The land of literally
We’re accelerating toward a culture where people take everything on the internet literally and it’s fucking terrifying. I’m not talking about your aunt who believes every Facebook post about how
The power of slow
Everyone’s sprinting. Hustle culture. Move fast and break things. Ship it yesterday. Grind until you collapse. Speed speed speed. That shit is exhausting. And you know what all of this
Let’s get dumb
Part of my plan to take over the world this year involves going full caveman with my phone situation. I’m talking dumb phones, baby. The shitty little Nokia bricks that
Alabama Prostitute
There’s this scene in True Romance. Alabama. Bubblegum popping, Elvis worshipping, sweet as American pie Alabama… Sitting her ass down across from a mobster who’s about to turn her face
Redditor Fisticuffs
My homeboy Mike from Peaceful Profits, aka the only non-ai infected ghostwriting and training place left on the web (Probably) dropped this absolute banger of an email and so in
Seek quality.
With all of the AI fuckery being forced into our faces over the last few years. Trust from a consumer point of view is waaaay down. I mean down down.
Screw the news cycle, build something instead.
Hell yeah… New year. Same doomscroll impulse sneaking up and trying to drag you under… I get it. You open your phone and it’s immediate chaos again. I mean we’re
Pt 2. Psycho-mythology of the cult
I think my brain must’ve collapsed cause I couldn’t even math properly yesterday. Although I did get some interesting responses to the previous email and it looks like you enjoy
Psycho-mythology of the cult…
Who said we were gonna ease into 2026? So we’re gonna riff on everyone’s favourite topic, which is cults and their fun little practices and dogmas. In order to identify
The father of spam
Back in 1978. Gary Thuerk inadvertently created email marketing as we know it today. I mean he sent one email to 393 people and did over $13 million in sales,
Get that BHAG
That’s right. Get that Big Hairy Audacious Goal set down on paper so that it can stare you in the face every day while you make it happen. Jim Collins
We, the people. We, the humans, are going to win.
Oh boy. 2025 was a wild year. And I’m glad we’ve finally dragged it to the back of the dusty ol’ shed, put it on its knees and given it
I’m sorry Johnny
Little Johnny comes home from school excitedly to finish up for Christmas. He walks into the kitchen, pacing slowly. “Mom,” he whispers but you can hear the confusion in his
See you in 2026
A last minute decision was made to rest properly. It’s nearly Christmas and my chest and cough has come back with a full vengeance. I have a few days to
Take me back
The best movies were made without it. The best games were made without it. The best comics were made without it. The best stories were made without it. The best
How to induce mass hypnosis
By the time you’re reading this. I might be laying face down in a ditch somewhere in Manchester… That being said. It’s that time of the year where I am
Gargle on deez nuts
I felt like I was dying a few weeks ago. I had what most people would consider the man flu. Yes it is bad, was bad and is still (kinda)
How to support the writers in your life (hint: it involves murder)
You want to support the writer in your life? Great. Here’s how… Grab a stake and drive it straight through the heart of the digital vampire currently draining the life
Read MoreHow to support the writers in your life (hint: it involves murder)
Oh. The world is on fire again.
The world is on fire even more now and I’m so tired of pretending everything’s fine. It’s like we just can’t catch a break this year. Things go from bad
Mastering the attention economy
Remember when we used to mock those ridiculous Facebook posts? “If you were a bread, what bread would you be?” or “Comment your birthday month and I’ll tell you which
How to monetise disrespect
Now apparently this is true and even if not. It’s hilarious. Sometimes the universe presents you with an opportunity to be absolutely, magnificently petty. And when that moment comes, you
The cardinal marketing sin that makes you look like a clown
Let me tell you about the marketing equivalent of putting pineapple on pizza, except worse, because at least that’s consensual… It’s opting people into your email list without their explicit
Read MoreThe cardinal marketing sin that makes you look like a clown
This will get you thinking
“There are two kinds of pain in this world. The pain that hurts, the pain that alters.” One of my favourite quotes from a movie. That movie is The Equalizer
Be like Josh
I know the world feels like it’s circling the drain most days. Open social media and it’s rage bait, grifters, and people filming themselves pretending to care about things for
Why nobody reads your copy
Thought I’d hit you with a little bit of direct response shenanigans today, mainly cause my brain is mush. Ever notice how sending an email these days feels like shouting
Please reach out.
I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend
Double down on this one thing going into next year
I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who
My brain feels like applesauce
“There seems to be some perverse human characteristic that likes to make easy things difficult.” – Warren Buffett As I write this, my brain feels like applesauce. The reason:
Dig Bick Energy
There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy.
How white stuff saved my sleep deprived brain
Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it.
Living under a rock is fun
I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life?
Cry Baby Monday
It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at
Slop Evader – cause the internet has become a wasteland
If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted
Read MoreSlop Evader – cause the internet has become a wasteland
A gift for you
I never liked running black friday promos.Not because they aren’t profitable (they are).And not even because they nuke your pricing power and brand integrity.Honestly, I just hated running them because
Not the good cult…
Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a
I’m ready for the end
It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a
Before we become that stupid…
Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here
Approaching Dystopia
I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a
I’m finally unf*cking my YT channel
“Take the action and the insight follows.” – Anne Lamott For the first time in 3 years, I’m creating original content for YouTube again. I’m only three videos in,
We need more of this
If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around
The 10th circle of marketing hell…
So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems. Dante missed one when he mapped out the circles of hell. He couldn’t
It’s okay if you’re not okay.
This is a quick one today. So remember this… Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can
The disgusting little “content habit” that makes me unfollow instantly.
If you do this, you’re not a creator you deem to be. I’d just call you a rolling public hazard instead. It fees like only last night I doom scrolled
Read MoreThe disgusting little “content habit” that makes me unfollow instantly.
Remembering 1999
I had the cruelest dream. It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be. I roll out of bed, boxers half mast, hair
Get your guard up
This is the tech-y email you need to pay attention to. Fraud and identity theft is at an all time high right now. “But Stephen, I’m good. My security is
The power of disgust
And why feeling like shit can save your life. Now I know the self help sunshine brigade is going to hate this, but here’s a truth that’ll make them clutch
Profits over people
Time for one of my regular soap box rants… Yes I’m still sick, but I’m miles better. I’ve somehow magically recovered my ability to think and put words down again.
How To Beat The Money Game Forever
Hey, this just went live: How To Beat The Money Game Forever It’s a complete map for beating the financial game, so you never need to work to make
The power of nostalgia
Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether
Be aware and stay safe
I’m not much of a news fan. But the last few days have been insane. I won’t go into detail, but here in the UK it just seems to be