Oh. The world is on fire again.
The world is on fire even more now and I’m so tired of pretending everything’s fine. It’s like we just can’t catch a break this year. Things go from bad
Mastering the attention economy
Remember when we used to mock those ridiculous Facebook posts? “If you were a bread, what bread would you be?” or “Comment your birthday month and I’ll tell you which
How to monetise disrespect
Now apparently this is true and even if not. It’s hilarious. Sometimes the universe presents you with an opportunity to be absolutely, magnificently petty. And when that moment comes, you
The cardinal marketing sin that makes you look like a clown
Let me tell you about the marketing equivalent of putting pineapple on pizza, except worse, because at least that’s consensual… It’s opting people into your email list without their explicit
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This will get you thinking
“There are two kinds of pain in this world. The pain that hurts, the pain that alters.” One of my favourite quotes from a movie. That movie is The Equalizer
Be like Josh
I know the world feels like it’s circling the drain most days. Open social media and it’s rage bait, grifters, and people filming themselves pretending to care about things for
Why nobody reads your copy
Thought I’d hit you with a little bit of direct response shenanigans today, mainly cause my brain is mush. Ever notice how sending an email these days feels like shouting
Please reach out.
I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend
Double down on this one thing going into next year
I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who
My brain feels like applesauce
“There seems to be some perverse human characteristic that likes to make easy things difficult.” – Warren Buffett As I write this, my brain feels like applesauce. The reason:
Dig Bick Energy
There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy.
How white stuff saved my sleep deprived brain
Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it.
Living under a rock is fun
I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life?
Cry Baby Monday
It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at
Slop Evader – cause the internet has become a wasteland
If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted
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A gift for you
I never liked running black friday promos.Not because they aren’t profitable (they are).And not even because they nuke your pricing power and brand integrity.Honestly, I just hated running them because
Not the good cult…
Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a
I’m ready for the end
It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a
Before we become that stupid…
Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here