Author: admin

You are a detective.

Your mission is to document and observe the world around you.

As if you’ve never seen it before.

Take notes.

Collect things you find on your travels.

Document findings.

Notice patterns.

Copy. Trace. Make rubbings…

Focus on one thing at a time.

Record what you’re drawn to.

Don’t stop there though. Expand on it. Share it. Write about it in visceral detail. Extract every last ounce of emotion from it. Make a video of you explaining it poorly. Write a poem about it. Create a not so pretty dressed up PDF and sell it to the world. Hell…

Give it away.

Spark conversations. Drink bad coffee and drink even worse tasting beers.

Look up the sky and try count the stars or not.

You’re a fire filled soul. You’re not here to just fizzle out and die.

You are me and I am you and we are all supposed to be part of a community.

We are part of humanity in all of our little quirks and and imperfections…

That is it.

Stephen Walker.

P.S. Go here. Get ready.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

One thing I’ve become addicted to over the years is collecting domain names.

Not to flip them. Just to collect them for potential projects in the future.

Unfortunately today has been a very expensive lesson in not setting auto-renew on for a domain you’ve had for ages.

That lesson cost me 500 freedom doll hairs and frankly I can’t even be mad at myself for it.

I just re-frame it into a lesson.

This same domain name has caused me grief with what I wanted to do. Luckily I got around the shenanigans with an IP lawyer and I’ve got the green light to do what I wanted to do in the first place.

So there will be silly goose-ry returning in an improved and better way. My playful philosophy wrapped into the most angry creature known to man.

It hits all of the creative aspects while keeping this fun.

Things are too serious nowadays and while we want to do good work. We also need to have fun…

That being said. There’s also a lot of chatter about Alex Hormozi’s new launch for his new book…

I can respect the dudes hustle and the fact that he’s taken some old advertising principles and made it relevant to new people coming into the game.

If you’re seasoned and been around the marketing world for years. You’ll know a lot of this stuff is standard in the direct response sense.

Fun to watch and learn from so I’ll give him the props.

Now I need to vanish into the night with a coffee and go make some stuff.

Stephen Walker.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

This isn’t going to be a massively long email.

I’m just giving a shoutout to the man whose book dragged me out of the darkest place I’ve ever gone to.

I made it out and hey, life is not too bad.

He’s started getting into YouTube and so if you can do me a massive favour and go check out his new video + subscribe if you dig it…

The link is here and 100% worth the watch.

Dan is an absolute lad, a great friend, coach and mentor and one of the handful of people who I look up to and admire.

So give that bearded hairy dude some loving by checking out his stuff.

If you’re reading this Dan. You’re the bestest influencer I know…

And off the back of that video, it gave me a little kicking cause I’ve been putting off doing something I’ve always wanted to do.

But that’ll be something for another email.

Now it’s time for a few slices of pizza and a new book.

Stephen Walker.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

You need rules. Real rules. The kind that make people uncomfortable. The kind that separate the wheat from the chaff and leave the chaff standing outside in the cold wondering what the hell just happened.

Let me tell you about a rule that changes everything for me…

Once you’re in, if you leave, you can’t come back. Period. End of story. No second chances unless the universe literally catches fire and even then we’ll consider it on a case by case basis.

Sounds harsh? Good. It’s supposed to.

Here’s what happens when you implement this kind of boundary.

Suddenly your tribe becomes precious. Suddenly being part of your world means something. Suddenly people pay attention instead of treating you like background noise they can tune out whenever something shinier comes along.

I learned this from my pal Ben. 4 shiny quarters Vs 100 sticky pennies…

Think about it. Right now, your customers know they can leave and come crawling back whenever they want. They can ignore your emails for months, buy from your competitors, treat you like their backup plan…

It’s like the “You up?” booty call.

I’m not about being a booty call…

But when people know that walking away means walking away forever? Everything changes. They engage differently. They value what you’re offering differently. They show up differently.

Scarcity creates value. And permanence creates commitment.

The beautiful part? This rule filters out the wrong people automatically. The tire kickers, the bargain hunters, the people who were never going to be good customers anyway…

…they self select out.

They hear “no second chances” and run for the hills.

Let them run.

The people who stay? The people who think “holy shit, this person has standards”? Those are your people. Those are the customers who pay attention, follow directions, and don’t waste your time with endless questions they could have answered by reading what you already sent them.

I mean it can be part of your philosophy or rules of business.

I’m more of a creating a culture kind of person. A tribe. A place where membership actually means something because not everyone gets to be here.

Your email list becomes exclusive. Your products become sought after. Your attention becomes valuable.

And yes, you’ll lose people. Some will leave just to test if you really mean it. When you don’t chase them, when you don’t beg them to come back, when you let them discover what it feels like to be on the outside looking in. Some will realise what they gave up.

Too bad. They made their choice.

What most people don’t understand is the customers you lose by having standards weren’t really customers anyway.

They were tourists. And tourists don’t build businesses. Committed tribe members do.

Set your rules. Enforce them consistently. Let people know that being part of your world is a privilege, not a right.

A dictatorship if you must…

And watch what happens when you stop chasing people who don’t want to be caught.

Your tribe will tighten. Your engagement will skyrocket. Your revenue will come from people who actually give a damn.

Nothing makes people want something more than knowing they might not be able to have it.

Be exclusive. Be unavailable. Be the place people fight to get into and not the place they take for granted.

This is probably one of the most important things I learnt from my boy Ben Settle

I just do what smarter people tell me to do and hey, so far it’s been working pretty damn well…

Stephen Walker.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

Whatever happens around you.

Don’t take it personally.

Nothing other people do is because of you.

Deeply…

It’ because of themselves.

Situations might feel so personal. It honestly has nothing to do with you.

What they say, what they do, and the opinions they give are only projections of their own internal thoughts.

We all have our own reality that unfolds daily. When we decide to take something personally, we make the assumption that they know what is in our reality, and we try to impose our reality onto theirs.

When we don’t take things personally, it gives us more power over our thoughts, feelings and actions.

When we don’t take things personally, we recognise the individuality of others and we can accept that other people are different from us.

We have little control over how others view us and relate to us and frankly, that shouldn’t concern you one bit.

We have more control over how we view ourselves and the situation, and how we respond to it.

The real truth is that we tend to make assumptions and judgements about other people without knowing the fully story. Their full story. And more often than not, what we assume about a person is wrong.

Life is tough. The world is unforgiving and finding a place for us to fit into as we grow, heal and learn gets difficult. We lost our friends and family. We lose the people close to us who were our home and we’re often cast aside to figure it out on our own.

And when we do pick ourselves up. Brush ourselves off and get back into the world. We look around and realise everything has become transactional.

As humans. We are not designed for the world built on transactions.

We are built for love and connection, which leads to growth.

I won’t pretend to know the answers, but I sure as hell know what I want.

Love and growth and becoming a safe space is the end goal.

Stephen Walker.

P.S. I was having a good chat to a friend of mine who lives in Wales and she was like “Why are all South African’s so stoic by nature?” and I just said that we’ve been part of a world that only shared unkindness and segregation and we decided we want no part of it. We might be tough but we are built on love, even if that love was cultivated on our own.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom