not following certain rules from the Geneva convention, but because this specific flavour of narcissism is legitimately fucking dangerous.

    You are not that important.

    Your “three mindset shifts to 10x your revenue” are not urgent enough to justify gambling with a stranger’s life.

    Or your own kid’s. Or mine.

    Here’s what actually happens when you hit record behind the wheel…

    Your reaction time collapses to drunk driver levels.

    Your field of vision shrinks to whatever fits inside that glowing rectangle.

    The 4 000-pound machine you’re steering becomes a heat seeking missile with a personal brand.

    Someone dies so you can get 38,000 views and a dopamine hit (???)

    And the sickest part?

    These are the same people selling $2,997 courses on “authentic leadership,” “building trust,” and “serving your audience at the highest level.”

    You cannot claim to care about people and then film yourself actively trying to kill them for engagement. So I did what any sane person would do.

    I unfollowed.

    I unsubscribed.

    I blocked.

    I reported a handful for community guidelines violations (because yes, recording while driving is against platform rules on TikTok and Instagram, go look it up)

    And I felt… cleaner.

    Look, I get it. The algorithm is a jealous god. Silence feels like death. You’re terrified that if you’re not constantly visible, the grift collapses and you’ll have to get a real job.

    But here are your options, genius.

    Pull the hell over.

    Wait until you’re parked or home.

    Voice note it and have an assistant transcribe (radical, I know)

    Or and this one’s free.

    Shut the fuck up until you’re not operating heavy machinery.

    Anything else makes you a reckless asshole cosplaying as a thought leader. If you’re reading this and feeling called out. Good.

    Change. Today.

    Your audience will survive ten minutes without your face. If you’re reading this and nodding along, reply and tell me the class of person who you just unfollowed.

    I’ll start. That funnel guy with the rented Lambo.

    The mindset chick who cries on cue.

    The LinkedIn bro who says “discipline” 40 times per video.

    Your turn.

    And if you ever catch me doing this shit, publicly drag me. I deserve it.

    Drive safe.

    Create responsibly.

    Or get the hell off my timeline.

    P.S. If this email made you angry, ask yourself why you’re defending attempted vehicular manslaughter for clout. Then go touch grass. Preferably after you’ve parked.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Remembering 1999

    I had the cruelest dream.

    It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be.

    I roll out of bed, boxers half mast, hair looking like I lost a fight with a lawnmower.

    Stumble to the kitchen, pour a bowl of Frosties so big it’s basically a helmet.

    Milk sloshes over the edge because who gives a shit, it’s Saturday.

    Back to my room. Obviously the sacred cave for your average teenager.

    Computer’s already humming.

    Hit the power button on the monitor, crackle crackle, then the glorious screech of dial up.

    That modem sound? Pure fucking dopamine. 56k of screaming plastic angels singing me into the promised land.

    While it connects I’m shovelling cereal, milk dripping down my chin like a savage.

    Finally it connected.

    Straight to Blogspot.

    My little corner of the internet that exactly twelve weirdos read. There’s three new comments on last night’s post about how Radiohead’s new album is going to ruin music forever (I was wrong, sue me)

    One from some dude in Ohio who said Ok Computer actually saved his life and Kid A will be amazing when it comes out.

    One from a girl in Sweden who just wrote “lol same.”

    One from my friend Mike calling me an asshole.

    I reply to all of them. Actual conversation. No likes, no ratios, no subtweets…

    Just words, back and forth, like passing notes in class but the classroom is the whole planet.

    I hammer out a quick post…

    Something stupid about how I’m convinced the Millennium Bug is real and we’re all going to die listening to Vengaboys or some stupid shit.

    Hit publish. Log off.

    And in that moment I remember that he internet doesn’t own me.

    It’s a place I visit, not a fucking live in.

    Then I’m out the door. Meeting the friends at the record shop.

    We’re gonna blow our paper round money on imported singles and lie to each other about how many cigarettes we’ve smoked.

    Life is small, slow, beautiful. Tactile. Real.

    And then I wake up.

    It’s 2025.

    Phone’s already in my hand before my eyes are open. Notifications stacked like Jenga blocks made of pure spite, anxiety and rage.

    Elon’s ratioing someone.

    Another crypto thing died.

    Someone I went to school with is now a tradwife influencer selling $79 candles that smell like “masculine discipline.”

    The UK’s on fire, again.

    America’s on fire… still lol.

    My neck hurts from scrolling in bed. My attention span is a chewed up piece of gum.

    I haven’t spoken to another human in real life without a screen between us in… fuck, I can’t even remember.

    We had it. We actually fucking had it.

    A version of the internet that was playgrounds and treehouses and secret notes, not this endless scrolling trench warfare.

    We built the walls ourselves, brick by brick, like by like, outrage by outrage. We handed over our souls for dopamine hits while being lie that it’s also connection.

    And now we live in the sludge.

    Everything’s too loud, too fast, too fake.

    Everyone’s performing. Everyone’s exhausted. Everyone’s lonely as hell in a crowd of ten thousand followers.

    I miss the screech of that modem. I miss waiting. I miss logging off.

    I miss when the internet was a place you went, not a place that went inside you and set up fucking camp.

    What the hell did we do?

    Why did we let them turn paradise into this screaming landfill?

    I just want to go back to sleep and never wake up in this timeline again.

    Cause before we know it. We’ll be stuck inside while everything is automated for us. I mean they’re already automating people’s thoughts…

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Get your guard up

    This is the tech-y email you need to pay attention to.

    Fraud and identity theft is at an all time high right now.

    “But Stephen, I’m good. My security is on point!”

    It might be. Until it isn’t.

    People have weak ass passwords. They have old mobile numbers and email addresses attached to accounts they use daily, and allow absolute fucking weirdos who they have never interacted with before, to follow them on their social media platforms as “friends”

    That is only scratching the surface of how weak everything is in general.

    (I won’t go into AI duplication, and social engineering because that is a whole universe of horror in it’s own right)

    But don’t forget. Size matters when it come to password security.

    As of this year. Comparitech’s report highlights that 65.8% of compromised passwords were under 12 characters in length, which is the minimum that “most experts recommend.” On the flip side, only 3.2% were 16 characters or longer. Understandable, considering that it’s difficult to remember multiple long passwords without a password manager.

    But password managers of weirdos.

    Anyways.

    The reason I’m telling you to make sure you’re updating your email address security is, the amount of people who have had whole account jacked because of piss poor security is off the charts.

    You see people’s accounts on social media get taken over and in most cases, especially the online space, their livelihoods are stripped because of it.

    It’s not a fun thing to do.

    If you’re making a brand new email address. Make sure you log into all of your accounts that you use and manually update those accounts to your new email address. Followed by re-verifying two factor authentication and all of that bullshit. Also make sure you never re-use a password (I know we’ve all been guilty of it) and even if you need to re-use a password and add a little variation spice to it. Add some extra characters/symbols or whatever. But with a new email address PLEASE make something incredibly complex and tattoo it into your frontal lobe.

    Same thing applies if you’re gonna change your mobile number in the new year. (New year new me lol)

    The same day you decide to do it. Log in to all of your important accounts and remove two factor authentication and delete that mobile number. Then once you have your new mobile number, go back in and re-activate it all.

    Yes I know it’s a pain in the balls but hey, it has to be done.

    It’s getting increasingly harder to stay secure.

    And the only way to stay full secure is to set everything else on fire and go live in a cabin in the woods. (Still subscribed to my emails though)

    Stephen Walker.

    P.S. Always a fun little read to scare yourself into security submission

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The power of disgust

    And why feeling like shit can save your life.

    Now I know the self help sunshine brigade is going to hate this, but here’s a truth that’ll make them clutch their crystals and reach for their gratitude journals…

    Disgust is one of the most powerful motivators on the planet.

    Not the gentle, Instagram friendly “I’m ready for change” bullshit. I’m talking about the raw, visceral disgust that makes your skin crawl when you look at what you’ve become.

    The kind that makes you want to burn your entire life down and rebuild it from ash.

    You know that feeling when you catch yourself in the mirror after three days of Netflix binge eating and realise you look like a sentient pile of laundry?

    Or when you check your bank account and see where all your money went and feel physically sick?

    That’s shame and your survival instinct screaming at you to get your shit together.

    The positivity cult wants you to love yourself into change.

    “Manifest your best life! Speak kindly to yourself! You’re perfect just as you are!”

    Meanwhile, you’re rotting from the inside out, and they want you to smile about it.

    Fuck that noise.

    Sometimes you need to get so disgusted with your current situation that staying the same becomes more painful than changing.

    When the thought of another day living like this makes you physically ill, that’s when real transformation begins.

    Disgust is rocket fuel.

    It’s the emotional equivalent of touching a hot stove. You don’t need motivation to pull your hand away, you just do it because the alternative is unbearable.

    Use it.

    Get disgusted with your excuses, your patterns, your willingness to accept mediocrity.

    Let that revulsion become obsession with becoming someone you can actually respect.

    The self help crowd can keep their vision boards. I’ll take raw disgust over positive thinking any day of the week.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Profits over people

    Time for one of my regular soap box rants…

    Yes I’m still sick, but I’m miles better. I’ve somehow magically recovered my ability to think and put words down again.

    Although during this period of man-flu-whatever, I did a bit of “cleaning house”

    “What do you mean when you say cleaning house, Stephen?”

    I’m glad you asked…

    Now you might know that I like emails.

    You also might now that I like emails that come from people that actually sit behind the keyboard, write it and hit send.

    They’re fun. They’re imperfect and they share little glimpses into the senders life.

    Now even though I’ve not emailed for a few days

    (I could’ve easily pre-written a bunch to go out daily when I do feel a little bit of the sickness coming on but there’s a reason I didn’t do it)

    Which would at least stop me from skipping a day or two and end up getting messages asking if I’m okay and haven’t died.

    (To the ones who emailed. I really appreciate it.)

    The point is, when my brain was being punched in every direction.

    The only thing I could do besides sleeping and drinking water, was to open up my email, eyes in a half squinted haze and delete emails and unsubscribe from lists I don’t want to be apart of anymore.

    See the thing is.

    I signed up to fellow artists, creatives of all sorts, marketers and even brands that hooked me on their stories and quirks and good stuff, only to later on be fooled that this was all pre-written bullshit past a set period of time (Autoresponder) and then for the next 45723 emails and/or by the time I die…

    Explode my inbox with obnoxious BUY MY SHIT OR ELSE emails or the infamous RE: bullshit in all variations…

    And so I know for a fact they were only in it for the profits and not really for the people.

    Yes. Don’t get me wrong. We got bills to pay and food to eat. But there’s a right way to do it and a wrong way to do it and because they’ve destroyed that sacred set of rules and yes there are email rules. I’ve just opted out with hopes of never being bothered by them again. It’s sad cause I genuinely liked those people but anyways. Life goes on.

    It’s just crazy to me that everyone just wants to automate relationships. If you build relationships with a handful of great clients/customers. They’ll keep coming back to you for years and you won’t have to do the hamster dance to paid.

    Everyone gives Kevin Kelly a bit of shit but his 1000 true fans still stands today.

    It’s just people don’t want to go down that route because it takes work and you need to build relationships first before the profits start to come.

    Anyways. My rant is over.

    TL;DR be a genuine human and stop trying to automate relationships because it makes you look like a jackass.

    I’m off to go drink some lemon tea and get back to sleep.

    This virus or whatever hasn’t won just yet.

    Stephen Walker.

    P.S. Make 1000 true fans your mantra and get to work cause I know I don’t want 42364564574 customers. I want 1000 true fans and I’m sure you do too.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • How To Beat The Money Game Forever

    Hey, this just went live:

    ​How To Beat The Money Game Forever​


    It’s a complete map for beating the financial game, so you never need to work to make money again.

    I know that might sound out of reach…

    But it’s a lot more straightforward than you might think.

    And in today’s talk, I lay out a plan to do it in 5 years or less.

    ​Watch close.​

    • T

      P.S. Many, many thanks to everyone who supported the channel by liking and commenting last week.

    It helps a lot, and doesn’t go unnoticed.

    It’s been a ton of fun creating these talks again (first time in 3 years!) and your support has been amazing.

    Keep it coming, and let me know what you’d like to see next.

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  • The power of nostalgia

    Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether Goku could beat Superman, and spending my little bits of pocket money saved up, on action figures I’d pose in epic battles across my bedroom floor.

    Move aside The Undertaker. Goku is here.

    It’s weird though. One thirty second ad unlocked an entire vault of vivid memories I didn’t even know I still had.

    The anticipation of waiting a week to see if Frieza would finally be defeated.

    The pure joy of watching someone power up for five episodes straight. The joke was always “How many Saiyans would it take to change a light bulb?”

    “One, but it would take 15 episodes to get done…”

    The way DBZ made everything feel possible and epic and larger than life seems to be the super power we’re lacking nowadays.

    It’s crazy that for a moment, you’re not just remembering being young.

    You ARE young again, feeling all those emotions with the same intensity.

    We need to learn to bake some sort of nostalgia into our work.

    Look at how Stranger Things doesn’t just set itself in the 80s, it makes you feel like you’re experiencing the 80s for the first time, especially the first bit of Dungeons & Dragons in their basement…

    Or the way certain video games use pixel art not because it’s cheaper, but because it triggers that specific emotional response from childhood gaming.

    I know we can reference nostalgic things.

    But more importantly, we need to reference nostalgic feelings.

    The anticipation of Saturday morning cartoons. The taste of birthday cake at eight years old. The way Christmas morning felt when you still believed in magic.

    Yeah yeah, Nostalgia is a blast from the past but do you remember the emotions?

    That’s what we need to tap into

    If we manage that. We’ll have people hooked before they even understand why.

    And if for a moment we can make them feel eight years old again, we’ve won.

    Stephen Walker.

    I also found out a pretty damn cool place to get sucked back into nostalgia land AND it only costs five bucks. It’s the steal of the century…

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Be aware and stay safe

    I’m not much of a news fan.

    But the last few days have been insane.

    I won’t go into detail, but here in the UK it just seems to be getting worse as the days go on.

    (and yes there are also people who will be like “BUT YOU STILL HAVE IT GOOD HERE, LOOK AT ALL THE WAR AND TERRIBLE THINGS ON THE OTHER SIDE OF THE WORLD!!!!)

    While that is valid. I’m not living there and I’m blessed to be where I am now, it still doesn’t negate the fact that this is all happening though…

    I have friends, colleagues and clients who live incredibly close to where all of these things have happened. The sad thing is that nothing will be done about it.

    It’ll make headlines and then that’s it. It just vanishes.

    And as much as I’d like to say that I’m going to stay here forever, myself and a few friends are heavily considering getting out of England sooner than later.

    It also annoys me that there’s so much opportunity here, yet why would you stay if every year the cities you want to visit get more dangerous and overrun with thugs?

    Anyways. That’s enough of this rant.

    My thoughts are with the families that have been affected by what has happened lately and I’m glad things got stopped before it got way worse than it did.

    If you’re out and about, especially around Christmas time coming up. Just be aware and stay safe.

    I’m always optimistic that things will get better, it’s just hard because we’re like “When?”

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Me vs Hormozi

    “You and I are not like cows. We’re not meant to graze all day. We’re meant to hunt like lions. This idea that you’re going to have linear output just by cranking every day at the same amount of time sitting… That’s machines. Machines are meant to work 9-5, not humans.” — Naval Ravikant

    Before we enter the thunderdome…

    …I need to preface this by giving Hormozi his well-deserved flowers.

    Numbers don’t lie; the guy is a beast.

    And, while I agree with him far more often than I disagree…

    This ‘aint one of those times.

    Here’s the story…

    Earlier this week, I sat down to record my first original YouTube talk in nearly 3 years:

    How I Built A 7-Figure Business Working 4.5 Hours A Day

    When I finished, I got up, walked over to my desk, popped in the SD card and began uploading it.

    (Literally) moments later:

    A clip popped up from Hormozi that outlines his recommended daily routine for early-stage founders…

    …Which is, basically:

    Work 12 hours a day.

    Instantly, I started second-guessing myself:

    “I just filmed a 25 minute rant about how working 12 hours a day is bullsh*t…

    …Was I wrong? Have I actually been a pansy this whole time?

    Do we need to call Goggins?”

    That continued for about 15 seconds.

    Then I woke up and remembered I’m not a bot this system has been battle-tested for over 15 years, and remains undefeated for me and every single founder I’ve ever given it to.

    Still, I thought I’d run it by Dr. ChatGPT to be sure.

    Here’s what it said:

    From ChatGPT:

    (I asked it to summarize a long response into bullet points)

    Decades of research (Newport, Ericsson, Pencavel, Pang, Csikszentmihalyi) show humans can only sustain around 4–6 hours of true deep work per day before focus and creativity crash.

    Deep work burns real fuel. The prefrontal cortex—the part responsible for reasoning, creativity, and strategy—runs on limited metabolic energy. After a few hours of intense focus, it physically can’t sustain high performance.

    Your best ideas often emerge offline. When you rest or step away, the brain’s Default Mode Network (DMN) activates—integrating memories, solving problems, and forming creative insights. Constant focus blocks this process, which means without deliberate downtime, you literally prevent your mind from connecting the dots that drive breakthroughs.

    Busyness feels productive—but isn’t. You might “work” 12 hours, but you’re likely only producing about 4 good ones. Grinding feels virtuous but often masks poor strategy and scattered focus.

    Of course, Chat could just be glazing me while telling Hormozi the exact same thing in reverse.

    (AI be flirty like that)

    But I don’t think so.

    According to science — and, more importantly, to real-world experience — the data is very clear:

    4-6 hours per day is the sweet spot for creative and intellectual work.

    However, the only data that matters is the data you collect yourself.

    And you can only collect the data by trying both approaches and seeing what works for you.

    (not me, not Hormozi, not ChatGPT — you)

    So please do.

    And then let us know your findings.

    If you’d like a damn good starting point that works damn near every time:

    Watch this today.

    T

    P.S. Big thanks to everyone who has been supporting by liking, commenting, and sharing the video.

    Like I said yesterday…

    Our channel has been stuck for a while because:

    Our topics are all over the place (YouTube doesn't know which audience to show our content to)
    None of our videos are optimized for YouTube (they've all been random clips from live recordings)

    So this is the first video I’ve ever posted on the channel that is actually designed for YouTube.

    And I’m told re-training the algorithm and gaining traction will take ~8-12 weeks.

    But every like, comment, and share really speeds up the process…

    And thanks to y’all, this video is gaining good momentum already.

    So again — thank you 🙂

    Keep the support coming, and I’ll keep the videos coming.

    We’re just getting started…

    “If you want to love what you do, abandon the passion mindset (“what can the world offer me?”) and instead adopt the craftsman mindset (“what can I offer the world?”).” – Cal Newport

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  • Protect Ya Neck

    Now if I could bust out some bars like the Wu-Tang clan.

    I wouldn’t be writing emails to you, my number one fan…

    That said.

    I fell asleep in what I can only believe is a pose that has managed to destroy my neck and shoulder for the 3rd time this year.

    (It doesn’t help that the shoulder has been crushed from a past accident and yes there is a fun story about it but no I’m not going to write about it…)

    But as much as I’d hate to admit it. The older I get. The more crunchy my injuries become.

    And so the main thing I’d say is that you need to protect those injuries so that they don’t flare up again.

    Back in 2020 I stumbled upon this dude

    Yoga designed for the lads.

    They were easy to do, kept the mobility up and brought back functional body weight exercises that didn’t kill you.

    While I don’t have some mega insightful thing to say about yoga. All I need to say is you need to get your ass moving and stretching in all of the useful ways so your body doesn’t seize up and smack you about.

    I’ve been spending a lot more time hunched behind the keyboard writing words and code for something massive and because I’ve not been as active the last few months.

    My body is starting to squeak and crunch.

    So check it out. Do some yoga. Save yo’ joints.

    Stephen Walker.

    P.S. Man Flow Yoga is legit one of the best humans on Youtube in my opinion.

    (Wow Stephen. You put TWO links in an email going to the same channel. You must really endorse that dude…)

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Hawk eye and eagle sight

    PREVIEW chapter from upcoming book on animal spirits

    JERR

    Hawk

    Eye

    and

    eagle

    sight

    There will be times when a man will feel weighed down by the circumstances of his life. He will lose sight of his own purpose and will feel lost. This is when a man is suffocated by his problems and will hold despair in only seeing the problems that surround him.

    When a man is depressed and loses vision, he becomes blind to the possibility of hope beyond today and sees no reason for tomorrow. He is consumed by a darkness and feels that the light has abandoned him.

    There is a saying that goes, “cannot see the forest for the trees.” This saying means that a man who is face to face with a tree will not realize he is inside a forest because he makes himself blind to the greater reality by focusing too closely on the objects before him. This is a perceptional problem where the man’s becomes too confined and to restrained by being too close to his own problems.

    One of the great perceptional issues that a man has is when his perception becomes confined by his closeness to his own concerns. He does not allow himself a sense of distance over himself and the world which creates a blindness to hope and a confusion to the truth of reality. It is only when a man can step back from his own problems can he examine them with rationality.

    When a man is overwhelmed by his problems, he is unconsciously identifying with the animals that are confined to the earth and who are imprisoned by gravity. The feel the weight of their problems because those problems hold gravity. The word “gravity” comes from the Latin word “gravis” meaning heavy, weighty and serious. The word “gravity” and the word “grave” both share the etymological root from “gravis.” Graves are burial grounds for dead bodies that are held in the earth. Dust we and dust we return. A very heavy, weighty and serious matter. This is what it means to be mortal or confined by the gravity of the world. If a man was buried alive, his vision would be trapped by the dirt that covers over his eyes and he will be suffocated by the earth that binds his sight. Men who are overwhelmed by their problems are like men who are buried alive. They exist in a twilight zone of being both alive and yet buried. They see only the close earth like moles who dig at the earth before them and lose sight of purpose beyond the clawing away of each day. Their sense of gravity roots them to the earth and their close perceptions makes them lose sight of the big picture.

    But when a man “breaks through” in gaining hope to his despair, it is like a breath from the surface of water or like breaking the earth and revealing the light. All he felt was pain and isolation. But by breaking through the dirt and scratching at the coffin’s wood. He is able to reawaken in the liminal space of the undead who seeks resurrection. This is when a man can project himself from the unconscious burden of his dead body and take possession of the bird that he sees above himself. A bird in a tree who can far above the earth and who can fly into the sky and break free from the tree in order to see the forest. “No tree is so tall that it touches the sky but every bird can try.”

    When a man projects himself into the mind of a bird, he is able to soar and create a distance between himself and the world that binds him to his problems. He becomes free from the weight of gravity and is able to free himself from the “seriousness” or grave concerns that press down upon him.

    There are the five senses of sight, hearing, touching, tasting and smelling. Then there is the sense of distance. This is a mental distancing that allows a man to establish space between himself and his emotions, establish space between himself and his problems and establish space between himself and the gravity of his situation. A man who feels like a mole in the dark grind of his life should break the surface and take control of the hawk that circles above him in the sky. “Hawks don’t squint; they see the world in sharp relief.” And “A hawk’s eye cuts through the fog of doubt.”

    The birds of prey are totems of possession over the perception in order to gain a sixth sense of “distance.” When a man identifies himself with a bird of prey, he desires the freedom from gravity that binds him to his “grave concerns” and he desires the eyes that can see from horizon to horizon. “An eagle’s gaze pierces the horizon.”

    Distance can not only help a man deal with his own gravity or grave concerns but also allow him the psychological distance for power. Remember, the king’s throne is raised above the court and the king looks down from the balcony of his castle. This is not just physical representations of distance but clues to his own mental distance over his subjects. The king would not only be raised up upon his throne, carried on the shoulders of his servants or look down from a balcony from his castle in order to elevate him from the gravity of that binds others to the earth but these elevations would allow him visual distance in order to behold his subjects as smaller in his sight. The servants would have to look up to him which would create a mental association with power in viewing themselves as below his authority. Kings would elevate themselves in order to see “horizon to horizon” which is a means of using the eagle’s eye. They would be able to see those under their frame of authority as “small ants.” The people would be below their gaze and small in meaning.

    In ancient Egypt, the Pharoah was seen as a god-king who embodied Horus who was depicted as a hawk or falcon that symbolized divine vision and rulership. The feathers of Eagles have long been used by chiefs of native American tribes as symbols of divine vision. The heraldry of Byzantine and of the Holy Roman empire used Eagles which was a symbol of a king’s dominion over the earth and heavens. The Etana myth from ancient Mesopotamia features a king who rides upon an eagle in order to receive divine wisdom from heaven. In ancient Persia, the Simurgh was a mythical bird that guided kings in the Shahnameh bringing them divine vision and insight.

    A king must have a sense of distance between himself and subjects, a sense of distance between the petty struggles of his subjects and a sense of distance over his own conscience compared to his subjects.

    Men will struggle with their own minds and struggle with the gravity of their problems only because they lack the sense of distance that would allow them to rise above their problems. They feel weight over the state of their lives and the state of the world because they are bound by its gravity and are buried under the weight it. But men who seize the eagle in the sky become free from the weight of the world and are able to see mankind like ants. They are able to see the light of a new horizon before other because their vision is not blocked by earthly concerns. They are able to fly over the world and look down upon it with distance eyes. This is the eagle, hawk and raven as animal guides

  • Mike Tyson was right

    “Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.”

    Probably one of my favourite sayings from ol’ Iron Mike.

    The thing is. We’ve created a consequence free zone where people can be absolute shitheads without any real accountability.

    And you see it more where people hide behind anonymous profiles, spew venom at strangers, spread lies, and face zero real world repercussions.

    Now I’m not about bringing back schoolyard violence (Even though sometimes I want to stomp someone’s face in)

    It’s really just about understanding that humans behave better when there are actual stakes involved.

    When your words have weight. When being a dick to someone might result in having to look them in the eye and defend your position.

    But social media stripped away the natural social friction that kept most people from being completely insufferable.

    In real life, if you’re consistently awful to people, you get ostracised. Your reputation suffers. People stop wanting to be around you and before you know it you’re gonna get punched in the mouth.

    Online? You can be a monster and still collect likes from other monsters.

    We’ve lost the art of civil disagreement because there’s no incentive for civility anymore. I mean look at the politics side of social media. It’s wild as shit.

    I mean come on. Why engage thoughtfully when you can just scream into whatever echo chamber you’re in and get dopamine hits from the fellow screamers too?

    Maybe if people had to own their shit instead of hiding behind usernames, they’d think twice before turning every conversation into a piss fuelled dumpster fire.

    We need to bring back stakes. Bring back accountability. Bring back the basic human understanding that words have power and you should use them responsibly.

    /end soapbox rant

    Stephen Walker.

    I’m off to go give some love to Bret Easton Ellis with this gem.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • We need hobbies

    This is gonna be a straightforward one.

    What hobbies do you have or have neglected this year?

    I need something fresh to dive deep into, so I’d love to see what you’re already obsessed with.

    Yes. I read and write but hey, it’s not really a hobby to me. If I have to write an ad for someone it’s not the purely pleasureful writing. It’s the money making kind. It’s systematic and has a clear objective…

    I mean a few friends are trying to rope me straight back to the good old days of Dungeons & Dragons and/or World of Warcraft and oh boy…

    If I get sucked into that. Rest in peace productivity.

    I’m frantically googling and having a look around. Winter is fast approaching and I just want something nice and chill.

    So if you have any ideas. Hit reply.

    I need some help.

    Stephen Walker.

    P.S. I think I might just have to go balls deep into this…

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Godspeed, Ben Bader.

    A longtime coaching client of mine, Ben Bader, passed away on Thursday night.

    He was 24.

    I won’t get into the details, because that’s not what’s important right now.

    What’s important is who Ben was, what he stood for, and what he would want us to learn from his life.

    He was clever, scrappy, and talented in ways hard work alone can’t explain.

    He was also warm, curious, and overwhelmingly generous.

    Impossible not to like. A joy to work with.

    Ben had a unique way of flowing through life without fear:

    A rare type of fxck-it-let’s-do-it enthusiasm that comes from a deep excitement at the endless possibilities of life.

    Which, I think, is why he realized so many of those possibilities in such a short time.

    Looking back at the goals Ben set for himself:

    Total financial abundance.

    His dream home in Miami.

    A group of true friends.

    A girl he loved.

    In the end, he achieved them all.

    He did exactly what he set out to do, and became exactly who he wanted to be.

    He did the damn thing.

    He lived free.

    As I’ve processed my shock over the past ~12 hours, I’ve noticed my mind zooming out:

    Gaining a rare, wider glimpse into how fragile, how fleeting — how strikingly beautiful — our lives are.

    It’s the type of perspective that is so hard to gain, and so easy to lose in the rush of everyday life.

    I suppose that’s one of the hidden blessings of tragedy.

    But I also know tragedy isn’t necessary to gain that perspective.

    It’s always there, because it’s always true:

    We are free to live our lives however we choose.

    To do exactly what we want to do, and become exactly who we want to be.

    To dream wild dreams and turn them into reality.

    That’s what Ben did.

    And I know that’s what he wanted, for everyone he touched.

    At the end of our first coaching call a few years ago, Ben invited me to Miami.

    “You gotta come party with us man — it would be a blast.”

    I laughed:

    “You caught me about ten years too late… Maybe in our next lifetime we’ll be born at the same time. If that happens… pray for Miami.”

    So until we meet again, Ben Bader:

    Godspeed.

    And fly free.

    I know you will.

    T

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  • Customer service ghost town

    It’s very rare for me to get annoyed at anything.

    But customer support is where most businesses go to die.

    Whether you’re a solo business owner or some corporate behemoth, it’s wild to me that the thought of ignoring your customers and clients is nuts.

    You call a company with a problem and immediately get trapped in phone tree hell, bounced between departments, forced to repeat your issue seventeen times to people reading from scripts who clearly couldn’t care less if your problem gets solved or if you spontaneously get set on fire and burn your place down…

    Although you’d also expect if you buy something from someone off of eBay or whatever, that they’d at least have the common courtesy to hit you up with a “I might have an issue getting your package out because I went out and got shit my pants drunk last night, but when I’m back to my regular self. I’ll drop it off at the post office for you…”

    Simple really.

    Communication isn’t THAT hard.

    Taking someone’s money and letting them wonder when they’re getting the goods is just piss poor in general and so that’s what I’m dealing with right now.

    I want the thing that I bought because it’s something I’ve genuinely wanted and have been looking around for it since forever.

    But I’ve gotten ZERO communication about shipping or what’s up or even if they person is okay.

    It’s just a hope and pray that I get said thing.

    (I’m gonna be big sad if I don’t get it. I need my nerd fix of stuff before this year ends)

    And so I’ve done the polite thing and just emailed them yet again to see if they’re all good and if they can hit me up.

    The last thing I want to do is ask for a refund and all of that bullshit cause that’s not my style.

    But it brings me to my point.

    Whether you’re offering a product or a service as a creative.

    Make it easy as shit for people to give you money. Make it fun. Make sure they get what you said you’re giving them. Follow up if they get stuck and show them that you’re grateful for them being a part of your world.

    And for the love of all things holy. Give them a god damn tracking number if you are shipping them something…

    Stephen Walker.

    P.S. Tonight I am doing absolutely nothing but revisiting childhood memories by playing the best strategy game ever made. Plus their track list is just amazing.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The Lee Child school of prose

    Hey you.

    Yes you.

    Put down that copywriting book.

    Stop reading another blog post about “the secret to high converting headlines.”

    Quit circle jerking with other copywriters who all learned from the same three gurus who learned from the same two books written in 1966.

    Cough Breakthrough Advertising cough

    Pick up Lee Child’s The Killing Floor instead.

    You want to learn addictive prose? Study how he opens that book.

    No wasted words. No throat clearing. No setting up context for three paragraphs before anything happens. He drops you straight into tension and refuses to let go for 500+ pages.

    He understands something most copywriters have forgotten…

    Writing isn’t about tricks or formulas or psychological manipulation tactics which we get to hear about non stop on Facebook or Twitter.

    You basically want to grab someone by the throat with the words and make them need to know what happens next.

    Every sentence in a Jack Reacher novel has a job to do. Move the story forward. Build tension. Reveal character. Create momentum. There’s no filler, no self indulgent descriptions, no showing off how clever the writer is.

    This is what your copy should feel like. Lean, propulsive, impossible to stop reading.

    While you’re studying “power words” and A/B testing subject lines, he is demonstrating how to make readers physically unable to put something down.

    He creates narrative tension that translates directly to sales copy. The desperate need to know what comes next.

    Your favourite copywriting guru won’t get mad if you read actual writers. They might even learn something.

    The best copywriters aren’t just marketers who learned some writing tricks, it’s more we learnt to sell things while writing.

    Stop learning from people who learned from other people who learned from books. Learn from someone who actually knows how to make words sing…

    Read real writers. Write better copy.

    Stephen Walker.

    P.S. Get your best damn education in writing solid copy for £2.99 over here.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The lifestyles of the chronically online

    We’ve created a generation of chronically miserable shitweasles who feed on outrage and sustain themselves entirely through online conflict.

    You know the type. You present them with factual information. Complete with sources, references, peer reviewed studies and they immediately refute it without even reading what you’ve shared.

    They’re not interested in truth. They’re interested in the fight.

    They sit there seething, chomping at the bit, refreshing their notifications every thirty seconds waiting for your reply to their bullshit so they can fire back with more bullshit.

    It’s like watching someone play intellectual ping pong with themselves, except they’re losing and don’t realise it.

    These chronically online creatures have turned disagreement into a full time hobby. They wake up looking for things to be wrong about. They scroll through comments sections like hunters tracking prey, seeking opportunities to be offended, corrected, or validated through combat.

    You could provide them with a library of evidence, complete citations, expert testimonials, and video proof, and they’ll respond with “Yeah but what about…” or “That’s just your opinion” or some other intellectually lazy dismissal that proves they didn’t engage with a single thing you shared.

    But the trick is to just not take the bait.

    Don’t get me wrong, I love to stir the pot. I post some really wild memes or just shitpost myself into a new mood. I just don’t do things maliciously (Unless it’s needed)

    Although these miserable cunts have nothing else better to do with their lives than deny factual evidence and demand your emotional energy.

    They don’t want to learn. They don’t want to grow. They want to drag you down into their swamp where logic goes to die.

    The most powerful thing you can do is not reply. Let them sit there refreshing, waiting for the validation of your attention. Starve them of the conflict they crave.

    Save your energy for people who actually want to understand, not just argue.

    And if you’d like to dig a little deeper into why these people operate the way they do. Grab this little gem while you can…

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • sometimes you need to talk about absolutely nothing

    As much as I want to brainwash myself into being a productivity machine…

    Optimising my morning routine, tracking my habits, measuring every fucking minute for maximum efficiency, sometimes I just need to have a completely pointless conversation about whether or not hot dogs are sandwiches.

    Or spend twenty minutes debating the physics of cartoon characters. Or get genuinely invested in whether that weird stain on the coffee shop ceiling looks more like a giraffe or Nebraska.

    These bullshit, mundane conversations heavily stop me from procrastination. They hinge around some semblance of sanity maintenance.

    The thing is. Your brain isn’t designed to be “on” all the time.

    It needs moments of beautiful, purposeless meandering. It needs to discuss the relative merits of different pasta shapes or argue about which superhero would be the worst roommate.

    The most productive thing you can do sometimes is be completely unproductive. Talk about nothing. Laugh at stupid shit. Let your mind wander into territory that serves no higher purpose than preventing you from losing your goddamn mind.

    The person who never allows themselves mental downtime, who turns every conversation into a networking opportunity or a learning experience, burns out spectacularly…

    Sometimes the most important discussion you’ll have all day is about why cereal counts as soup.

    Embrace the meaningless. It helps keep your sanity at bay.

    And yes, cereal is a soup and I will fight you over it.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Am I the only alien in town?

    “The game rewards the player who needs no reward other than the game itself.” – DeepGame

    Last night, I started watching season 2 of the Netflix show Starting 5.

    So far, pretty solid.

    Haliburton’s got year-round kid-on-Xmas energy, and James looks like he’s two blunts away from brain-dead. KD is KD, and Jalen Brown’s fight training was a surprising bright spot for me.

    But the star of the show is, undeniably, SGA.

    And near the end of the first episode, he dropped a line that made me rewind and write it down:

    “I am very obsessed with the game of basketball.

    But in general, I think more than anything I’m obsessed with the feeling of getting better at something.”

    • Shai Gilgeous-Alexander, 2025 NBA MVP

    Now, that comment may sound generic, on the surface.

    But to my ear, it’s about as novel an idea as there is in the modern world.

    As far as I can tell…

    Most people want to grow / get better / develop themselves in order to get something:

    More money, more status, more pillow talk from prettier pillow talkers.

    And fair enough, I’m not immune to pretty pillow talkers either.

    But still, that chain of motivation…

    Goal
    Growth necessary for goal
    Tolerate growth process in order to achieve goal

    …Has always felt foreign, to me.

    In basketball, the process of training — of pushing the limits of my body and skill set, and creating a stronger, more evolved version of myself — was always more fun than playing.

    (I was one of those weird players who enjoyed offseason training more than I enjoyed the season itself)

    In business, the process of sharpening my craft — of becoming a better writer, communicator, and thinker; of building better products based on deeper ideas — was always more inspiring than making money.

    (I don’t create to make money, I make money to fuel my creativity and pursuit of mastery)

    And, in my self-development, spirituality, and plant medicine work:

    My goal has never been to “fix myself” or to “feel better”.

    It’s the raw experience of personal evolution — of unbinding, unlocking, and unleashing deeper and deeper versions of myself — that drives me to do all the crazy sh*t I do.

    In the words of SGA:

    I am, more than anything else, obsessed with the process of getting better.

    External goals — basketball, business, body, relationships, etc — are just the fuel I feed into that process.

    In the world we live in, that often makes me feel like an alien.

    Which is why SGA’s comment felt so refreshing, when I heard it.

    Of course, I know I’m not the only alien in town…

    (you’re reading this, after all)

    ….But it’s nice to be reminded, once in a while.

    So if this message lands with you, I’d love it if you replied and let me know.

    Feel free to quick-reply “lands” — or, say more if you feel like it.

    I’ll read every reply personally.

    In the meantime, have an awesome weekend over there.

    You deserve it.

    T

    P.S. Plus, here are…


    3 things to make your weekend better

    What to read, watch, and learn from this weekend…

    How Fate & Karma Actually Work

    A clip from one of my favorite retreat sessions this summer. Went live earlier this week.

    The Deep Game of Mixed Martial Arts

    Incredible mini-doc on UFC fighter Cory Sandhagen, who is one of the deepest-thinking athletes I’ve ever come across. Highly, highly recommended (esp. the line at 5:28 — gold).

    Grace & Grit by Ken Wilber

    I just started reading this for the second time. It’s not a book to take lightly; the story is incredibly raw, intense, and sometimes scary — but profoundly beautiful and deeply rewarding for those who approach it with care. Ken Wilber is a legend who has been writing on human potential for nearly 50 years. And this is, very likely, the most unique book he’s ever written.

    “The great and rare mystics of the past . . . were, in fact, ahead of their time, and are still ahead of ours. In other words, they most definitely are not figures of the past. They are figures of the future.” – Ken Wilber

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  • Check your head, check on your people

    It’s that time of the year where everyone talks about mental health.

    The thing is. Your mental health isn’t some weird optional maintenance.

    You need to truly look after it.

    You wouldn’t ignore a broken bone or a persistent cough, but somehow we’ve normalised walking around with fractured minds and emotional exhaustion.

    Take the therapy. Use the medication if you need it. Sleep more than four hours. Eat something that didn’t come from a vending machine. Move your body occasionally. Talk to someone who isn’t your reflection in the bathroom mirror after waking up 13 times before 4:16am…

    …and while you’re sorting your own head out, check on your people.

    That friend who’s been unusually quiet? Text them.

    That colleague making self deprecating jokes that hit a little too close to home?

    Actually listen…

    Depression lies. Anxiety lies. Mental illness tells people they’re burdens when they’re struggling. Sometimes the simple act of reaching out reminds someone they matter.

    “Hey, thinking about you” takes five seconds to send and might save someone’s entire week.

    Your brain matters. Their brain matters. Take care of both.

    Stephen Walker.

    P.S. If you ever want to reach out when things are getting heavy. Send me a text or a whatsapp on +447710505825, I got you.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • A perfect page is a creative graveyard

    Purity and perfection are entangled together like lovers who can’t let go.

    A romantic metaphor right?

    When you sit down to tackle that blank page.

    You look at it and you know it’s perfect the way it is right now.

    It’s kinda like a yard after a night full of snow.

    It’s blanketed in white. Untouched, unmarred, mounded soft hillocks and slow swept waves pillowy nothing.

    It’s a deep inhale and a slow exhale.

    It’s perfect because you didn’t touch it. You left it alone and it remains, tabula rasa aka…

    An untouched void.

    Cause if you were to go out there onto that yard, what do you think would happen?

    You’d get footprints all over it. You’d kick up those soft hills, those rounded curves. You’d dredge up a little mud, maybe some leaves left over from autumn or whatever.

    Sure, you’d make a snowman, and he’s cool and all, but the area all around him is a scooped up sloppy nightmare. (Ugh I hate the dirty slush bullshit we get here in the UK)

    And well it happened cause you needed to heave the snow to make the man in the first place.

    You might even bump into an evergreen branch and all the wonderful snow that had already elegantly sculpted itself upon the branch would CHOOF and fall down.

    But then the waggle of the branch would move other branches too, and all that snow would come down in awkward plops and chonks, and you’d scare away that astonishingly beautiful Summer Tanager that was perched there, except where I am in England. You’ll probably just hear cats going insane.

    The page is like this, too.

    The moment you touch the blank page, you mess it all up. It’s mucky with words, tacky with sentences. Some words might be misspelled. The grammar? Far from tip top, if we’re being honest.

    Was that opening line worth it? Are there too many commas? Not enough? Did you need that exclamation point? It was wonderful before you got here…

    It scares me. It literally scares me, staring at the blank page, the page before anything has been written. Not a title, not a chapter header, not a first line. I get that tightness of going up a roller coaster, as you tick tick tick up toward the top, before the fall, before the screams and the wind and the oh-my-god-I’m-gonna-die-today-but-it’s-all-good-I’ll-end-up-in-the-papers-innit…

    Maybe you feel that, too.

    Writing is scary. It’s okay. Do it anyway.

    Mess up the yard. Leave footprints. Jump off the cliff. Track mud through the house of your own expectations. Build wonky snowmen with stick arms and crooked smiles. Let the Summer Tanager fly away. He’ll find another branch, and you’ll have a story about the day you scared away beauty in service of making more beauty.

    We over think a lot of shit and the blank page is the biggest killer of our own creativity.

    The blank page applies to everything else creative too.

    Just get messy. It’s a lot more fun that way in the end…

    Stephen Walker.

    P.S. If you want a different flavour of writing advice though, My boy Chuck can hook you up over here.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The bastards who steal hours

    Three thirty in the afternoon and I’m sweating into my third cup of coffee at some godforsaken strip mall type of coffee shop just off of the corner of a grunge-y looking building, waiting for a man who said he’d be here at two…

    The clock is a weapon for anyone who uses it to remind them of discipline.

    Time is the only currency that matters and we’ve been told for years that it’s more precious than money, more finite than youth and these slack-jawed parasites treat it like pocket change they can toss in the gutter.

    I’ve seen them all…

    The client who “runs late” to every meeting, stealing fifteen minutes here, twenty there, building a career on the accumulated theft of other people’s lives.

    The old friend who cancels an hour before the reunion. Always an hour, just enough time to fuck your entire evening but not enough to make other plans.

    The consultant who shows up forty minutes past deadline with a shit eating grin and a Venti latte, like lateness is a personality trait instead of a defect in their own putrid character.

    These people are vampires. They don’t drink blood.

    They drain seconds and minutes and hours, leaving you older and deader while they waltz through life unburdened by the concept of consequence.

    The worst part? They think they’re special.

    That their time matters more than yours. That the universe should bend around their whims while you sit there, aging, dying, watching the minutes tick away like heartbeats you’ll never get back.

    Four o’clock now. He’s not coming.

    I leave cash on the table.

    Exact change, because I’m not a fucking animal and walk into the parking lot where the sun hammers down like God’s own fist.

    Tomorrow I’ll wake up two hours older and no richer.

    That’s the real crime. Not the disrespect. The theft.

    The irreversible, unforgivable theft of time.

    (The moral? Respect people’s time. Respect your own time. Do your best work and master time, cause no matter what we do. There’s no buying it back)

    Stephen Walker.

    P.S. If you’ve liked that little bit of prose. You’ll love what I’m cooking up with my editor. Let’s just hope I’m not pushing up daisies before it gets released.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Your brain is decomposing

    And you probably don’t even realise it.

    I’m not going gentle into this Friday night.

    The thing is. It’s not even your fault.

    Friends and family are trying to rope us into those endless Tiktok clips.

    Pulled deep into those scroll holes which do nothing but lobotomise the attention right out of us.

    Our minds are being trained to crave quick hits of dopamine instead of sustained thought.

    We’re becoming intellectually diabetic, addicted to mental junk food that tastes good in the beginning but leaves us malnourished. This is why you need to read David Foster Wallace. And Thomas Pynchon. And Don DeLillo. And Jennifer Egan. And Zadie Smith and and and…

    And a lot of these are going to hurt.

    Infinite Jest isn’t called infinite for nothing. It’s a thousand page brick that will make your brain sweat (I’m half way through it and man… [chefs kiss]

    And if you so happen to pick up Gravity’s Rainbow, it will have you questioning reality by page fifty. As for White Noise, It will leave you paranoid about everything from supermarkets to radio waves. (Damn those radio waves)

    And yeah a lot of it starts off hard to read but honestly that’s just your brain doing some extra work cause it’s so used to brain rot content.

    These authors don’t write for people who want easy answers or comfortable narratives.

    If you want politically correct bullshit and romantacy then sure, there’s plenty of books that’ll scratch that itch. Those are just junkfood.

    The writers I’ve mentioned. They write for readers willing to wrestle with complex ideas, follow labyrinthine thoughts, and sit with ambiguity. They demand attention spans longer than a commercial break.

    Wallace will take you inside the mind of someone so depressed they can’t feel their own feelings, then somehow make that experience beautiful (And I imagine it’s only going to be even more of a wild ride after I box off the last 500ish pages) Pynchon will weave conspiracy theories and mathematical concepts into paranoid masterpieces that feel like one of those dreams you have when you’re severely dehydrated in the jungle while fighting off Malaria. DeLillo will make you see the sinister poetry in American consumer culture which has sadly bled into the souls of the rest of the world.

    Try Donna Tartt’s The Goldfinch if you want accessible complexity. Pick up Jennifer Egan’s A Visit from the Goon Squad for experimental storytelling that actually serves the story. Grab anything by Zadie Smith for brilliant social observation wrapped in gorgeous prose.

    We’re going down that intellectual rabbit hole, baby.

    Reading difficult books is like lifting weights for your mind.

    Your concentration improves. Your patience grows. You start noticing patterns and connections that others miss. You develop tolerance for uncertainty and comfort with complexity.

    And don’t get me wrong. The world we’re living in now profits from you being constantly distracted and carefree.

    So pick up something that makes you work for it.

    Stephen Walker.

    This one will slap you. I read it back in highschool and damn…

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The art of strategic half -assery

    Sometimes you just need to half-ass things.

    Could people liken it to failure? Sure.

    I’d probably just say it’s some sort of survival mechanism in the creative and human sense.

    I know this goes against everything we’ve been taught about excellence and giving 110% and all that motivational poster bullshit.

    But perfectionism isn’t a virtue, it just ends up killing your productivity.

    You know what happens when you try to make everything perfect? Nothing gets finished.

    You spend three hours agonising over a single paragraph that nobody will remember next week. (I do this with single sentences sometimes and it annoys the shit out of me)

    Or maybe you rewrite emails seventeen times for clarity that was already there in draft number two.

    Or you research endlessly instead of starting, because starting means accepting that your work might be imperfect.

    Meanwhile, the person who ships decent work or things consistently is lapping you.

    Some things deserve your complete attention. Most things don’t. Learning to tell the difference is what separates productive people from burned out perfectionists.

    That presentation for your biggest client? Give it everything.

    That internal status update email? Write it, spell check it, send it.

    Don’t spend forty minutes crafting prose poetry about quarterly targets, fuck that noise.

    The blog post that’s been sitting in your drafts for three months because it’s “not quite right”? Publish the damn thing.

    It’s better for an imperfect idea to exist in the world than for a perfect one to die in your head.

    I’ve found burnout doesn’t come from working too much, it actually comes from caring too much about things that don’t matter enough.

    When everything feels equally important, nothing actually is.

    Your energy is finite. Your attention is limited. Your time is not renewable. Spending all three on making everything perfect means you’ll perfect yourself right into exhaustion and accomplish nothing meaningful in the process.

    Good enough is often exactly enough. Sometimes half-ass is full success.

    The people getting things done aren’t the ones agonising over every detail. They’re the ones who know when to stop polishing and start shipping.

    And if you do ever feel like you’re stuck in a funk. This obnoxiously long link to yet another book will help kick your ass.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • I missed a day but have a list…

    It’s rare for me not write anything.

    Yesterday was one of those not writing days and well, as much as I preach daily emails for all the various reasons and benefits. A day off won’t kill you.

    Just don’t take too many days off cause then it’ll spiral into many days off…

    Anyways. I am back to be a menace to your inbox.

    Inspired by my fellow writer and romantic Cole Shafer, here be a list just for you. (I rarely do lists but this was fun)

    100 Laws for the Wildhearted: A Manifesto for Artists, Makers, and Other Beautiful Monsters

    Tell a story like you’re catching lightning in a jar made of your own ribs. 
    
    Romanticise the dirt under your fingernails. It’s proof you’ve been digging. 
    
    Make art, not algorithm bait and zuckermuskbullshit. 
    
    If you can’t be original, be so damn good the ghosts get jealous. 
    
    Be strange. Be unmarketable. Then make them market you anyway. 
    
    Taste is a weapon; sharpen it until it draws blood. 
    
    If it doesn’t wreck you a little, it won’t wreck them at all. 
    
    Clever is fine. Clear is divine. Confuse no one but yourself. 
    
    You can’t bore people into ecstasy. 
    
    Make something they whisper to their friends like a secret sin. 
    
    The frame and the colours are the story. Don’t treat them like furniture. 
    
    Quality is the altar. Sacrifice everything but your soul upon it. 
    
    Without a soul, your “brand” is a zombie puppet. 
    
    Competing on price is how art dies in fluorescent lighting. 
    
    AI is the devil, reclaim your soul before it's too late. 
    
    Do the weird thing only you can do. The cracked, crooked, you-shaped thing. 
    
    Rules aren’t cages. They’re bones. Snap them and grow new ones. 
    
    Carve away everything that doesn’t pulse. 
    
    Build one cathedral. Bleed in every brick. 
    
    Focus like a sniper with trembling hands. 
    
    Juggling a hundred dreams means you’ll drop every damn one. 
    
    Moving isn’t progress. Dancing might be. 
    
    Decide boldly. Even when you’re wrong, do it beautifully. 
    
    Fear is a compass. Walk toward the teeth. 
    
    Audacity. Audacity. Always audacity. (Tattoo it on your bones.) 
    
    Punch up at gods, never down at mortals. 
    
    Take no shit. Eat the criticism, digest the truth, spit the rest. 
    
    Learn the rules. Then snap their necks with grace. 
    
    Be the quiet storm. The unseen machine. 
    
    If you hate the story, rewrite the mythology. 
    
    Own your failures like feral pets. Name them. Feed them. Learn from them. 
    
    Promise less, deliver art that burns brighter than what was asked. 
    
    The audience knows their wounds, but not their medicine. You’re the apothecary. 
    
    Heal, don’t sell. But if you must sell, sell healing. 
    
    Follow up like a ghost that won’t stop haunting. 
    
    If you are the artist, your first product is belief. 
    
    When you’re lost, go there in person. Art lives where friction does. 
    
    Relationships are compound interest for the soul. 
    
    Do the thing that doesn’t scale. Handwrite. Handpaint. Handbleed. 
    
    Outsource the boring stuff twice. Then learn the magic yourself. 
    
    Study how barbers, churches, and cults captivate people. Then use it for good. 
    
    Find the hungry, the weird, the overlooked cause they’re tomorrow’s giants. 
    
    Hire slow. Fire your inner cynic fast. 
    
    Committees murder ideas with polite smiles. Protect yours. 
    
    Praise in the light. Critique in the dark. 
    
    Good work breeds more work. Be careful what you summon. 
    
    Winners make worlds. Losers imitate theirs. 
    
    Relevance fades. Legacy becomes dust coated in gold. Choose legacy. 
    
    Study the bones of the dead. They left you blueprints. 
    
    Don’t build your dream castle on someone else’s digital sand. (I learnt this one the hard way. RIP 200 000+ followers) 
    
    Yesterday’s tools won’t carve tomorrow’s myths. Adapt. Mutate. 
    
    Think in centuries. Act before lunch. 
    
    Chop wood. Carry wonder. 
    
    Passion flickers. Persistence fuels the stars. 
    
    Be the one who’s still there when everyone else quits. 
    
    Your body is your brush. Treat it like an instrument, not an afterthought. 
    
    Pay yourself first. Every hour of the day belongs to you, your thoughts and the muse before anyone and anything else. 
    
    Keep a year’s worth of hope (and rent) in the bank. (A fuck it fund) 
    
    Cash is king. But margin and creative space is the queen that rules him. 
    
    Everything is temporary. Make it eternal anyway. 
    
    When in doubt: make something that scares you, then show it to the world. 
    
    Discipline is just romance with structure. 
    
    Rest is part of the process. Even volcanoes sleep. 
    
    Don’t chase balance, chase alignment. 
    
    Ritual is rocket fuel. Build one. Light it daily. 
    
    Reject cynicism when you can; it’s sugar-coated despair. 
    
    If you find yourself jealous, study instead of sulk. 
    
    Comparison poisons creation. Antidote: empathy and movement. 
    
    Make a habit of finishing things. Corpses tell better stories than embryos. 
    
    You think you're blocked. Actually, you're incubating. But don’t stay stuck forever. 
    
    Treat failure like compost. It stinks but grows miracles. 
    
    Don’t fetishize humility. Earn it with scars. 
    
    The first draft isn’t trash, it’s raw ore. Melt it. Forge it. 
    
    Every artist must be a hunter and a monk. 
    
    The muse respects deadlines. 
    
    Create like everyone’s watching. Edit like no one is. 
    
    Turn pain into narrative structure. (That's where the best writing and creating gets done) 
    
    Let your weirdness be the handshake that opens doors. 
    
    The work is the marketing. The rest is choreography. 
    
    Don’t chase perfection; chase resonance. 
    
    Everything you make is a self-portrait. Be proud of the monster. 
    
    Don’t bow to gatekeepers, they’re just scared you’ll climb the wall. 
    
    Romanticise failure, but don’t build your house there. 
    
    Make quiet art loud, and loud art whisper. 
    
    If you’re not uncomfortable, you’re repeating yourself. 
    
    Fuck trends. They die faster than moths in rain. 
    
    Make stuff you want to exist in the world. If not you, who? 
    
    The muse loves movement. Walk. Drive. Wash dishes. Invite her in. 
    
    Don’t polish forever. Shine once, release it, start again. 
    
    Momentum is oxygen. Protect it. 
    
    Learn business. Not to sell out, but to stay free. 
    
    Don’t become a brand. Become a myth. 
    
    Make friends with solitude; she’s brutal but honest. 
    
    Art doesn’t owe anyone an explanation. 
    
    Make things for your future ghost to be proud of. 
    
    Try everything once, but finish something thrice. 
    
    No one is coming to save your project. You’re the cavalry. You are the carpenter that has to get their hands splintered and bruised. 
    
    Make love to curiosity daily. 
    
    Die on your own hill but make sure the view is worth it. 
    
    Keep your torch lit, even when the rain won’t stop. Someone, somewhere, needs to see it. 

    Stephen Walker.

    P.S. Go check out Cole’s stuff over here on the instaspam

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • I almost became Ed Gein’s next lampshade project

    So I caught whatever plague is making the rounds…

    Could be a cold, could be the flu, could be the opening act of the next global pandemic.

    Who knows anymore? These days every sniffle feels like it might be Patient Zero material which is always fun when you’re out and about.

    Anyway, I dragged my diseased carcass inside, ran a hot bath thinking I’d soak the sickness out of my bones, and promptly passed out in the tub like some kind of fever dream 12 monkeys styled film casualty.

    Thank god for tall legs, because they’re apparently the only thing standing between me and becoming a drowning statistic.

    My knees hit the sides of the tub and kept my head above water while I was unconscious and fighting whatever biological warfare was happening in my bloodstream.

    When I finally came to, the water had gone ice cold and I was so shrivelled up I looked like a raisin that had been left in the desert for six months.

    Seriously, I caught a glimpse of myself and immediately thought of Ed Gein eyeing me up for his next home decor project.

    (Mental note to self… Stop watching Netflix before bed. My subconscious doesn’t need that kind of inspiration while I’m fighting off death in a bathtub)

    My fingers were so pruned they looked like they belonged to someone’s 90 year old grandmother who’d spent her entire life washing dishes.

    But hey, I’m alive, I’m not a lampshade, and I didn’t accidentally become the inspiration for some future true crime documentary about the guy who drowned in his own bathtub while sick. (Which would be an interesting way to go…)

    Since I’m clearly not meant to be productive today and neither are you if you’re reading this, let me suggest something way better than whatever mindless scrolling you were about to do…

    Pick up Perimeter by M.A. Rothman. It’s basically what would happen if Jack Reacher was Mormon, had better moral strength, and got dropped into situations that make regular action thrillers look like children’s bedtime stories.

    The main character is this guy Levi who’s built like a brick shithouse but has the kind of moral compass that actually points north. Fast paced, entertaining as hell, and the perfect antidote to whatever productivity guilt you’re carrying around today.

    Anyways. It’s bed time before I start coughing up parts of my insides. Gross. I know.

    Stephen Walker.

    P.S. If you’re also fighting off whatever biological weapon is circulating this week, maybe avoid hot baths and Netflix serial killer documentaries. Just a thought.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Check your locks twice

    Ed Gein was a monster.

    But you might take his side after being given a psychological masterclass in horror.

    (Or so I’ve been told by a friend who has just binged the whole series in one day…)

    Granted I’m only 1 episode in, and there was a lot to unpack in the first episode.

    All I can say is it was a wild start and as a writer I’m always looking to understand how truly disturbing characters work.

    Forget the Hollywood serial killer bullshit with the dramatic music and over the top theatrics.

    From what I know from previous documentaries and articles I’ve read on Gein, was that he was so terrifying because he seemed so fucking ordinary.

    Kept to himself. The kind of guy neighbours barely noticed until they found human skin lampshades in his house.

    And I mean a lot of writers miss the mark.

    They go straight for the obvious crazy, the maniacal laughter, the grandiose speeches, the bloody gory theatrical violence and what not. From what I know. Actual monsters just blend in with day to day life. They’re not twirling their moustaches and lurking around all sneaky like.

    You might read about how they just made small talk at counter while buying break and milk, but when they get home. They plot something so twisted even our boy Stephen King would lose sleep.

    Now I’m invested in seeing how this show builds Gein’s character. I want to see if they’re going to add the mundane details. The way his twisted logic feels almost reasonable when viewed through his damaged perspective. (The barn scene towards them middle of the first episode just sets the tone) The slow reveal that this unassuming man harbours thoughts that would send most people into therapy for decades.

    Now I’m thinking to myself how can I write a villain that haunts people? Don’t make them a cartoon. Make them someone readers might sit next to on public transport. Someone who could be their co-worker, their neighbour, the person ahead of them in line at Starbucks.

    The one thing I’ve also noticed in general is that monsters won’t just announce they’re monsters. They just exist, quietly, in spaces we thought were safe.

    I’m looking forward to studying how Gein’s ordinariness becomes the most terrifying thing about him. The most compelling dark characters are the ones who feel like they could step off the page and order coffee next to you.

    That’s when readers start double checking their door locks and wondering about the person who lives upstairs.

    And if you have no clue what I’m talking about, just watch the trailer here.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Why I don’t lose my shit when someone pirates my work (and maybe you shouldn’t either)

    The French have this saying…

    C’est la vie.

    More aptly put;

    “That’s life.”

    Those two words carry the weight of centuries of human experience, wrapped in what I’d call a linguistic shrug, that somehow manages to be both profound and casual at the same time.

    You’re not resigning nor giving up. It’s something much more sophisticated at a deeper look.

    It’s a soft sigh of acceptance that acknowledges life doesn’t give a damn about your carefully crafted plans. You know that feeling when everything you’ve mapped out gets completely derailed?

    When the job falls through, the relationship implodes, the project you poured your heart into gets rejected, the pandemic cancels your entire year, the diagnosis changes everything?

    We’ve all been there and got the t-shirt.

    Most of us respond to these moments by losing our absolute shit. We rage against the unfairness, demand explanations from a universe that doesn’t owe us any, exhaust ourselves trying to force square pegs into round holes.

    The French just say c’est la vie and pour another glass of wine.

    There’s wisdom in that response that goes deeper than it appears.

    It might even come across as being passive or fatalistic. Now I’m sure we understand that life is fundamentally unpredictable, and fighting that reality is like screaming at the ocean for being cold, wet and deadly.

    Your plans were beautiful. Your timeline made perfect sense. Your vision of how things should unfold was logical and well-thought-out. And life laughed in the face of all of it, because life doesn’t read your fucking calendar.

    C’est la vie.

    There will be detours. The mess isn’t interrupting your life; it is your life. The unexpected turns, the sudden stops, the routes you never planned to take…

    That’s where the actual story happens even if the story feels like an absolute shit show on the surface.

    Every person you admire has a biography full of detours that seemed like disasters at the time. The failed business that led to the breakthrough idea. The rejection that forced them to try something better. The crisis that revealed strengths they didn’t know they had.

    None of it was part of their original plan. All of it was essential to who they became.

    There’s beauty in accepting that you’re not the director of this movie.

    You’re just the protagonist stumbling through scenes you didn’t write, with dialogue you’re making up as you go along. Sometimes the lighting is perfect and your lines are brilliant. Sometimes you trip over the furniture and forget what you were supposed to say.

    C’est la vie.

    This doesn’t mean becoming a doormat or abandoning your ambitions. It means holding your planTwitter has been insufferable today.

    The Litterati? (Literature nazis or whatever) were up in arms on Elon’s hellsite…

    They were screaming from their high horses about how piracy is terrible and you’re an evil monster if you don’t care about piracy, especially if you’re an indie author trying to make it in this cut throat world of self pub and ink slinging…

    But now it’s my time to get on my soap box and tell a different tune about piracy.

    Hark Ye!

    So back in 2020 I was working on a project with a fellow writer and marketing nerd.

    We wrote a couple of guides, posted it to Gumroad and had a few big twitter accounts promote it and before we knew it. They were posted all over those blackhat web forums and discord servers.

    Luckily we didn’t take anything too seriously cause hey, it’s not like we were out to stop world hunger or anything…

    Originally my first instinct was to fire off angry emails and DMCA takedown notices like some kind of copyright vigilante.

    Then I remembered something.

    I used to be that person downloading shit I couldn’t afford.

    Now most artists and creatives don’t want to admit this.

    Sometimes it’s the only way people can access work that might change their lives.

    I know, I know. We need to eat. We need to pay rent. The written word is already undervalued and we’re all fighting for scraps in an attention economy that treats books like disposable content. Every download that doesn’t generate revenue feels like money stolen directly from our grocery budget.

    But let’s talk about the bigger picture for a minute.

    You know what’s really fucked up?

    There are brilliant people in countries where books cost a month’s salary. Students in places where Amazon doesn’t ship. Kids in regions where accessing “Western” literature is actively discouraged by governments who prefer to control information flow.

    What if someone in Africa desperately needs to read that book about overcoming creative blocks, but it costs more than they make in a week? What if a writer in rural China stumbles across your work about breaking generational trauma, but there’s no legal way for them to access it?

    Are we really going to stand on principle while someone who could benefit from our work suffers because they can’t afford the entry fee to our wisdom?

    It’s purely some twisted form of capitalism prancing around with a half shattered mask of artistic integrity…

    Look, I’m not saying we should all just give our work away for free. I’m not suggesting piracy is morally neutral or that creators don’t deserve compensation. But the scarcity mindset that makes us treat every unauthorised download like a personal attack? That’s what’s really holding us back.

    Here’s what I did instead of sending lawyer threats (Which honestly is so fucking exhausting anyways) I started to put a simple message in all my ebooks.

    Something like, “Hey, if you got this book through unofficial channels, no judgment. I’ve been broke too. If it helped you and you’re ever in a position to support the work, here’s my newsletter link. I’d love to hear your story.”

    You know what happened? People started reaching out. Not all of them, but enough. Some just wanted to say thanks for not being a dick about it. Others shared how they found my work and why it mattered to them. A few even sent small donations when they could afford it later.

    One person told me they’d downloaded my book while unemployed and depressed, used the techniques to turn their life around, got a better job, and paid for my time via a Zoom call.

    That reader is now worth more to me than ten people who bought the book once and forgot about it.

    We’re not Stephen King. We don’t have the luxury of not caring when our work gets shared without permission. But we also don’t have his name recognition or marketing budget. Sometimes a “stolen” book is the best marketing we’re going to get.

    Every person who discovers your work, regardless of how they found it, is a potential ambassador for everything you create next.

    They might recommend you to friends who do pay. They might hire you for bigger projects. They might become lifelong supporters once their circumstances change.

    The scarcity mindset says every pirated copy is a lost sale.

    The abundance mindset recognises that most pirates were never going to buy your work anyway, but some of them might become your biggest fans. On top of that. When you haven’t paid for anything (Skin in the game) you’re less likely to do anything with it anyways so does it really matter?

    I’m not saying don’t protect your work or that artists should embrace being exploited. I’m saying maybe we should consider the difference between organised piracy operations profiting off our labour and individuals who genuinely can’t access our work any other way.

    There’s enough to go around. Your words reaching someone who needs them, even if they can’t pay for the privilege, shouldn’t be considered theft.

    I’d liken it some sort of hidden impact or whatever.

    If someone reads some of my words and impacts their life in a positive way, well that to me is a job well done.

    And if they so happen to still be on this email list, they can happily click this super long and obnoxious link and buy me a coffee or whatever…

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdoms lightly enough that you can do that little jiggle wiggle thing? (Pivot lol), especially when reality demands it.

    It means finding grace in the gap between what you expected and what actually happened.

    The French understand something about living that other cultures seem to miss…

    You can’t control the story, but you can control how you respond to it. You can rage against every plot twist, or you can trust that even the detours have something to teach you.

    There’s gonna be mess. But there’s also going to be beauty.

    In the way you adapt when everything falls apart. In the strength you discover when you’re forced to improvise. In the stories you’ll tell years later about the time when nothing went according to plan and somehow everything worked out anyway.

    C’est la vie doesn’t make you give up on your dreams.

    It’s more about giving you a little slap and letting you know that there’s no way you can dictate exactly how those dreams come true.

    Sometimes the most profound wisdom comes wrapped in the simplest phrases. Sometimes the French really do have it figured out.

    C’est la vie.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • How the French accidentally perfected the art of not losing your shit

    The French have this saying…

    C’est la vie.

    More aptly put;

    “That’s life.”

    Those two words carry the weight of centuries of human experience, wrapped in what I’d call a linguistic shrug, that somehow manages to be both profound and casual at the same time.

    You’re not resigning nor giving up. It’s something much more sophisticated at a deeper look.

    It’s a soft sigh of acceptance that acknowledges life doesn’t give a damn about your carefully crafted plans. You know that feeling when everything you’ve mapped out gets completely derailed?

    When the job falls through, the relationship implodes, the project you poured your heart into gets rejected, the pandemic cancels your entire year, the diagnosis changes everything?

    We’ve all been there and got the t-shirt.

    Most of us respond to these moments by losing our absolute shit. We rage against the unfairness, demand explanations from a universe that doesn’t owe us any, exhaust ourselves trying to force square pegs into round holes.

    The French just say c’est la vie and pour another glass of wine.

    There’s wisdom in that response that goes deeper than it appears.

    It might even come across as being passive or fatalistic. Now I’m sure we understand that life is fundamentally unpredictable, and fighting that reality is like screaming at the ocean for being cold, wet and deadly.

    Your plans were beautiful. Your timeline made perfect sense. Your vision of how things should unfold was logical and well-thought-out. And life laughed in the face of all of it, because life doesn’t read your fucking calendar.

    C’est la vie.

    There will be detours. The mess isn’t interrupting your life; it is your life. The unexpected turns, the sudden stops, the routes you never planned to take…

    That’s where the actual story happens even if the story feels like an absolute shit show on the surface.

    Every person you admire has a biography full of detours that seemed like disasters at the time. The failed business that led to the breakthrough idea. The rejection that forced them to try something better. The crisis that revealed strengths they didn’t know they had.

    None of it was part of their original plan. All of it was essential to who they became.

    There’s beauty in accepting that you’re not the director of this movie.

    You’re just the protagonist stumbling through scenes you didn’t write, with dialogue you’re making up as you go along. Sometimes the lighting is perfect and your lines are brilliant. Sometimes you trip over the furniture and forget what you were supposed to say.

    C’est la vie.

    This doesn’t mean becoming a doormat or abandoning your ambitions. It means holding your plans lightly enough that you can do that little jiggle wiggle thing? (Pivot lol), especially when reality demands it.

    It means finding grace in the gap between what you expected and what actually happened.

    The French understand something about living that other cultures seem to miss…

    You can’t control the story, but you can control how you respond to it. You can rage against every plot twist, or you can trust that even the detours have something to teach you.

    There’s gonna be mess. But there’s also going to be beauty.

    In the way you adapt when everything falls apart. In the strength you discover when you’re forced to improvise. In the stories you’ll tell years later about the time when nothing went according to plan and somehow everything worked out anyway.

    C’est la vie doesn’t make you give up on your dreams.

    It’s more about giving you a little slap and letting you know that there’s no way you can dictate exactly how those dreams come true.

    Sometimes the most profound wisdom comes wrapped in the simplest phrases. Sometimes the French really do have it figured out.

    C’est la vie.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Sundays are for books, not scrolling.

    Put the phone down and pick up a book (After you’ve read this email obviously)

    And no. Not an audiobook. Not a Kindle. An actual, physical book with pages you can turn and a spine that’ll look good on your shelf after you’re done being completely mindfucked by whatever’s inside…

    I’m talking specifically about The Fog by James Herbert.

    Also NO…

    …not the movies.

    John Carpenter’s 1980 version was… fine, I guess, if you enjoy watching people stumble around in what looks like someone’s vape clouds while dramatic music plays.

    And don’t get me started on the 2005 remake, which somehow managed to take a perfectly good concept and turn it into a CGI nightmare that made the original look like Citizen Kane.

    The book though? Chef’s kiss.

    Herbert knew how to write horror that gets under your skin and stays there.

    The Fog isn’t just some mysterious weather phenomenon that just so happened to be.

    It was a living, breathing nightmare that drives people to acts of violence so brutal and random that you’ll find yourself double checking your door locks.

    This is the kind of book that’ll make you cancel your Sunday plans because you physically cannot put it down. You’ll start reading after coffee and suddenly it’s dark outside and you haven’t moved from your chair and you’re questioning whether that sound outside is just the wind or something much worse.

    Sundays were made for this kind of reading. Not the productive, self-improvement, optimise-your-life bullshit that clogs your weekdays.

    I’m talking about reading for the pure, unadulterated pleasure of having your mind completely hijacked by someone else’s imagination.

    When was the last time you disappeared into a story so completely that the real world ceased to exist?

    When did you last feel that particular brand of exhaustion that comes from being emotionally wrung out by fictional characters?

    Your phone can’t give you that. Social media can’t give you that. Netflix definitely can’t give you that…

    But a good book can transport you somewhere else entirely. It can make you forget about your problems, your deadlines, your crushing sense of existential dread about the state of the world.

    I mean if you look at the world right now. It’s a steaming hot dumpster fire of pure turd.

    The Fog will do exactly that. Herbert had this gift for making ordinary English towns feel like the most dangerous places on earth. He understood that the best horror comes from taking normal people in normal situations and introducing one element that turns everything upside down.

    Plus, there’s something deeply satisfying about reading physical horror fiction. The weight of the book in your hands, the ability to flip back and reread a particularly brutal passage, the satisfaction of watching your bookmark move through the pages as you get closer to whatever nightmare Herbert has waiting for you at the end.

    So here’s your mission for today…

    Find a copy of The Fog. Turn off your phone. Make some coffee or tea or whatever keeps you functional. Find a comfortable chair with good light.

    And then let James Herbert ruin your peaceful Sunday in the most delicious way possible.

    Your brain will thank you for the break from all of this always being on. Your imagination will thank you for the workout. And your future self will thank you for remembering what it feels like to be completely absorbed by a story again.

    Trust me on this one. The fog is coming, and you want to be ready for it.

    This is the 3rd time I’ve read The Fog and I was pretty stoked to have been able to pick up a 50th anniversary edition at the local Asda while grabbing a coffee.

    And if you absolutely must get the kindle version. Well it’s free on kindle unlimited right now.

    Stephen Walker.

    P.S. After you finish The Fog, Herbert wrote a whole bunch of other books that’ll mess with your head in equally satisfying ways. Consider this your gateway drug into proper British horror fiction. You’re welcome.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The madness of saying the same thing 47 different ways

    Sometimes I feel like I’m losing my fucking mind writing these emails.

    Not because the ideas are bad.

    I still believe everything I’m telling you. But because I’ve written about resistance seventeen times. I’ve explained the importance of daily practice in twelve different ways. I’ve dissected creative fear from every possible angle.

    And I know I’ll write about all of it again next week.

    Good ideas need repetition to sink in. Your brain doesn’t absorb life changing concepts on the first pass. It needs to hear them multiple times, in different contexts, with different examples, before something finally clicks.

    I got off the phone today with my editor. It was only a short call but it’s the same message and concept splayed out in a different way.

    Yes I get it, but holy hell, for the creator? This repetition feels insane.

    I’m sitting here crafting another email about showing up consistently, and part of my brain is screaming, “You’ve already said this a trillion times, Move o… Find something new ffs.”

    The boredom is real. The urge to chase shiny new topics instead of drilling down on fundamentals is overwhelming.

    I’m even re-reading this tome of knowledge for probably the tenth time…

    This is the hardest part of being creative that nobody talks about.

    Getting past your own boredom with your message to serve the people who need to hear it.

    While I’m over here feeling like a broken record, someone is reading about creative resistance for the first time. Someone else heard it before but wasn’t ready to act on it then. Another person needs to hear it exactly today, in exactly these words, to finally push through whatever’s been stopping them.

    Such is the wheel of life or whatever. A lot of repetitions.

    Plus I don’t think anyone ever consumes content chronologically. I don’t think I’d want to make things with that level of order. My brain just doesn’t work that way.

    So I’ll keep writing about the same core truths in new ways. I’ll keep feeling mildly insane about it.

    But it has to be said a few more times I reckon.

    I trust my message/s…

    Even if I want to lock myself in an insane asylum (sometimes)

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • You’re still here (and why that means more than you know)

    You’re still reading my words.

    We all know attention spans have been chopped up and fed to those robot overlords like some sort of sacrifice.

    Yet you’re still here reading my sentences that take longer than seven seconds to process.

    Engaging with ideas that can’t be compressed into a TikTok or summarised in a tweet thread.

    That’s… honestly kind of fucking miraculous.

    I mean nowadays. Your phone is buzzing with seventeen different notifications. Your inbox is screaming for attention. Netflix has new episodes of that show you’re binge watching. Instagram is serving up an endless scroll of carefully curated lives that make yours feel inadequate by comparison.

    And yet you’re here, letting my thoughts about marketing psychology and social media shenanigans rent space in your brain.

    I don’t take that lightly.

    You’ll hear Gary V bang on about us still living the attention economy. Yes yes, we know…

    Attention is the most valuable currency you possess. It’s finite. It’s precious. It’s constantly under assault by every platform, every brand, every content creator desperately trying to monetise your eyeballs.

    Everyone wants a piece of your mental real estate. Everyone’s competing for those neurons. Everyone’s optimising for engagement, for clicks, for that dopamine hit that keeps you coming back like a lab rat pressing a lever for cocaine pellets.

    But you chose to stick around here instead.

    Through my rants about why most marketing is psychological manipulation dressed up as helpfulness.

    Through my breakdowns of how social media platforms are designed to make you feel inadequate while harvesting your data.

    Through my probably-too-honest thoughts about sales tactics that work because they exploit human psychology in ways that make me feel slightly dirty for understanding them.

    You’ve weathered my tangents about…

    Why most “growth hacking” is just old school manipulation with a tech makeover.

    How the attention economy is literally rewiring our brains for anxiety and distraction.

    Why authenticity has become a marketing buzzword that lost all meaning.

    The dark psychology behind social proof and FOMO tactics.

    How we’re all complicit in creating the digital shitshow we complain about.

    And somehow, you’re still here.

    Maybe it’s because you recognise that understanding these systems is the first step toward not being completely controlled by them. Maybe you appreciate having someone explain why your social media feeds make you feel like shit without telling you to just “practice gratitude” or “be more positive.”

    Maybe you’re tired of surface level marketing advice that treats you like a walking wallet instead of a complex human being with actual thoughts and feelings.

    (Imagine having actual thoughts and feelings in 2025? lol…)

    Or maybe you just enjoy watching someone dissect the machinery of modern persuasion like a psychological autopsy, revealing all the ugly gears and levers hidden beneath the pretty user interface.

    Whatever the reason.

    Thank you.

    This isn’t easy stuff to think about. It’s simpler to just consume content without questioning why it makes you feel certain ways. It’s more comfortable to use social media without understanding how the algorithm decides what you see. It’s easier to buy things without recognising the psychological triggers being pulled.

    But you’re here anyway.

    I’m grateful you’re willing to think about this stuff with me, even when it gets weird or uncomfortable or darker than a Tuesday night Netflix binge. I’m grateful you see value in understanding how the game is played, even if or especially if, you don’t always like the rules.

    Thank you for sticking around. Thank you for reading. Thank you for caring enough about your own psychological sovereignty to understand how these systems work.

    That’s not something I take for granted.

    Now here’s some more good vibes going into the night…

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Everything happens for a reason

    You know that phrase, right?

    Sure. Absolutely. I’m totally on board with that universe wisdom type shit.

    …except for the part where the reason is apparently that the universe has the sense of humour of a drunk toddler with a YouTube channel and access to your credit card.

    Let me paint you a picture here.

    You’re running late for work.

    (because of course you are, the alarm clock decided it wasn’t gonna be doing any alarming at all…)

    You spill coffee on your last clean shirt. The shirt that makes you look like you have your life together instead of like a feral raccoon.

    But wait! There’s more. (RIP Billy Mays)

    Your car. That beautiful, reliable piece of German engineering that you definitely can’t afford, decides today is the perfect day to make a sound like a dying whale.

    Everything happens for a reason, you think, as you stand there in your coffee stained shirt, listening to your car’s death rattle, watching the bus you needed pull away from the stop like it’s personally offended by your existence.

    And what’s the reason?

    The universe is that friend who sets you up on blind dates. You know the one. They swear this person is “perfect for you” and then introduce you to someone whose primary hobby is collecting vintage dental equipment and whose idea of stimulating conversation is a forty minute monologue about the superiority of manual toothbrushes.

    The universe looked at your Monday morning and thought, “You know what would be hilarious? If I made this person question every life choice they’ve ever made before they’ve even had their second cup of coffee.”

    Because that’s the thing about reasons.

    They’re like that relative who shows up at a Christmas reunion, eats all your food, criticises your life choices, and then leaves you with the dishes. Technically they served a purpose (reminding you why you moved a whole country away), but you’re still standing there wondering what fresh hell just descended upon your kitchen.

    Maybe the reason you’re stuck in traffic behind someone who apparently learned to drive by watching The Fast and the Furious through a kaleidoscope is so you’ll be exactly seven minutes late to that meeting where your boss announces layoffs.

    Maybe the reason your phone died right before that important call is because the universe knew you were about to agree to help your ex move their furniture (again), and somewhere in the space energy star filled filing system, there’s a sticky note that says “Save this dumbass from themselves.”

    Or maybe…

    And hear me out here.

    Maybe the reason is that we’re all just lab rats in some interdimensional graduate student’s thesis project titled “How Much Weird Shit Can Humans Handle Before They Start Talking to Their Houseplants?”

    It definitely does give me some Men In Black vibes occasionally when I get all think-y about it.

    I’ve made peace with it. Sort of. In the same way you make peace with the fact that your body makes weird noises after thirty and that you now get genuinely excited about finding a good deal on toilet paper.

    Because if everything happens for a reason, then maybe the reason for all this beautiful, chaotic, absolutely batshit insanity is simple…

    Life is fucking hilarious when you’re not the punchline.

    “Well played, universe. Well fucking played.”

    Then you laugh. Because what else are you gonna do? Cry? Please. Save that for when you realise you’ve been wearing your shirt inside out this whole time.

    Everything happens for a reason.

    Yeah. And that reason is apparently that someone up there has a sense of humour, a twisted imagination, and access to the control panel of your life.

    The real question isn’t “why me?”

    It’s “what’s the punchline?”

    Stephen Walker.

    P.S. Fill your eyeballs with today’s The Good Vibes Document over here…

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • The conversation that’ll save your relationship

    or burn it to the ground, both outcomes beat slow death.

    So you’ve got words stuck in your throat like broken glass.

    The conversation you’re not having.

    The one that makes your stomach do that thing. You know the thing… where it feels like you swallowed a nest of angry wasps and they’re all trying to escape through your oesophagus at once.

    Maybe it’s telling your partner they handle money like a drunk teenager with their first credit card.

    Maybe it’s explaining to your best friend that their constant negativity is turning them into a human black hole of joy sucking despair.

    Maybe it’s having the “what the fuck are we doing here” talk with someone you’ve been pseudo dating for eight months while both of you pretend casual sex doesn’t come with emotional baggage.

    Whatever it is…

    You’re avoiding it because you know it might detonate everything.

    Not having the conversation is already detonating everything. Just slower. Like cancer instead of a car crash.

    And honestly? The car crash might be more merciful.

    Every day you swallow those words, they rot inside you. Resentment builds like mould in a basement. Distance grows. The relationship becomes this performance art piece where both of you are actors who forgot their lines but keep pretending they know what they’re doing.

    You think you’re protecting the relationship by keeping the peace.

    You’re actually suffocating it with a pillow made of politeness and conflict avoidance.

    Real relationships. The kind worth having, survive on truth, not comfort. They thrive because both people know where they fucking stand, not because they’re playing an elaborate game of emotional Twister while blindfolded.

    When you consistently dodge difficult conversations, you’re not preserving the relationship. You’re preserving the ghost of a relationship. The hollow shell. The pretty corpse everyone’s too polite to bury.

    Look, the fear makes sense. These conversations can absolutely torch everything you’ve built.

    Sometimes they reveal incompatibilities that can’t be MacGyvered back together with good intentions and couples therapy. Sometimes they expose deal breakers that end things faster than you can say “it’s not you, it’s me” (which, by the way, is always bullshit…it’s totally you)

    Sometimes they create temporary chaos that feels worse than the original problem.

    But here’s what your avoidance loving brain isn’t telling you and it’s pretty damn big:

    Relationships that can’t survive honest conversation aren’t worth preserving anyway.

    If your relationship depends on both people pretending everything’s fine while the house burns down around you, you don’t have a relationship.

    It’s more a mutual delusion society. If someone will ghost you for expressing legitimate needs and concerns, they were never truly invested in you anyway.

    They were invested in the convenient version of you. The one that doesn’t have pesky things like feelings and boundaries.

    I mean eeeew gross. Feelings and boundaries in this economy?

    Anyways…

    The difficult conversations are stress tests. They reveal who you’re really dealing with when the pretty mask slips off.

    Some people will listen without immediately going into defence mode. They’ll acknowledge your perspective even when it’s uncomfortable. They’ll work with you to find solutions instead of just shooting down problems. Hell, they’ll even appreciate your honesty even when it stings.

    But if you’ve been paying attention to what’s been going on in social media land the last few days with all of the horrible shit happening.

    Others will in general, turn every concern into an attack on their character. Make you feel guilty for having basic human needs. Gaslight you into thinking you’re being “too sensitive” or “dramatic” (Especially if you hold views and opinions that don’t align with theirs) and they’ll shut down communication entirely because feelings are scary.

    Both responses give you invaluable data about whether this relationship can evolve or whether it’s already flatlined.

    This all filters down to your real life relationships, work and business and you name it.

    The right people will respect you for being direct instead of passive aggressive. They’ll see difficult conversations as opportunities to understand you better, to strengthen the bond, to build something real instead of something pretty.

    The wrong people will punish you for bringing up problems. They’ll weaponise your vulnerability. They’ll make you regret being honest.

    And that tells you everything you need to know about their character and the relationship’s future potential.

    Either way, you win. Either you get a stronger, more authentic connection, or you get clarity about why this thing isn’t working. Both outcomes beat the slow death of unaddressed issues eating your relationship from the inside out like emotional termites.

    But don’t forget. How you approach these conversations matters.

    Don’t ambush people with grievances like you’re a prosecuting attorney cross examining a hostile witness. Don’t make it about character assassination or ultimatums. Focus on specific behaviours and their impact. Use “I” statements instead of “you always” accusations that make people’s defences shoot up faster than Iron Dome.

    Come from curiosity, not judgment. Approach it like you’re both trying to solve a puzzle together, not like you’re declaring war.

    Most importantly: Actually have the fucking conversation.

    Choose a time when you’re both calm and focused (not during a Netflix binge or right before someone has to leave for work)

    Start with something like: “There’s something important I’d like to talk about. When would be a good time for that conversation?”

    Yes, it might be awkward. Yes, it might create temporary tension. Yes, it might change everything between you.

    That’s the point.

    Relationships that grow are the ones where both people are willing to be uncomfortable in service of being authentic. The conversations you’re avoiding are usually the ones that either forge stronger connections or reveal why the current connection needs to end.

    Both outcomes are infinitely better than the emotional purgatory of avoiding reality while everything slowly rots.

    Have the conversation. Deal with the consequences. Build relationships that can handle truth.

    Your future self and your cortisol levels will thank you.

    And for now I’m going to get off of my soap box.

    I’ve had to have a few of these conversations over the last week and thought this little brain dump might be useful for anyone who might be stuck on the side of not wanting to have a difficult conversation.

    On that note as well.

    I made a day 2 of Good Vibes Document you can have a nice little scroll by clicking this obnoxiously long link…

    I’ve also found if you have the google docs app on your phone the scroll experience is so much better.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Building an antidote to internet poison.

    The internet feels like a dumpster fire that someone keeps pouring gasoline on.

    Every platform is optimised for outrage. Every algorithm rewards anger. Every comment section turns into a battlefield where nuance goes to die.

    Your feed is probably 90% people screaming about things that make your cortisol levels spike before you’ve even finished your morning coffee.

    (I know I felt that way this morning when I dared to peak at my phone)

    We all know this isn’t by accident. Rage drives engagement. Fear keeps you scrolling. Controversy generates clicks. The platforms have figured out that your lizard brain can’t resist a good fight, even when that fight is slowly poisoning your ability to think clearly.

    So I’m building an antidote.

    A living document of good vibes. Literature quotes that remind you why language matters. Ideas that make you think instead of react. Aesthetics that feed your soul instead of depleting it. Creative work that proves humans are capable of making beautiful things instead of just tearing each other apart.

    You know? Art stuff that makes us feel alive and a part of something.

    Call it digital detox. Call it curated sanity. Call it whatever you want. But your brain needs this more than you realise. (Well mine does, so why not share it with you too, huh?)

    On top of that here’s what constant exposure to negativity does to your thinking…

    It rewires your neural pathways to expect the worst. It trains your attention to scan for threats. It makes cynicism feel like wisdom and optimism feel naive.

    You start seeing problems everywhere and solutions nowhere. You begin to believe that everything is broken and nothing can be fixed. You lose the ability to appreciate small beautiful moments because you’re too busy bracing for the next catastrophe.

    I want to feel better and think better too.

    When you regularly consume well crafted writing, your own writing improves. When you expose yourself to thoughtful ideas, your own thinking becomes more nuanced. When you surround yourself with creativity, you become more creative.

    Environment shapes cognition. If your information diet consists entirely of hot takes and outrage bait, your mind becomes a hot take generator. If you feed it beauty, complexity, and genuine insight, it starts producing those qualities in return.

    This is why I need your help building this thing.

    I’m looking for anything that makes you stop and think “huh, that’s interesting” instead of “what the hell is wrong with people.” Literature quotes that hit different. Creative projects that remind you humans can make gorgeous things. Ideas that challenge assumptions without attacking character.

    If you come across something that feels like intellectual vitamins instead of digital junk food, send it my way. Reply to any email with “Good vibes” in the subject line and include a link or screenshot.

    If you’ve created something that fits.

    Writing, art, music, photography, whatever, include that too.

    Think of it as a museum for functional beauty. A library of things worth your attention. A bookmark collection for your future self when you need reminding that not everything online is designed to make you angry.

    The world doesn’t need more rage. It needs more thoughtfulness. More nuance. More evidence that humans are capable of creating instead of just consuming and complaining.

    I don’t want to be part of the anger merchants forcing bullshit into our eye holes.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • A manifesto for a burning world

    The world’s on fire. Again. Still. Forever, it seems like, and you’re sitting there scrolling through the ninth circle of social media hell wondering if maybe, just maybe, you should delete everything and go live in a cave somewhere. I get it. Christ, do I get it.

    I spent most of the day offline and then come back to see a school shooting and a political figure shot and killed.

    Like what the fuck is wrong with people?

    I mean is it so hard to be a good human?

    Come on. Being a good fucking human isn’t some Herculean task that requires a cape and superpowers. It’s not about grand gestures or viral moments or getting your name in digital lights sprawled across an area where thousands of people walk through every day.

    It’s about the small shit. The daily grind of decency.

    You know what being a good human looks like?

    Not being a dick to the barista who’s clearly having the worst day of their life.

    Letting people exist without commentary on their appearance, their choices, their goddamn right to breathe air.

    Actually listening when someone talks instead of just waiting for your turn to perform.

    The trolls are out there spewing hate like it’s going out of style. They’re scared little creatures hiding behind screens, mistaking cruelty for strength. And yeah, they’re loud. Louder than they deserve to be. But here’s what they don’t want you to know…

    You outnumber them.

    Every time you choose kindness over cruelty it’s like a tiny little act of rebellion. You’re saying “fuck you” to the machine that profits from our anger, our division, our despair.

    Those people chanting encouragement for evil? They’re lost. Genuinely, deeply lost. And while that doesn’t excuse their actions (it absolutely fucking doesn’t), it should remind you that hatred like that comes from a place of profound emptiness. They’re trying to fill a void with other people’s pain, and that’s… that’s just sad, man.

    You don’t have to save them. That’s not your job.

    Your job is simpler and harder…

    Be authentically, unapologetically, courageously yourself. Be kind without being a doormat. Be fierce without being cruel. Be angry at injustice without becoming consumed by rage.

    Stand up for people who can’t stand up for themselves. Call out bullshit when you see it. Vote. Volunteer. Donate. Share resources. Amplify voices that need amplifying.

    But also and this is crucial…

    Take care of your own mental health. You can’t pour from an empty cup, and you can’t fight fascism if you’re having a nervous breakdown.

    So be a good fucking human. Not because the world deserves it (though it does), but because you deserve to live in a world where good humans exist.

    Be the person you needed when you were struggling. Be the light in someone else’s darkness. Be the reason someone doesn’t give up today.

    The fire’s real. The hate’s real. The fear’s real.

    But so are you. And you’re stronger than you think.

    Now get out there and be magnificent.

    R.I.P. to the poor souls lost the last few days. May the ones left behind to pick up the pieces find strength.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • For the Boys

    [A love letter to myself]

    Listen up, brother.

    We need to talk. You and me. Man to man. Human to human. Whatever the fuck to whatever the fuck.

    Society’s been playing three card Monte with our emotions for decades, and guess what?

    The house always wins.

    Always. Has. Always. Will.

    You know the script…

    “Be strong.”
    “Man up.”
    “Boys don’t cry.”
    “Grow a pair.”

    Then the same motherfuckers turn around and say…

    “Why don’t men talk about their feelings?”
    “Toxic masculinity is killing you.”
    “You need to open up.”
    “Be vulnerable.”

    And you do. You actually do. You crack open that chest cavity like a lobster at a fancy restaurant, steam rising from your exposed soft parts, and what happens?

    Bang

    Those same feelings get weaponised faster than you can say “emotional intelligence”

    That argument three months later? “Remember when you cried about your dad?”

    That promotion you didn’t get? “Maybe you’re too emotional for leadership.”

    That relationship that went sideways? “You’re too needy.”

    The game is rigged, friend. The house knows all the cards because the house printed the fucking deck.

    But here’s where it gets interesting.

    Where the real work begins.

    You don’t need to play their game.

    See, being a man.

    A real man , not the cardboard cut out they’re selling you means understanding this fundamental truths…

    You can be the rock without being made of stone. You can be the shelter without closing all the windows.

    Forget the pills. Red, blue, black, purple, rainbow fucking sparkle lemonade they’re all just different flavours of the same poisoned Kool Aid.

    They want you picking sides in a war where both armies are shooting at you.

    You see another brother struggling? You don’t need to crack him open like a therapy piñata. You don’t need to force feelings out of him like you’re performing some form of emotional CPR.

    You just… be there.

    Stand next to him. Solid. Present. Available.

    Maybe you’re working on a car together. Maybe you’re playing some game. Maybe you’re just sitting on a porch drinking beer and watching the world burn in that special way it burns these days.

    There’s a lot of burning going on anyways…

    And if he opens up? If he decides to trust you with whatever demons are eating him from the inside out?

    You shut your mouth and you listen. You hold that space like you’re protecting the last clean water source in the wasteland. Because that’s what trust is in this world?

    It’s scarce, precious, and easily contaminated. You see it all the time on the interwebs.

    You don’t judge. You don’t fix. You don’t turn it into a TED talk about healing or chakras or star signs or any of that bullshit.

    You just… witness. You bear witness to another human being’s pain without trying to own it, solve it, or compare it to your own.

    That’s the job. That’s the real fucking job.

    Not being invulnerable, being unbreakable. There’s a difference. Invulnerable means nothing gets in. Unbreakable means you can take the hits and keep standing.

    We’re building something here. Not for us. hell, we’re already halfway cooked by this toxic soup we’ve been swimming in.

    But for the kids coming up. For the boys who are watching us right now, learning what it means to be a man by how we handle our shit.

    They need to see us strong AND struggling.
    They need to see us fierce AND afraid.
    They need to see us leading AND learning.

    Because the old model? The strong-silent-suffer-in-silence-until-you-explode model? That shit’s killing us. Literally. Look at the statistics. Look at the suicide rates. Look at the addiction numbers. Look at the violence we do to ourselves and others because we’ve got nowhere else to put all this pressure.

    But the new model they’re pushing? The “just be vulnerable and everything will be fine” fairytale? That’s not working either. Vulnerability without safety is just exposure and exposure in a hostile environment is how you die.

    So we build something different. Something real.

    We look out for each other without making it weird. We create spaces where men can just BE without having to perform masculinity OR perform vulnerability. We stop treating emotions like they’re either poison or medicine and start treating them like what they are…

    Information. Data.

    Signals from the meat computer that something needs attention.

    You want to lead the next generation?

    Start here…

    Be the man who makes it safe for other men to be human.

    Not safe to fall apart. Safe to be whole. All of it. The rage and the tenderness. The strength and the fear. The competence and the confusion.

    Because at the end of the day, after all the shouting matches about what men should or shouldn’t be, after all the think pieces and hot takes and fucking Twitter threads and LinkedIn fuckery, we still have to wake up tomorrow and BE…

    Be fathers. Be brothers. Be friends. Be workers. Be leaders. Be humans.

    And we can’t do that if we’re spending all our energy performing for an audience that can’t even agree on what play we’re supposed to be in.

    So fuck the script. Fuck the pills. Fuck the endless debate about who’s more oppressed or who has it harder or who needs to change first.

    Just be a good human to other humans. Start with the ones who look like you, sure, because that’s where you have the most influence, the most understanding, the most ability to create change. But don’t stop there.

    This is how we fix this shit. Not with grand gestures or political movements or therapy speak infiltrating every conversation.

    One man at a time. One moment at a time. One “I got you, brother” at a time.

    That’s the job. That’s the calling. That’s what it means to be a man in this particular clusterfuck of a timeline we’re crawling through at the moment.

    ou don’t have to save everyone. You don’t have to fix everything. You don’t even have to fix yourself.

    You just have to show up. Be present. Be real. Be unbreakable in your commitment to giving a shit about other people while also protecting your own capacity to keep showing up.

    Because the boys are watching. The next generation is taking notes. And what they need to see is not perfect men or sensitive men or strong men or woke men or based men or any other brand of men.

    They need to see WHOLE men. Complicated, contradictory, trying-their-best, failing-and-getting-back-up men.

    That’s you. That’s me. That’s all of us, if we can get out of our own way long enough to remember that we’re all just trying to make it through.

    So yeah. For the boys. But really, for all of us.

    Because we all deserve better than what we’ve been sold.

    We all deserve the chance to be human.

    Even, especially, the ones who’ve been told that being human is the one thing they’re not allowed to be.

    Stay unbreakable, brother.

    Stephen Walker.

    P.S. If this hit you somewhere deep, somewhere you don’t usually let things hit? Good. Sit with that. You don’t have to do anything with it. Just know that feeling something doesn’t make you weak. It makes you alive. And alive is all we’ve got.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • It starts with one

    That’s right.

    One decision.

    The decision that moves the needle forward in whatever it is you’re pursuing.

    I was asked last year what it mean to me, when it came to being an artist. Now that can be a complex answer in itself. Except for me now, it’s about being able to do the type of work I love, while sharing and inspiring others to also do the same things in their lives.

    You might read my emails purely for entertainment or to know that there’s someone in your corner on the days you don’t feel like existing.

    Or you might read my emails in hopes of following along in your own creative pursuits to do the same.

    Being able to make a bit of $ while doing art, or even turning it in to your full time gig has always been dream for a lot of us.

    So I’ll let you in on the little secret they keep holding from you and it’s not really a secret, but you’ll be like “duh, why the hell didn’t I think of that in the first place???”

    It’s starting. That super simple decision of just starting.

    It only takes one of those moments to get the ball rolling. Yes there’s a lot of little mechanical things (That are learnable) that goes in to building a super simple system to generate a few $, but the first decision is just about doing.

    You can do it. Don’t let anyone tell you you can’t.

    Writing, selling prints or Mongolian throat singing…

    Create some work. Share the work and get people in to your world. It’s that easy. When they’re in your world give them the opportunity to buy something from you.

    Prime example is fellow artist and good dude Stephen Holder Art

    Now what Stephen does is what he’s learnt from another buddy of mine, which in essence is just pure old direct response marketing.

    Give people the opportunity to buy something at a very low cost, to get them in to his world (aka email list) in this case. Just super cool micro prints for $5 which covers the postage.

    He also gives them the chance to upscale and get bigger prints framed or not. Either way, you’ve paid a few bucks to get some really cool stuff. If you bought the upsells even better for him and for you.

    Now that you’re on his list. He will do what I do and that is mail the list as often as he can with his day to day goings on. Then also give people the option to buy original work or massive scale pieces. Which in turn when they do, they become collectors of his work.

    This is all fairly simple to do, but it all starts with the decision of just starting and figuring it out as you go.

    TL;DR version:

    Decide to start today

    Make some content and pick a platform or two to go all in on

    Get people on to your list

    Give them the opportunity to buy

    When they buy, give them something else to buy

    Be a good human

    Share stuff to your list about you and the things you enjoy

    Rinse and repeat…

    You can do it.

    Start today.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • What fallout’s vault-tec taught me about the darkest copywriting truth

    Been binge watching the Fallout series and there’s this scene that made me pause mid bite of my sandwich.

    I mean it was a damn good sandwich and I rarely stop when I get going…

    Ella Purnell’s character Lucy.

    This impossibly optimistic vault dweller…

    …emerges from her underground paradise into the wasteland above. She’s been raised on corporate propaganda about how Vault-Tec saved humanity, how they’re the good guys, how everything they did was for the greater good.

    Then she discovers the truth.

    Vault-Tec didn’t just profit from the nuclear apocalypse (I mean of course they did lol – the videogame was pretty epic tbh)

    They clearly helped cause it. They sold people safety while engineering the very disaster they claimed to protect against.

    This is direct response copywriting in its purest, most terrifying form.

    Think about it. Vault-Tec identified a deep human fear (nuclear annihilation), positioned themselves as the solution (underground safety), created scarcity (limited vault spaces), and drove people to take immediate action (buy now or die horribly)

    Direct response 101.

    Classic direct response framework. Problem, agitation, solution, urgency.

    Except they were literally creating the problem they were selling the solution to.

    Now before you think I’m about to launch into some ethical copywriting sermon.

    I’m not.

    I’m not gonna do the dance between good versus evil. I mean we’re adults. I’m sure we can think about this logically.

    This is about understanding the raw psychological power of what we do.

    Every piece of effective copy manipulates emotion to drive action.

    The question isn’t whether you’re influencing people. Clearly you are to a degree.

    The question is whether you’re using that influence to genuinely help them or just to help yourself.

    Vault-Tec’s copywriters were probably the best in the business. They convinced people to abandon everything they knew for the promise of safety. They made underground bunkers seem desirable. They turned fear into profit with surgical precision.

    They understood something most marketers miss.

    People don’t buy products. They buy feelings. Safety, status, hope, relief, excitement, belonging…

    You might think the vault dwellers were buying real estate. Except they were buying peace of mind.

    The promise that someone smarter than them had thought through all the scary possibilities and created a solution.

    Sound familiar?

    Every successful product launch, every high converting sales page, every email that drives action is tapping into the same psychological triggers Vault-Tec used. We identify pain points, amplify the consequences of inaction, then present our solution as the obvious path to relief.

    Pretty boring if you look at it from this point of view, but we’re humans and this is how we operate on a biologically and fundamental level.

    If you’re selling weight loss programs that don’t work, you’re Vault-Tec. If you’re selling business courses filled with outdated tactics, you’re Vault-Tec. If you’re promising results you can’t deliver just to make the sale, you’re fucking Vault-Tec.

    Then you’re just using powerful tools for good instead of evil.

    The techniques work either way. The psychology is the same whether you’re saving people or screwing them. The only difference is your intention and your delivery.

    Lucy’s vault kept her safe for 200 years. The problem wasn’t the marketing. It was that Vault-Tec had ulterior motives they never disclosed.

    Your copy can be just as persuasive without hiding the true agenda.

    If you look around the online space right now from any of the creative industries you might be in. AI is being hyped and oversold and told it’s gonna take our jerrrbs.

    It’s not.

    Don’t let Vault-Tec mess with your head.

    If you got good stuff. Write well. Give people the information they need and give them the opportunity to buy.

    It really is that simple.

    Fallout is streaming on amazon prime right now but go check out the IMDB page if you reckon that’s something you can get behind. I know I’m gonna finish off the last few episodes tomorrow cause it’s my birthday and I’m getting caked and coffee and doing nothing but being a lazy couch potato or whatever.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Cake day

    ‘Tis my Birthday.

    I’ve survived another year.

    As I’ve gotten older I just have a grateful appreciation to still be here on this earth.

    Today has been a day of laziness.

    I waited for a few books to arrive. A nice meal to be had.

    And a little later I’ll be watching The Thursday Murder Club

    Maybe I’ll do a list of things equal to the number of years I’ve been alive, which tie into what people would consider life lessons…

    But for now though. I’m off.

    And everyone who has wished my a happy birthday. I appreciate you. You’re amazing.

    Stephen Walker.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

  • Breaking my macbook made me write better

    Sometimes the best productivity hacks come from pure accident and desperation.

    Just over 12 months ago, I did something spectacularly stupid.

    Closed my MacBook lid down on the charger cable. You know that satisfying click when the laptop shuts? Yeah, that turned into an expensive crunch as the screen cracked like a spider web.

    Fuck.

    So there I am, staring at my dead MacBook, knowing I need to keep writing but refusing to drop another two grand on a replacement.

    I grab this shitty Samsung laptop from Amazon.

    You just know it’s gonna be ass but hey. I’ll wait for the new M chips to land before grabbing a new MacBook.

    I decide this piece of plastic garbage is going to have one job and one job only: writing. No social media. No YouTube. No seventeen browser tabs full of “research” that’s really just procrastination in disguise.

    Then I do something that sounds completely insane.

    I set the entire display to black and white.

    No colours. No visual candy. No bright red notification badges screaming for attention.

    Just words on a monochrome screen.

    And holy shit, my writing productivity exploded.

    Could be placebo.

    Could be the fact that this laptop runs so slow that opening Chrome would probably cause it to have its own existential crisis.

    Could be that black and white makes everything look serious and focused.

    Don’t know. Don’t care.

    What I know is that when your screen looks like a typewriter from 1952.

    You stop getting distracted by shiny objects and start focusing on the only thing that matters.

    Which believe it or not, as a writer means putting words on the page or a really shitty quality screen.

    Just text. Black text on white background. Like writing was meant to be.

    Your brain stops looking for visual entertainment and starts looking for intellectual engagement.

    The quality of my copy has gone up because I’m not constantly context switching between writing and whatever dopamine hit is waiting in the next tab.

    Try it. Set your laptop or phone to grayscale mode for a week. Watch how much less appealing everything becomes when it’s not designed to hijack your attention with colours that trigger your primitive lizard brain.

    You might write better. You might focus longer. You might actually finish the thing you started instead of getting lost in a Wikipedia rabbit hole about 18th century farming techniques or underwater basket weaving.

    Or you might think I’m completely full of shit.

    Either way, let me know how it goes.

    Stephen Walker.

    P.S. If you curious about how horrible the writing horse is. This is it right here.

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    Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom