Author: admin

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” – Albert Einstein
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Yesterday, I missed sending a daily email.

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I missed the day before too, and another one last Wednesday.

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This almost never happens:

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Not at random, without letting you know in advance.

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I think I had one random miss last summer, but only because it took me two days to write the infamous and epic Maze email.​

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​So, what’s my excuse this time?

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And no, it isn’t something lame like “I have no excuses, and I’m deeply sorry.”

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Oh no, I have an excuse.

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A good excuse.

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I’ve been cooking something up for you, and before I share it with the world, I want to share it with you first.

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Here’s the story:

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I’ve been developing the first (I think?) AI-powered self-discovery tool for entrepreneurs.

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Think personality typing meets strengths finder meets spiral dynamics meets AI meets Taylor’s twisted mind.

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This slick little bot unlocks insight into…
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Your unique "Founder Archetype" (a matrix of 16 personality patterns entrepreneurs naturally fit into)
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What businesses you're naturally suited for (imagine being able to pick the perfect business idea for your unique wiring)
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Exactly what to focus on, and what to delegate to others for maximum leverage
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Your deepest growth edges; tactical weak-points that must be solved if you want to unlock maximum business and personal growth
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Other famous entrepreneurs who share your unique Archetype, and how they leveraged it for maximum growth

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…And a whole lot more, if you ask it.

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As Path member and 8-figure entrepreneur Mason Vranes put it:

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​”Without this you could be constantly spinning your wheels, fighting against yourself.”

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And I agree.

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The right entrepreneur running the wrong business — or, running the right business the wrong way — is going to fail.

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(or, at best, make their life much harder)

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So that’s what this bot does:

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It helps you find, play, and win your own game (not Hormozi’s or Dan Koe’s or — I’m drawing a blank because I barely follow this sh*t anymore but insert your favorite influencer here).

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In other words:

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​It shows you how to build a business that is built for you.

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And today, I want to let you try it.

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No cost — but I do want something in return:

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I’m BETA testing the bot right now, working out some kinks and fine-tuning some variables before I push it out into the world.

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So after you’ve tried it, I want to know what you think.

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Good, honest, useful feedback. No lazy sh*t.

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​If we’ve got a deal, just reply to this email with the words “I’m in”.

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And my assistant Simon or I will get you the details.

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Gracias and de nada and I look forward to hearing from you soon.

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• T

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​P.S. Here’s what Path member Jared Schwartz said after using the bot and chatting back and forth with it about his results:

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​”This is my new best friend. It’s fxcking insane. How long did it take you to build this? It’s crazy… precisely accurate.”

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Jared is running running a 30k/mo agency at 18 years old:

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So he’s got real, blood-on-the-floor experience with fighting against his natural wiring…

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…And, what happens when you finally stop.

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​P.P.S. Damn, I forgot how much I love writing.

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That blood-on-the-floor line was nice.

“The answers are all out there, we just need to ask the right questions.” – Oscar Wilde

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On the 24th of March a lone developer by the name of Tyler (TVGS) launched a viral hit of a game.

Something he thought would’ve been a meme of a launch right off the bat…

As of yesterday the peak all time player count was sitting around 414,166.

(And this might not interest you but it’s simulator game where you need to build up your drug empire)

It wasn’t a serious thing he stated but he has now promised to keep updating it for years to come because it’s garnered an almost over night cult-like fan base.

Imagine almost shelving their game the week before launch to have missed out on this.

“Who wants to manage imaginary production timelines?” was a quote taken from him…

Just over 72 hours later, it became the #1 strategy game on Steam.

And the lesson here is that it isn’t about luck.

It’s about the 40 prototypes they built first. The 236 playtests they ran. The daily 5 AM coding sessions they honoured even when progress felt invisible.

There’s a strong lesson learnt from Tyler and his launch:

You can’t predict hits. You can only build momentum.
“Good enough” shipped beats “perfect” abandoned.

Every “failed” iteration is market research in disguise.

The work you’re hesitating to release? The project collecting dust in your “maybe someday” folder? That’s your Schedule 1 waiting to happen.

This week’s challenge:

Pick one thing you’ve overthought.

Share it with any human by Friday.

Let the market. Not your inner critic, decide its value…

Worst case? You’ll get real feedback. Best case? You might accidentally build something people can’t stop talking about.

Now if you excuse me I’m gonna go build a meth lab…

Stephen Walker

P.S. Go check it out here https://store.steampowered.com/app/3164500/Schedule_I/

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom

I’ve tweaked the audio software and now things sound crisp.

(I just need to find a chair that doesn’t squeak cause you can hear it once haha)

So I’ll be doing more of a structured audio rant/podcast/tape type of thing and I might just release every Sunday…

I love to write and you can probably tell that I like to talk too.

Anywho…

Give it a little listen right over here

It’s a micro rant about all of the Gihbili bs and whatever that’s floating about.

And as always if you can tell me if the audio is cool then at least I know I’m heading in the right direction.

The topics I’ll be riffing on as always be about marketing, copywriting, writing and just whatever that can tie it all together.

Cya later.

Stephen Walker

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom

I’ve been on an Albert Camus binge again.

His philosophy centres on absurdism, the idea that life has no inherent meaning, and our search for meaning often clashes with the silent, indifferent universe and when you look at it from just that lens. Damn that is some bleak shit.

But instead of letting the despair get to you, Camus advocates for rebellion. Embracing life fully, creating your own purpose, and taking action despite the absurd.

One of his most famous quotes comes from The Myth of Sisyphus

“One must imagine Sisyphus happy.”

In this story, Sisyphus is condemned to endlessly push a boulder up a hill, only for it to roll back down.

He suggests that Sisyphus finds meaning, but not in the outcome, but in the act of pushing the boulder itself.

At the surface level it’s just “hey man push that massive rock, you’ll be fine!”

But if you look at the lesson around that alone it’s pretty profound and I’ve written about a similar thing in past emails…

If there’s a “boulder” standing between you and where you want to be, don’t waste time questioning why it’s there or waiting for life to make sense.

Just do the thing.

Show up, push the boulder, and find fulfilment in the process of striving, even if you’re unsure about the outcome.

We get sucked into over thinking.

I mean a few minutes of scrolling online will get us stuck because we’re looking to compare our lives with someone else’s.

It’s just a highlight reel after all…

Just remember it’s in the action of doing, that’ll get us where we want to go.

So if you’ve been putting something off. Just go do it.

THEN you can have a little break and not beat yourself up about it.

Stephen Walker

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom

Today’s email is a remix of one of my all-time favorites, originally sent one year ago. Enjoy 🙂
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(FYI: Strong language in this one…)​
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​I woke up in a whiny-a** mood today.​
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From the jump, my mind was tossing out complaints like a toddler who needs a talking to, so that’s what I’m gonna give myself right now.
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Hopefully we’ll both learn something along the way.
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For context:
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​I’m a little over a month into a two-month solo retreat, where I’ve stripped away most of my favorite things…​
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Coffee, MMA, podcasts, most books, TV shows, ~90% of the food I normally eat, and a bunch of other stuff I listed (along with details on why I’m doing this) here.​
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​So when I woke up, and my mind started reaching for…
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Coffee — nope.
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UFC news — nope.
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Sht, a snack? — nah, bro. ​ Well, can I at least watch YouTube or something? — hahah. No. ​ …And I realized all I had to look forward to was: ​ ​Silence.​ ​ And then more silence. ​ For a month. ​ …My — should I say it? — yes,Goggins would be proud — inner btch — started crying like a — well, I just said it.
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​”Why did you do this to me again?!”​
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“Seriously, again?! We just did two years of this!”
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“And you want to do another six months next year?!”
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“You’re a real prick, you know that buddy?”
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At this point I should probably mention that this happens pretty much every time, to pretty much everyone who does this protocol.
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So while I may be a prick, at least I’m not special.​
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And over the years, I’ve learned a cutting-edge technique that instantly transcends the noise of the mind, effortlessly transforming it into deeper power and clarity:
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​Telling it to shut the fck up.​ ​ (told you there would be language) ​ This little-known technique is rare in spiritual circles, where gently stroking your inner child while attuning to the inner light of the sacred heart chakra manifests a space of gratitude that generally frowns upon kicking your inner btch straight in the teeth.
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But damn, it works.
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​Two seconds of tough love did what ten minutes of patiently listening to my whining mind couldn’t do:​
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Got it to stop whining, and made me feel way better.
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Of course, there’s a time and place for being gentle with yourself.
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But working on your “inner child” doesn’t mean letting it kick and scream and throw food on the floor just ’cause it isn’t getting what it wants.
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It means being a good parent, which means (full disclosure, not a parent here) dropping some tough love, every once in a while.
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Hey, I feel better now 🙂
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I hope you got something out of that, too.
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More tomorrow.
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• T
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  ​P.S. Important point:
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  We’re not talking about repressing emotions, here.
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  We’re talking about shifting into a stronger, more determined state of mind which in turn shifts your emotional state.
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  The measure of effectiveness, of course, is how you feel afterwards.
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  If giving yourself tough love leaves you feeling stronger, more capable, more determined, etc — bueno.
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  If it doesn’t, change your tactic.
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  Or, if you wanna just cut to the chase:
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  ​You could join us here and never wake up in another whiny mood, experience another painful emotion, suffer another defeat, be served another undercooked hamburger, or stub another toe.​

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Ever again.

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Guaranteed.

“If you focus on what you lack, you lose what you have. If you focus on what you have, you gain what you lack.” – Greg McKeown

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And as with anything. The theft-y Mctheft of artist works seem to be getting worse as the days go on…

You can read the full article here, especially if you care for creative work.

That being said. A chap named Adam Nevill wrote this yesterday and I have automatically become a fan because this is sadly what’s happening in the creative space.

And as someone who punches away at a keyboard or scratches away on pen and paper to form sentences and stories. The sentiment is here for anyone pushing on tech to take over what makes us human.

Here it goes:

So, part two – and this is aimed at people who are using AI, and who intend to use AI, in the creation of books. It’s also for readers.

If you use AI to generate ideas for stories, you are not a writer. Similarly, if you need AI to rewrite your sentences and paragraphs, or restructure your book, or even produce any portion of a written work, then you’re not a writer.

If, by some combination of keywords, the AI produces something that appears competent, you didn’t create it; nor does this make you creative. The technology can only perform this function, at your prompting, because it has been illegally trained on the work of real writers. Tinkering with the output, editing it and rearranging it, doesn’t make you a writer either. Every derivative produced was produced by the software, not you.

If you truly love books but use AI to make them, you are destroying what you love. And once you have destroyed what you love, what then?

Very few people master anything. To master anything, innate ability is required, as well as a significant investment of time and a sense of purpose. To be original, you also need vision. There are no shortcuts. Any other method is cheating. The constant promise of tech companies that their apps will “unleash your creativity” is a shameful lie. It’s a heinous form of neo-Marxist propaganda. What this means is: no one is exceptional, everyone is the same, everyone is not only creative, but equally creative. Which any rational person knows is BS. There has only ever been one Shakespeare.

So, if you are taking shortcuts and cheating and destroying what you profess to love, what is your motivation? Laziness, self-deception, competitiveness, greed, uncertainty about what you are doing with your life? Or is it something malicious, like envy and resentment directed at those who have accomplished something – “look, what I can do too!” Only you’re not creating anything – the software is producing something and you’re cheating. What are you displacing?

Of equal importance to writers, in this catastrophe and in this entire space, are the readers. They’re hard to attract. Their appearance and interest and appreciation is a magical process. Once they appear, they invite other readers to read the same books. To keep readers reading your books, you need to build trust with a readership and you can’t let them down. This can take decades (in my case). It’s a contract and connection so precious, it is sacrosanct. AI produced/part produced books betray and cheat readers and kill all of the magic. Forever.

So, folks, if you are using AI to “produce” books, or part produce books, you and I are done. It’s over.

Every single time that someone cheats and uses AI to provide a story, or provide a character, or rewrite a description, another part of culture withers, another threat to human talent and expression is sent into the world. What we’re then reading will not be truthful, not sincere, not genuine, not even human, and it is a betrayal of human endeavour.

It’s a weird place to be in right now. I have people who ask me if it’s still worth being a writer or a creative of any sort and I’m like “Hell yeah!” the blood sweat and tears of getting good at something that fills your soul is WAY more important than some robo-tech-bullshit that pretends to mimic what it means to be human.

It’s the one thing we can do as people to connect with one another and if you think telling a machine what to do is it, then man do I have a bridge I want to sell you…

Anywho.

Go give Adam Nevill some love. He is a good dude.

Stephen Walker

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom