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It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a £200 cashmere turtleneck for Mr. Whiskers.

“This is worse than Black Friday,” she sobs into her pumpkin spice latte.

“At least then I could physically fight someone for the last discounted item. Now I’m just refreshing browser tab and crying at my laptop.”

Dave from IT walks in, looking like he hasn’t slept since last Tuesday.

“I’ve been monitoring seventeen different retail websites since midnight,” he announces to no one in particular. “My cart abandonment rate is higher than my credit score.”

“Did you get the limited edition gaming chair?” asks Brad from marketing, who’s been stress eating donuts since the office opened.

“Sold out in fourteen seconds,” Dave replies, dead behind the eyes.

“Fourteen. Fucking. Seconds. I had three browsers open, autofill enabled, payment info saved, and still got beat by some bot army in Bangladesh.”

Karen looks up from her tissues. “I tried to buy those wireless headphones that were 80% off, but the website crashed right as I was entering my credit card info. When it came back up, they’d increased the price by 200% and called it a Cyber Monday Special Deal.’”

“That’s nothing,” says Linda from HR, who’s been unusually quiet.

“I accidentally bought a £1400 espresso machine because I was rage clicking through checkout errors. I don’t even drink coffee.”

“Can you return it?” Brad asks.

“All Cyber Monday sales are final,” Linda whispers. “I now own a professional grade espresso machine and I’m lactose intolerant.”

By noon, the entire office has descended into online shopping madness. People are bidding against each other for the same items, forming temporary alliances to share discount codes, and engaging in psychological warfare over the last remaining units of whatever garbage they’ve convinced themselves they desperately need.

“I got a 50 inch TV for £200!” screams Janet from reception.

“What’s the catch?” everyone asks in unison.

“It’s from 2003 and weighs 400 pounds,” she admits. “But it was 95% off!”

The day ends with half the staff having buyer’s remorse, the other half having seller’s regret for not buying more useless shit, and everyone agreeing that next year they’ll definitely just stay offline for the entire week.

They won’t.

And that, friends, is why they call it Cry Baby Monday.

No products were sold in the making of this email. Only dignity.

Tomorrow is gonna suck balls.

I’m still coughing my tits off.

Amazon has a deal on some fancy books I’ve been looking for but I can guess it’s gonna be double the price and pawned off as a Cyber Monday deal.

Stephen Walker.

P.S. Don’t forget to educate your earholes with one of the greatest pieces of post-rock ever.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have.

With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality, you can see where this shitshow is heading.

And it’s nowhere good.

Websites are spoofing their metadata, which might seem harmless on the surface but is actually digital equivalent of cancer.

Google used to have all these nifty search operators you could throw into the search box to tailor your results with the accuracy of scalpel cut.

The “before:YYYY-MM-DD” operator was top fucking tier for research.

Want to see what people actually thought about something before the AI opinion bots took over?

Boom. Real human thoughts from real human times. (back in my day lol)

But in the past month, I’ve noticed articles and sites spoofing their metadata. Remember that show Catfish? Well that but for website authenticity.

They’ll claim to be from 2010 but the search picks up text blurbs that are obviously from present day AI word vomit.

It’s like time travel, except instead of going back to see dinosaurs, you’re just getting more algorithmic bullshit.

While tech bros push for their fully AI generated internet utopia, we’re racing toward a reality where truth won’t exist.

We’ll all be fed our own personalised version of “truth,” which is already happening faster than a drunk person falling down stairs.

These platforms know us better than we know ourselves, which is both impressive and terrifying as fuck.

Here’s how cooked we are…

Let’s say you’re heavily left leaning. Cool. Your views are your views. But when you visit a right leaning website, their AI immediately reads your digital fingerprint and serves up left leaning rhetoric to keep you engaged and buying shit.

So you never actually get your views challenged. You’re just constantly fed ideas that massage your confirmation bias at the cellular level.

It’s intellectual masturbation at best.

This isn’t new though.

Marketers have been split-testing different pages forever.

But now AI can serve up content tailored specifically to your psychological profile in milliseconds.

Real time manipulation at the speed of light.

It’s coming, and when it fully arrives, as the kids say: “We’re cooked.”

So where do we go when there’s no escape from the matrix?

Pen and paper? Sitting around campfires telling stories? Transcendental sex parties?

Fuck if I know.

But at least Slop Evader gives us a fighting chance to see some actual human generated content before the robots finish turning our brains into porridge.

Download it before they make that illegal too.

Stephen Walker.

P.S. Here’s an article on it and I wouldn’t be surprised if this gets shit canned by the end of 2025.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I never liked running black friday promos.
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Not because they aren’t profitable (they are).
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And not even because they nuke your pricing power and brand integrity.
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Honestly, I just hated running them because everyone runs them, and the thought of running with the herd just to make a buck always made me cringe.
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It took me five years to run our first black friday promo, in my first business.
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And even then, I had to close my eyes and clench every time we pressed send.
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So anyway, no Black Friday promo here.
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But I do want to give you a gift, just because.
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It’s one of our most popular retreat sessions of all time:
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​Advanced Communication & Charisma
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A three-hour masterclass in high-level communication that will have you speaking like a weapon.
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I don’t want to post it on our public site, because it’s usually reserved for members of The Path.
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So if you want it, just hit reply and my assistant Simon will send it over.
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No countdown timer necessary 🙂
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• T
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  P.S. If you’ve already seen the full Advanced Communication & Charisma session, let us know…​
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  ​I’ve got a backup waiting in the vault that bangs equally hard.
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Jokingly and for fun content.

A lot of us talk about our own little cults we’ve grown. (This email list as an example…)

Which in a nutshell is just a bunch of awesome humans who love my rants and ideas on everything I talk about on a regular basis.

However there’s not a enough talk about the malicious side of cults.

Especially the ones that operate covertly, online, while we live our lives as best as we can.

Are we blissfully ignorant? Maybe.

Or maybe it’s a lack of education because everything that’s being forced fed to us is AI integrated.

Don’t worry though. I’m not gonna get you to drink some weird Kool-Aid and then plan on a mass exit because of whatever.

But if you’re a parent. You definitely want to be aware of this type of thing that is going on and what’s happening at a rapid pace.

Ryan M. Montgomery is arguably the most insane hacker we’ve got, who is luckily on our side. He’s out there fighting the good fight, cause a lot of the stuff we hear about in the news, has been under investigation for many months and even years.

The scariest thing he’s found to date is a cult group called 764 and what makes it even more insane is that it was originally started by a 15 year old.

Now I’ve read my fair share of books on cults and the psychological effects it has on its members, while taking what is deemed dark and manipulative and spun it into the creative world. Where we can use it for good.

But that’s the thing. We can’t just have the good. We have to acknowledge that there is a lot of bad and evil out in the world and unfortunately more people need to get told about it.

Shawn Ryan has a micro interview here with Ryan and just listening to what is going on in this cult group is enough to make your stomach twist and turn.

I know this isn’t the lightest of things to read or listen to on a Friday but hey, being aware of these things is necessary. We can’t always drown ourselves in TikTok and Instagram reels.

The world is not always bright and cosy…

Stephen Walker.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

It’s weird writing this.

I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been.

Although today I thought I’d have a little poke and prod around.

Just over 4ish hours of scrolling and watching and holy shit…

Yeah, over the years I’ve joked about the asteroid coming to wipe us out…

But today, the wish of that same asteroid was out in full motion today.

I came across “tradwife” twitter defending themselves against the Boss-babe-we-don’t-need-no-man twitter women.

Which honestly shocked even me, considering the extreme thoughts and takes I have on subjects…

I stumbled on a section of Reddit/Twitter where people have honestly removed their brain and EVERYTHING they say or do is vetted by their LLM’s of choice.

Remember when we used to talk to people in person or read genuine books about a topic to learn more etc? That’s all dead to those folk.

Then I took a little scroll in some of the marketing and copywriting groups I’m a part of. Even a little scroll of the FB newsfeed too…

And EVERY respected marketer/copywriter and even some writers I’m friends with, have fully adopted and made AI their whole personality, to the point of where all of their writing, posts and ideas all bled the same overused patterns that are getting rammed into our faces on a day to day basis.

That shit is frightening.

Whatever bit of free thought and creativity we had has in the last 6 months or so, been totally eradicated.

We’re watching the death of original thinking in real time, and people are celebrating it because it makes their content creation “more efficient.”

I’ve got my predictions for 2026/27 all neatly scribbled down in my notebook but I’m dubious at best.

The world isn’t looking like it’s going to be in a good place for a long while.

So we best cash in the best we can before we’re stripped of our last bit of humanity.

And as the kids would say…

“We’re cooked”

Stephen Walker.

P.S. I’m busting out this gem to see if I can use anything inside there again to get me back to where I want to be. It’s tough when you care about the creativity and life blood of others, but it looks like you have to fix your oxygen mask before helping the person next to you when the plane starts descending…

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

Here are 3 lessons to learn from that film Idiocracy.

The thing is. Idiocracy was supposed to be a comedy.

It wasn’t supposed to become an instruction manual.

But here we are in 2025, watching Mike Judge’s dystopian satire play out in real time while everyone argues about whether water or Brawndo is better for plants and honestly I’m just about to just say Brawndo to stop dumb people from talking to me.

If you haven’t seen it.

Idiocracy follows an average guy who wakes up 500 years in the future to find that humanity has bred itself into complete stupidity.

Sound familiar?

(Especially with all of this AI mass adoption and people not wanting to do anything for themselves anymore…)

Here are three lessons from this cinematic prophecy that might help us avoid becoming the drooling morons we’re apparently destined to become…

Lesson 1: Stop celebrating ignorance.

In the movie, being smart is considered gay and elitist.

Sound like any political movements you know?

We’ve somehow turned expertise into a dirty word and made stupidity fashionable. Stop doing that.

Intelligence isn’t the enemy, but you know what is? Willful ignorance.

That’s gonna kill us quickly if we don’t calm down.

Lesson 2: Think for yourself instead of letting corporations do it for you.

In Idiocracy, people believe Brawndo is good for plants because “it’s got what plants crave.” They never question what plants actually need.

Today, we let algorithms decide what we think, what we buy, what we believe.

Break the cycle. Ask questions. Demand actual answers.

Lesson 3: Give a shit about something bigger than yourself.

The future humans in the movie are so self absorbed and instant gratification focused that they can’t solve basic problems.

They’re too busy being entertained to death to notice their world is falling apart.

Put down your phone occasionally. Care about something that matters.

Contribute to solutions instead of just consuming content.

Luckily we’re not doomed to become the idiots in that movie just yet, but we’re sure as hell heading in that direction…

The antidote is simple.

Be curious, think critically, and remember that other people exist.

It’s not that hard. But apparently, it’s hard enough.

Stephen Walker.

P.S. Go check out the trailer just in case you’ve been living under a rock since 2006

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I hate to sound like Baba Vanga

But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated.

And as much as I sound like I’m beating a dead horse about AI.

I’m going to have to keep beating it.

In the last few months, studies are finally getting released into public about the dangers of continuous use of all of these loved LLM’s.

Like I’ve said in the past before. I’m not against the tech as a whole. I’m just against the generative side of it, especially from the lovely grey area these massive tech companies think they can operate from without repercussions… (That’s a whole series of emails in itself though) because they haven’t taken into consideration the cognitive destruction these tools are having on people and society as a whole.

Although if you look at it from a wild angle. What most people are doing with it all, is pushing out low quality and low effort content at scale.

That same low quality and low effort content is getting converted into shorter form content littered across social media platforms like TikTok and Instagram.

And because human impulse control is non existent when you’re addicted to social media, your brain essentially takes a lot that low quality and low effort content and latches on to it.

But here’s where it gets worse though:

“A University of Cambridge study in Neuropsychopharmacology found that watching 2+ hours of TikTok/Instagram Reels daily reduces sustained attention by 15-20% and causes prefrontal cortex changes resembling early dementia, due to dopamine driven algorithms.”

So what happens when the amplification of dopamine hits an all time high?

It slowly erodes your ability to think, reason and regulate your emotions.

So now you’re seeing an even younger generation become even more anti social, more aggressive and have even less impulse control, which as they age, will affect them as adults later on in life.

And so where does this cycle end? Well, it doesn’t.

Big tech and marketing bros can’t conceptualise the correct education relating to the AI tech, because it’ll do one of two things (Probably both)

It’ll show people that Big tech are grifting shit weasles who only care about money at the cost of human labour, while destroying humanity at its base.

It’ll show the marketing bros that they don’t really know anything at all and again, are only gargling on the shiny AI balls of Big tech for monetary reasons, not because they care about their customers/clients etc.

So we hover in this very interesting dichotomy where you have people who can see the potential of genuine AI and its use cases…

Versus the people who are so blindly ignorant of the tech that once they become disillusioned to it all, they’ll cry that they’ve been duped and scammed and whatever else.

I’m at a point where it’s hard to keep fighting the good fight, cause people are just willfuly ignorant about it all and would rather do the whole ostrich sticking their head in the sand move to avoid danger than peak into the twisted dystopian nightmare that is unfolding.

Guess I’m gonna have to pull a Jared Leto. Build an in person cult, go live on an island and go back to the days where we just hung out in caves and painted on walls.

What’s your thoughts on all of this? Happy that the AI overlords are taking over the world or are you as fatigued about AI this and that being forced down our throats in everything we do?

Stephen Walker.

P.S. A fun little study you can read on all of this which echoes all of this and more. 22 pages of sauce.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

“Take the action and the insight follows.” – Anne Lamott

For the first time in 3 years, I’m creating original content for YouTube again.

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I’m only three videos in, but the learning has come quickly.

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So I thought I’d share a few of my biggest insights, today…

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Many of which apply beyond YouTube:

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To business, content creation, and even life in general.

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Let’s jump in.

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1. Specific beats general.

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The channel has been stuck for the past few years, because I’ve treated it like a public Dropbox:

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Posting whatever I want, with no regard for strategy.

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Sometimes business, sometimes relationships, sometimes personal development, sometimes angry rants about hustle-bro culture that very few people ever hear because…

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…YT has no idea who my audience is.

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And that’s my fault, because I’ve been way, way too general with the content I post.

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The lesson:

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Keep content in one specific lane, for one specific person.

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It’s not quite as fun, but those are the laws of the jungle on YT.

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2. Less perfect, more organic.

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Maybe this is just the awkwardness of watching myself speak on camera.

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(or the fact that I haven’t done it in ~3 years)

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But our last three videos — where I’m speaking to a camera, rather than a live audience — feel a bit too…

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Performative?

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That’s probably not the right word, but I know my speaking isn’t as natural as it could be.

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My aim is to make these talks feel like a conversation between friends.

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Less perfect, more casual & organic.

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Work in progress.

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3. Make content only I can make.

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Initially, I felt an impulse to study what’s working for similar channels, and speak about similar topics (in my own way).

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That’s what basically everyone does, because it works.

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But it’s not the only strategy that works.

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And there are topics nobody else in the world (that I’m aware of) can speak about — or even knows about.

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Topics like…

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Spiral Dynamics for entrepreneurship
Applying the TCM 5 element system to business
Advanced internal practices for entrepreneurs
Unlocking higher intelligence for business
Founder psychology & thinking systems
Mastering the nervous system for business performance
Advanced communication & persuasion
Plant medicine for entrepreneurs
Business as a spiritual path

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…And many, many more that are already cooking in my Notion dashboard.

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I have no idea how these will “perform.”

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(depends how I package them, I guess)

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But I do know I want them to exist.

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And I don’t know who else is going to create them, if not me.

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Let me know if anything on that list jumps out to you; if there’s enough interest I’ll move it higher in the cue.

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4. Start strong — and finish strong.

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The first ~20 seconds of each video is obviously important.

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But so is leaving on a high-note, because that’s what viewers remember after the video is over.

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(think of a first date; your first and last impression are the moments that stand out in the other person’s mind)

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So I’m going to try planning my closing “punchline” for each video ahead of time.

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(I really liked how the close turned out in this week’s talk — lemme know what you think)

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5. Action really does create clarity.

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I know it’s a bit cliché, but damn is it true.

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And making content over the past few weeks has been a real-time reminder of how true it is.

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I’ve learned more in the process of creating these three videos than I have in all my hours of:

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Thinking about making content
Planning to make content
Watching content about making content
Watching myself plan to think about making content

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Combined.

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It’s not surprising, but it’s worth remembering:

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Nothing — nothing — replaces direct experience.

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There’s probably more to share, but this is getting a bit long.

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Lemme if any of these landed for you.

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And…

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​If You’re An Entrepreneur In Your 20s, Watch This.​

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• T

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P.S. Quick reminder in case you missed it:

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I created a list of must-read books for 20-30 year old entrepreneurs.

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If you’d like it, comment “book list” under the video and we’ll send it over.

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(if you don’t receive it for some reason, just reply to this email)

“The more you do things that are natural to you, the less competition you have.” – Naval Ravikant

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