Author: admin

So I’m on my way to Scotland for the next few days. So these emails might be early or late. All depends on the signal…

…cause out around this neck of the woods (While travelling on the train) I’d be lucky if I get anything that remotely resembles dial up speeds from the 90s.

Anyways.

Now I’ve noticed a lot of us creative types tend to agonise and go for perfect.

The perfect time to create.

The perfect time to post.

The perfect time to do anything that’ll move the needle forward.

We want the perfect audience, the perfect clients all wrapped up in our perfect little products that we can inject into their perfect little worlds…

But what we keep forgetting that nothing is perfect and that’s why they come to us. That’s why they’re attracted to us in the first place.

Cause we’re able to share what they wish they could share or do the work that we do.

They live through us and hopefully are inspired by us to follow their dreams too.

Yet here we are. Agonising. Waiting for everything to be perfect.

I know for years I got stuck on this whole perfection trap.

And I’ll tell you what…

It’s not easy to get over it. You must push. You’ll need to ignore the perfect lives of everyone else whose always talking about it online.

(Secretly we all know that things are not perfect)

But we’ve been stuck in a world of delusion that’s been fed to us by the lies of the perfect world shown to us on the internet.

I remember following Mel Robbins when she launched her 5 second rule.

The TL;DR version of it is: If you need to do something. No matter what it is. Whether you’re sitting down to write, draw, paint or gonna rush into a wedding venue to call it off and profess your undying love the bridge/groom or both…

You have exactly 5 seconds to make the decision to do it. To start. To crack on…

You count down mentally from 5 to 1 and go.

Anything past that and the brain automatically stops you from taking action.

I’ve adopted this practice for years now and even though I sometimes slip up and get kicked in the face by the brain. 9 out of 10 times it works.

Grab her book. Give it a read and stop waiting for perfect.

Done is easy and once it’s out into the world. We can always (If we have to. Go back and make it perfect)

Stephen Walker.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

You’ll find in this little passage over here:

“It was a pleasant café, warm and clean and friendly, and I hung up my old waterproof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a café au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write. I was writing about up in Michigan and since it was a wild, cold, blowing day it was that sort of day in the story.” – Ernest Hemingway.

I’d say for decades everyone has tried to emulate Hemingway. Myself included. You see people in the marketing/copywriting world to this day, run their copy through the Hemingway editor.

(Which has sadly been bastardised even more cause they decided Hemingway needed to be A.I. integrated)

But as much as my days of trying to be the next Hemingway are behind me.

The last sentence hits one of the most important things…

“I was writing about up in Michigan and since it was a wild, cold, blowing day it was that sort of day in the story.”

Being present. Taking what’s happening to you or around you and incorporating it into the writing you’re doing there and then.

Your social media posts. Stories or even your ad copy.

This works especially well if you’re trying to talk about what prospects are going through in your ads. It takes a little digging and it’s not always going to be easy to hit them where they currently are.

If you’re writing songs or making visual art. Learn to add your day to day story snippets into your work.

If you want to get people addicted to your work, this is the easiest way to do it.

You don’t have to be incredibly detailed about it.

Stephen Walker.

P.S. Here’s a couple of examples just to give you an idea of what I mean…

Art Collection Release

” ‘Morning Rituals’ / Oil on Canvas, 36×48

Created during this winter’s first snowfall, while my hands were wrapped around a mug of chai tea. The steam inspired those ethereal wisps you see dancing across the top third of the canvas. You’ll notice the colour palette is unusually warm for a winter piece. That’s because I painted this in my sunroom, watching the cold world outside while basking in a patch of surprising January sunshine. Those who’ve followed my work know I rarely use such bold oranges, but sometimes comfort comes in unexpected places. Like many of you who’ve messaged me about your own morning rituals, this piece captures that sacred moment when the world is still quiet, and possibility hangs in the air like morning mist. Limited to 50 prints, each signed while listening to the same playlist that inspired the original work.”

(I remember having a chat with Colin Theriot. And as a fellow art nerd he always said. It’s not about the actual art. But being able to bullshit about your art is what got those art critics and professors interested in your work)

Pain Relief Product Ad Copy Example:

“It’s 6 AM. I’m writing this from my kitchen counter. Hunched over like I’ve been most mornings lately. My back is screaming. The same way yours probably is right now. The coffee maker is gurgling, but I can barely focus on the sound because of this familiar, unwelcome companion. You know the one. That constant, nagging pain that makes even reaching for your morning cup feel like a marathon. But here’s the difference between my morning and yours… Three weeks ago, I discovered [Product]. Now, I’m still at my kitchen counter at 6 AM, but I’m standing straight. The coffee maker isn’t just background noise to my pain. Now it’s just making coffee. Imagine that. Just a normal morning, being normal. Remember those?”

(These types of micro stories work well in direct response email format because you can just casually link them to the sales page of the product. You’re not really selling them anything you’re telling them a story and they’re going to investigate on their own. The product sales page will be doing all of the heavy lifting for you)

Learn to tell stories. Micro stories that include little bits of your day, or whatever it is that’s going on in your clients world into the work.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I’m prepping to vanish for a few days over the weekend, so I’m gonna leave you with another little piece you might find useful…

If you haven’t gotten where you need to be. Or you’re always seeing people overtake you.

Don’t let that stop you from outworking them. Our success happens when it happens.

Sometimes it’s faster than others. Sometimes it’s not.

But you have to be willing to work.

I mean put your nose down and do the work.

It’s all mental masturbation if you keep comparing yourself to others.

The thing you CAN control…

It’s your own work ethic. You show up. You do the work. Repeat until your fingers start to bleed.

Nobody. And I mean absolutely nobody, can stop you from outworking them. They can’t break into your house and tie you to your bed. They can’t force feed you Netflix. They can’t superglue your laptop shut.

The only person who can stop you from putting in the hours is the jackass in the mirror.

So focus on what you can control.

Your output.

Your consistency.

Your willingness to keep going when it sucks.

Everything else is just noise designed to keep you stuck in the comparison trap.

Stephen Walker.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

We’re all dopamine junkies…

We have those days where we’re slumped over our desks like a sack of wet regrets, scrolling through the endless shitstream of notifications, memes, and rage bait that’s turning our brain meat into a dumpster fire.

I get it. The endless scroll fest, the notification orgies, the perpetual ping pong match between apps that are forever digging their fingers into our cerebral cortex.

So it’s time to yank the emergency brake.

We need a little bit of a factory reset and this is one of the many ways I’ve found it works:

Kill the notifications. All of them. Yes, even that “important” Discord server about optimising your morning routine.

Throw your phone in a drawer for 24 hours (or at least pretend it’s 1999)

Read an actual book. You know, those rectangular things made of dead trees. Nothing digital. No kindle or kobo or whatever.

Go outside and touch grass (bonus points if you talk to an actual human)

The first 6 hours will feel like trying to teach calculus to a goldfish.

Your brain will scream. It’ll beg. It’ll promise to be good.

Don’t listen.

By hour 12, something magical happens…

Your thoughts start flowing like actual thoughts instead of feeling like your drowning in quick sand.

Try it. What’s the worst that could happen?

(Besides missing another viral TikTok about a cat playing piano while making sourdough bread)

I actually have been enjoying learning to make sourdough bread though…

Thibuat Meurisse has a wicked sick book on helping you get rid of all of those distractions too

And if you want a guide to beat your phone into submission and make it the slave and you the master. Hit reply and I’ll send it your way.

Stephen Walker.

P.S. If you’re reading this while simultaneously watching YouTube and checking Twitter, you’re exactly who needs this message.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

“Of all the things I’ve lost I miss my mind the most” – Ozzy Osbourne

R.I.P to an absolute legend of the music industry.

It also got me thinking about how we all got to know about his antics way back before the internet really took off.

He was imho the poster child for virality back then. There’s a lot we could learn from the Prince of Darkness himself.

I’ll probably break down a few things in a future email.

That being said.

I’m heading to Scotland over the weekend. Which means I’m going to have a whole bunch of hours on the train to write and something that crops up a lot of the time is how did I get started in this whole game.

So instead of making some course. The next best thing is just a series of emails that’ll be talking about mindset, ideation, addiction (the good kind), what to sell or skills to develop and how I treat people who happen to come into my world.

Nothing I’ll be sharing is unique or new. It’s just things I’ve learnt from trial and error and from people much smarter than me.

That’s the plan in a nutshell though.

Write some emails and just get ’em out into this here list.

Whether you use it or not. It’ll be done and MAYBE…

I’ll flesh them out and put them into a paid for video sequence or whatever.

I’m not about that A.I. life.

And I definitely won’t be forcing any of that garbage down your throat. We’re about thinking and becoming good at our chosen craft.

If you want 1 prompt pack to rule them all. A quick google search will give you what you so desire.

If you want to shock the world like our main man Ozzy did. This is the place to be.

Now excuse me while I go re-listen to some of his classics.

Stephen Walker.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

A few people have replied to my emails and asked why I don’t post my long form content and ideas on social media.

There’s a few reasons.

I use social media to find people who have a sense of humour and don’t take life too seriously.

They don’t have business or entrepreneurship as their whole personality.

They’re just good people trying to do good work. While making their mark and hanging their shingle for all to see.

So the stuff I post on social media is more for my own entertainment. I poke fun at the bullshit and rally people around a single message that I believe in.

I also have no interest in becoming a guru figure or an influencer. (Ugh I nearly got sick in my mouth writing that) yet I know that this will inevitably happen the more you post over time.

So I’m in two places about it.

Although I have been working on my outrageous community that should be finished up soon. Like I said in previous emails I’m going old school baby. Good old fashioned forums.

I want it to be for all the creative types. Writers, visual artists, musicians etc. Hell… If you sell pictures of your feet or your own brand of bathwater. You’re welcome to join too.

This next bit is stolen by my main man Dan Meredith

Life is about fun AND profits. So that’s where I want everything to be.

All of these social media platforms are incredibly loud right now. On top of that. The trends that are going on. Especially with AI… Are just plain old exhausting to witness.

I’m trying to keep things as human and fun as possible and if the by product is making some extra $. That to me is a win.

Lastly. If you’re still here reading. I appreciate you taking time out of your day to be apart of my world.

Stephen Walker.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I’ve had a lot of new people arrive here recently.

And as much as I need to re-write my automatic email that goes out when you first join and fix the thank you page…

I thought it’d be a good thing to just give you the lay of the land.

I’m your friendly neighbourhood shitposter, professional writer, ad man and email connoisseur.

I’ve sold everything from vacuum cleaners door to door, landscaping, mobile tech and I.T. services.

I’ve translated apps and worked in big tech and lastly for the last few years I’ve acted as a ghostwriter for some pretty awesome folks and guru figureheads.

I’ve hung up my shingle on the whole ghostwriting thing and after having a consult call with my main man Ben Settle…

I’m becoming my own client and my own guru.

So if you follow along. I’ll be sharing my love for all things nerdy. All things writing/prose/poetry and every bit of copywriting and psychological shenanigan I’ve been subject too.

I’m also reviving the very project that got my ass booted off of my previous ESP and after having a chat to an IP lawyer. Things are all good on that end.

There will be shenanigans, swearing and silliness and a bunch of serious stuff too and while AI is being rammed right down everyone’s throat. I’m keeping everything 100% organic home typed human. Typos and all…

And as all marketing stuff goes there’s this thing called: WIIFM…

What’s In It For Me?

Well. This is the cool kids club, where we all hang and do cool stuff and If I learn something new. You’ll learn something new.

Enough about me though.

Hit that reply button and tell me a little bit about yo’ self…

Stephen Walker.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom