“To build product, make something people want. To create art, make something you want. The best do both.” – Naval Ravikant
I’ve got three lessons for entrepreneurs — aspiring and experienced — today.
So square up, strap in, and listen close.
Yesterday, we talked about the big, hairy problem with our membership, The Path:
Ambiguity.
It’s tricky to say exactly what we do, here…
(self-development? spirituality? business? internal practice? …
…all of the above, hence the ambiguity)
…Which is the kiss of death for a business.
If you can’t say exactly what you do, and who you do it for, in clear, simple terms:
It’s curtains for you.
Lock the doors and close up shop.
That’s lesson #1.
Thankfully, The Path has been more creative outlet than business, for me:
A transition point between businesses, while I figure out what I’m going to do next.
But in the course of that creative process, clarity has emerged:
Clarity on the direction of my work, and who I can help the most.
Which brings us to lesson #2:
If you’re looking for clarity in your own work, and trying to forge your own path forward…
…Look first at the path behind you:
Your unique life experiences
The skills you've developed
Deep interests and curiosities
What you feel naturally suited for
Your successes and failures
Where do they intersect?
For me, the intersection point is clear and obvious:
- Entrepreneurship 14 years in online business
8 figures in revenue generated
Privately coached dozens of 6, 7, and 8 figure entrepreneurs
- Advanced Self-Development & Spirituality 12 years of intensive meditation and internal practice
10 years in traditional plant medicine and over 500 healing ceremonies
Completed over 2 years of formal solo retreats
Currently running ~10 group retreats per year
I’m a bumbling nitwit at many things…
…But when it comes to entrepreneurship and self / spiritual development:
I’m don’t play at this sh*t.
I’ve got serious skin in the game, deep experience, and a skill set I’d stack up against nearly anyone.
There are more successful business teachers, and there are more advanced spiritual teachers.
But put the two together, and I own that lane.
And there is no more potent recipe in business than owning your lane:
Your own unique intersection of the marketplace that you can serve better than anyone else in the world.
That’s lesson #3.
Which brings us to the big announcement:
Moving forward, The Path — and my work as a whole — will specialize in that unique intersection of:
Advanced Self Development for Entrepreneurs
And, if you’re an entrepreneur — experienced or aspiring…
…And you’re one of the rare few working to master both the outer business world and your inner world:
Welcome to the right place.
It’s an honor to share this path with you.
- T
P.S. Speaking of The Path:
I’m gearing up to re-open our membership for the first time in four months.
I don’t have a set date yet, but it won’t be long — more details to come.
In the meantime, watch the new clip one commenter called:
”…the most important talk I’ve heard so far”
“What you seek is seeking you.” – Dune Prophecy
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