“Hope is not a strategy.” – James Cameron
Want a quick masterclass in setting goals you’ll actually achieve?
It’ll only take a few minutes, but I need you to follow closely.
Real goal achievement ain’t about hoping really hard, it’s about combining a bulletproof strategy with sharp execution.
It’s about the details almost nobody pays attention to…
So, pay close attention.
Fade in…
Two young entrepreneurs are setting goals for 2025.
Both live in the war-torn land known as the startup phase, which means they’re not just fighting for success.
They’re fighting for survival.
Entrepreneur #1 sits down with a pen and paper.
At the top of the page, he writes:
My business will generate six figures in 2025.
He closes his eyes. Crinkles his brow. Marshals his powers of manifestation. And sends his wish into the sky.
Then, he gets to work.
Entrepreneur #2 also sits down with a pen and paper.
At the top of the page, he writes:
My business will generate $100,000 in 2025, selling a $500 product using paid ads.
Next, he does some calculations.
(don’t lose track now, this next part is critical…)
$100,000 / $500 per sale = 200 sales
(ie. he needs to make 200 sales to make $100,000)
He converts about 2% of his leads into customers, so:
200 / 0.02 = 10,000 leads
(ie. he needs to generate 10,000 leads to make $100,000)
And, since leads cost about $3 each when he runs paid ads…
$3 x 10,000 = $30,000
(ie. he needs to spend $30,000 on ads to make $100,000)
I hope you caught that:
Our boy’s got a profitable business.
About $70,000 a year in profit, before overhead.
(which, in an online business like his, is minimal)
There’s still more work to do, of course — like:
Listing all of his major tasks with clear timelines and action steps.
Scheduling those tasks in his calendar so he always knows exactly what to do, and when.
Optimizing his daily and weekly schedule to guarantee consistent progress on his key tasks.
Identifying potential problems, threats, and roadblocks... And, solving them in advance so that nothing stops his progress.
But our boy ‘aint playing side hustle:
He’s running a real business with real stakes, and real skin in the game.
So he doesn’t stop until the job is done.
By the end of his strategy session, he:
Knows his business will be profitable
Knows exactly what he needs to do, and when he's going to do it
Knows what could go wrong, and how to solve it if it does
No guesswork. No confusion. No stone unturned.
All he needs to do now is execute.
So:
Which entrepreneur would you bet on?
The one who throws darts blindfolded and hopes they hit the target?
Or the one looking down the scope, target locked, finger on the trigger, ready to fire.
Now, ask yourself:
Which one are you?
If you aren’t achieving the goals you set for yourself, it’s not a lack of desire.
It’s usually not even a lack of discipline.
In almost all cases…
It’s a lack of strategy.
And we’re fixing that, once and for all, this weekend.
Here’s the plan:
This Saturday, we’re holding a one-day workshop called:
2k25: Clarity – Strategy – Execution
Where we will craft a vivid, detailed vision for 2025.
Break it down into a precise, step-by-step strategy.
Install powerful systems that make executing your strategy smooth and efficient.
And coach, guide, support, and keep you accountable throughout the entire month of January…
…Until you’re fully locked in, riding a wave momentum that carries you into the best year of your life.
Make no mistake:
This is the most important workday of 2024.
The day we lay the foundation for the most explosive, transformative year of your life in 2025.
I hope you’ll be joining us.
P.S. Two quick notes:
1. Recordings will be available if you can’t attend live.
It’s easy to follow along on your own schedule, and I’ll be there to answer your questions in our coaching group.
2. Registration closes at midnight this Friday…
…And the workshop goes live Saturday morning at 9 am EST.
So if you want in, move quick.
Here’s the link one more time.
Unsubscribe | Update your profile | 5-420 Erb St. W, Suite 433, Waterloo, ON N2L6K6