Little Johnny comes home from school excitedly to finish up for Christmas. He walks into the kitchen, pacing slowly. “Mom,” he whispers but you can hear the confusion in his

Read MoreI’m sorry Johnny

A last minute decision was made to rest properly. It’s nearly Christmas and my chest and cough has come back with a full vengeance. I have a few days to

Read MoreSee you in 2026

The best movies were made without it. The best games were made without it. The best comics were made without it. The best stories were made without it. The best

Read MoreTake me back

By the time you’re reading this. I might be laying face down in a ditch somewhere in Manchester… That being said. It’s that time of the year where I am

Read MoreHow to induce mass hypnosis

I felt like I was dying a few weeks ago. I had what most people would consider the man flu. Yes it is bad, was bad and is still (kinda)

Read MoreGargle on deez nuts

You want to support the writer in your life? Great. Here’s how… Grab a stake and drive it straight through the heart of the digital vampire currently draining the life

Read MoreHow to support the writers in your life (hint: it involves murder)

The world is on fire even more now and I’m so tired of pretending everything’s fine. It’s like we just can’t catch a break this year. Things go from bad

Read MoreOh. The world is on fire again.

Remember when we used to mock those ridiculous Facebook posts? “If you were a bread, what bread would you be?” or “Comment your birthday month and I’ll tell you which

Read MoreMastering the attention economy

Now apparently this is true and even if not. It’s hilarious. Sometimes the universe presents you with an opportunity to be absolutely, magnificently petty. And when that moment comes, you

Read MoreHow to monetise disrespect

Let me tell you about the marketing equivalent of putting pineapple on pizza, except worse, because at least that’s consensual… It’s opting people into your email list without their explicit

Read MoreThe cardinal marketing sin that makes you look like a clown

“There are two kinds of pain in this world. The pain that hurts, the pain that alters.” One of my favourite quotes from a movie. That movie is The Equalizer

Read MoreThis will get you thinking

I know the world feels like it’s circling the drain most days. Open social media and it’s rage bait, grifters, and people filming themselves pretending to care about things for

Read MoreBe like Josh

Thought I’d hit you with a little bit of direct response shenanigans today, mainly cause my brain is mush. Ever notice how sending an email these days feels like shouting

Read MoreWhy nobody reads your copy

I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend

Read MorePlease reach out.

I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who

Read MoreDouble down on this one thing going into next year