To anyone I’ve offended, I just want to say…

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“To anyone I’ve offended, I just want to say: I re-invented electric cars and I’m sending people to Mars in a rocket ship. Did you also think I was gonna be a chill, normal dude?” – Elon Musk

Normally, I like to think I’m a pretty chill dude.

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Agreeable. Easygoing.

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Even downright pleasant, on a good day.

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And I think the entrepreneurs I coach would agree.

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​Normally.

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But sometimes…

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Once in a while…

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Easygoing just don’t get the job done.

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​Sometimes, the only answer is violence.

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Here are three of those times, pulled directly from real client interactions over the past few months.

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(coaching clients in bold)
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​”My team is pissed at me, Stripe just held a huge payout, and a client just quit. I feel really overwhelmed.”

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“You gonna pack it in and go back to school?”

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​”Hell no.”

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“Then shut the fxck up and get back to work. This ‘aint cuddle-your-feelings time, this is war.”
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​”I’m doing well but my mind keeps saying ‘oh shit this could blow up at any moment.’ How do I get rid of those thoughts?”

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“You don’t. You listen to them.

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Your business could blow up at any moment, and it likely will, unless you patch the vulnerabilities that could make it blow up.

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Your mind is telling you something you need to hear…

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…And just because it doesn’t feel good doesn’t mean it’s not true.”
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​”My family has been calling me all week, asking me to stop because they know I’m really stressed out.”

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“Get out of here with that family shit.

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If they’ve never run a business, they don’t get a seat at the table.
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Men in the arena don’t take advice from spectators.”
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​I share these examples for two reasons:​
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I find them entertaining.
Most people radically underestimate the violence involved in high-level entrepreneurship.

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I’m not saying you need to Goggins yourself.

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(you don’t, and you shouldn’t)

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But I am saying that if you enter the arena:

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​Be prepared to fight.​

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I hope these examples help fuel your own fight, whatever it may be.

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Happy Friday.

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  • T

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​P.S. In case you missed it earlier this week, here’s…

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​How To Build A Business While Working 9 to 5​

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And, here’s…

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3 things that will make your weekend better

What to read, watch and be inspired by this weekend.

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​Lamb: The gospel according to Biff​
The story of Christ, as told by his childhood best friend… Who also happens to be a hilarious twat who punches angels in the face, hits on Jesus’ Mom, sleeps with the concubines of one of the Three Wise Men, and much more. A damn good time.

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​Naval on Modern Wisdom ​
Finally making my way through this beast of a podcast episode, now that I’m out of my solo retreat. Naval’s first appearance on Rogan (in 2019) is often called “the best podcast episode of all time.” I have no doubt this one will hit just as hard, if not harder.

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​OCEAN: John Butler (66M Views)
So glad I stumbled back across this video earlier. This song carried me through some wild backpacking adventures in my mid-20’s, and is one of the best displays of mastery of a craft I’ve ever seen (wait ’till you hit the ~5 minute mark).
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​”Children see magic because they look for it.” – Christopher Moore, Lamb

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