“I don’t know where we’re going, but I know exactly how to get there.” – Boyd Varty
Random thought…
You know how, when people use words like universe and energy, they usually sound like they sell crystals out of a van?
I agree.
But you know who else uses those words?
Scientists.
Not sure what my point is, but hopefully I’ll find one somewhere in this email.
On to business…
Last time we spoke, I shared a story about a friend who took his e-com business from 45k/mo to 3M/mo in less than a year.
But what I didn’t share is this:
He never would have stumbled into that business unless he’d built the wrong business first.
True story:
Six months before he partnered with that e-com company, he began building an info business.
He built a funnel, launched an offer, even wrote a damn book.
Then — and here’s where it gets really interesting — he dove head first into learning Meta ads.
The whole process was a bit of a bitch, but it did two very important things:
It made him realize that he actually kind of hates running info businesses.
It made him very, very good at Meta ads.
So good that he started experimenting with running Meta ads for his buddy’s e-com business, just for giggles.
Next thing he knew, the e-com business exploded and he was signing partnership papers.
Bye bye info business he hated, hello rocket ship to the moon.
The point (I actually have one this time) is:
If he’d farted around waiting for lightning to strike and the Muse to come knock on his window and tell him he was destined for e-com, none of this ever would have happened.
It was the info business that led him to learning Meta ads, that led him to the e-com company, that led him to, very possibly, an 8-figure exit and generational wealth a few years from now.
Too often, fear of taking the wrong path is what prevents us from finding the right one.
And so we stay frozen in paralysis, tying our mind in knots, terrified of taking a wrong turn…
…Not realizing that the wrong turn is the very side-street where the chick with dreadlocks is parked, selling crystals that manifest an energy of universal abundance.
And if we cover our nose and keep walking, that side-street might just open up into the path we’ve been looking for all along.
That’s the beautiful thing about business:
You’re allowed to take as many wrong turns as needed.
And it only takes one right turn to make it all worth it.
- T
P.S. Yesterday, I released a new masterclass-length YouTube video on:
A 2500 Year-Old Map Of Human Potential
This is one of the most uniquely powerful tools I’ve ever studied, and can help you answer questions about yourself you may not even know you had.
Give it a watch or listen this weekend.
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