Author: admin

It’s weird writing this.

I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been.

Although today I thought I’d have a little poke and prod around.

Just over 4ish hours of scrolling and watching and holy shit…

Yeah, over the years I’ve joked about the asteroid coming to wipe us out…

But today, the wish of that same asteroid was out in full motion today.

I came across “tradwife” twitter defending themselves against the Boss-babe-we-don’t-need-no-man twitter women.

Which honestly shocked even me, considering the extreme thoughts and takes I have on subjects…

I stumbled on a section of Reddit/Twitter where people have honestly removed their brain and EVERYTHING they say or do is vetted by their LLM’s of choice.

Remember when we used to talk to people in person or read genuine books about a topic to learn more etc? That’s all dead to those folk.

Then I took a little scroll in some of the marketing and copywriting groups I’m a part of. Even a little scroll of the FB newsfeed too…

And EVERY respected marketer/copywriter and even some writers I’m friends with, have fully adopted and made AI their whole personality, to the point of where all of their writing, posts and ideas all bled the same overused patterns that are getting rammed into our faces on a day to day basis.

That shit is frightening.

Whatever bit of free thought and creativity we had has in the last 6 months or so, been totally eradicated.

We’re watching the death of original thinking in real time, and people are celebrating it because it makes their content creation “more efficient.”

I’ve got my predictions for 2026/27 all neatly scribbled down in my notebook but I’m dubious at best.

The world isn’t looking like it’s going to be in a good place for a long while.

So we best cash in the best we can before we’re stripped of our last bit of humanity.

And as the kids would say…

“We’re cooked”

Stephen Walker.

P.S. I’m busting out this gem to see if I can use anything inside there again to get me back to where I want to be. It’s tough when you care about the creativity and life blood of others, but it looks like you have to fix your oxygen mask before helping the person next to you when the plane starts descending…

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

Here are 3 lessons to learn from that film Idiocracy.

The thing is. Idiocracy was supposed to be a comedy.

It wasn’t supposed to become an instruction manual.

But here we are in 2025, watching Mike Judge’s dystopian satire play out in real time while everyone argues about whether water or Brawndo is better for plants and honestly I’m just about to just say Brawndo to stop dumb people from talking to me.

If you haven’t seen it.

Idiocracy follows an average guy who wakes up 500 years in the future to find that humanity has bred itself into complete stupidity.

Sound familiar?

(Especially with all of this AI mass adoption and people not wanting to do anything for themselves anymore…)

Here are three lessons from this cinematic prophecy that might help us avoid becoming the drooling morons we’re apparently destined to become…

Lesson 1: Stop celebrating ignorance.

In the movie, being smart is considered gay and elitist.

Sound like any political movements you know?

We’ve somehow turned expertise into a dirty word and made stupidity fashionable. Stop doing that.

Intelligence isn’t the enemy, but you know what is? Willful ignorance.

That’s gonna kill us quickly if we don’t calm down.

Lesson 2: Think for yourself instead of letting corporations do it for you.

In Idiocracy, people believe Brawndo is good for plants because “it’s got what plants crave.” They never question what plants actually need.

Today, we let algorithms decide what we think, what we buy, what we believe.

Break the cycle. Ask questions. Demand actual answers.

Lesson 3: Give a shit about something bigger than yourself.

The future humans in the movie are so self absorbed and instant gratification focused that they can’t solve basic problems.

They’re too busy being entertained to death to notice their world is falling apart.

Put down your phone occasionally. Care about something that matters.

Contribute to solutions instead of just consuming content.

Luckily we’re not doomed to become the idiots in that movie just yet, but we’re sure as hell heading in that direction…

The antidote is simple.

Be curious, think critically, and remember that other people exist.

It’s not that hard. But apparently, it’s hard enough.

Stephen Walker.

P.S. Go check out the trailer just in case you’ve been living under a rock since 2006

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I hate to sound like Baba Vanga

But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated.

And as much as I sound like I’m beating a dead horse about AI.

I’m going to have to keep beating it.

In the last few months, studies are finally getting released into public about the dangers of continuous use of all of these loved LLM’s.

Like I’ve said in the past before. I’m not against the tech as a whole. I’m just against the generative side of it, especially from the lovely grey area these massive tech companies think they can operate from without repercussions… (That’s a whole series of emails in itself though) because they haven’t taken into consideration the cognitive destruction these tools are having on people and society as a whole.

Although if you look at it from a wild angle. What most people are doing with it all, is pushing out low quality and low effort content at scale.

That same low quality and low effort content is getting converted into shorter form content littered across social media platforms like TikTok and Instagram.

And because human impulse control is non existent when you’re addicted to social media, your brain essentially takes a lot that low quality and low effort content and latches on to it.

But here’s where it gets worse though:

“A University of Cambridge study in Neuropsychopharmacology found that watching 2+ hours of TikTok/Instagram Reels daily reduces sustained attention by 15-20% and causes prefrontal cortex changes resembling early dementia, due to dopamine driven algorithms.”

So what happens when the amplification of dopamine hits an all time high?

It slowly erodes your ability to think, reason and regulate your emotions.

So now you’re seeing an even younger generation become even more anti social, more aggressive and have even less impulse control, which as they age, will affect them as adults later on in life.

And so where does this cycle end? Well, it doesn’t.

Big tech and marketing bros can’t conceptualise the correct education relating to the AI tech, because it’ll do one of two things (Probably both)

It’ll show people that Big tech are grifting shit weasles who only care about money at the cost of human labour, while destroying humanity at its base.

It’ll show the marketing bros that they don’t really know anything at all and again, are only gargling on the shiny AI balls of Big tech for monetary reasons, not because they care about their customers/clients etc.

So we hover in this very interesting dichotomy where you have people who can see the potential of genuine AI and its use cases…

Versus the people who are so blindly ignorant of the tech that once they become disillusioned to it all, they’ll cry that they’ve been duped and scammed and whatever else.

I’m at a point where it’s hard to keep fighting the good fight, cause people are just willfuly ignorant about it all and would rather do the whole ostrich sticking their head in the sand move to avoid danger than peak into the twisted dystopian nightmare that is unfolding.

Guess I’m gonna have to pull a Jared Leto. Build an in person cult, go live on an island and go back to the days where we just hung out in caves and painted on walls.

What’s your thoughts on all of this? Happy that the AI overlords are taking over the world or are you as fatigued about AI this and that being forced down our throats in everything we do?

Stephen Walker.

P.S. A fun little study you can read on all of this which echoes all of this and more. 22 pages of sauce.

If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe

Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

“Take the action and the insight follows.” – Anne Lamott

For the first time in 3 years, I’m creating original content for YouTube again.

​

I’m only three videos in, but the learning has come quickly.

​

So I thought I’d share a few of my biggest insights, today…

​

Many of which apply beyond YouTube:

​

To business, content creation, and even life in general.

​

Let’s jump in.

​

​

1. Specific beats general.

​

The channel has been stuck for the past few years, because I’ve treated it like a public Dropbox:

​

Posting whatever I want, with no regard for strategy.

​

Sometimes business, sometimes relationships, sometimes personal development, sometimes angry rants about hustle-bro culture that very few people ever hear because…

​

…YT has no idea who my audience is.

​

And that’s my fault, because I’ve been way, way too general with the content I post.

​

The lesson:

​

Keep content in one specific lane, for one specific person.

​

It’s not quite as fun, but those are the laws of the jungle on YT.

​

​

2. Less perfect, more organic.

​

Maybe this is just the awkwardness of watching myself speak on camera.

​

(or the fact that I haven’t done it in ~3 years)

​

But our last three videos — where I’m speaking to a camera, rather than a live audience — feel a bit too…

​

Performative?

​

That’s probably not the right word, but I know my speaking isn’t as natural as it could be.

​

My aim is to make these talks feel like a conversation between friends.

​

Less perfect, more casual & organic.

​

Work in progress.

​

​

3. Make content only I can make.

​

Initially, I felt an impulse to study what’s working for similar channels, and speak about similar topics (in my own way).

​

That’s what basically everyone does, because it works.

​

But it’s not the only strategy that works.

​

And there are topics nobody else in the world (that I’m aware of) can speak about — or even knows about.

​

Topics like…

​

Spiral Dynamics for entrepreneurship
Applying the TCM 5 element system to business
Advanced internal practices for entrepreneurs
Unlocking higher intelligence for business
Founder psychology & thinking systems
Mastering the nervous system for business performance
Advanced communication & persuasion
Plant medicine for entrepreneurs
Business as a spiritual path

​

…And many, many more that are already cooking in my Notion dashboard.

​

I have no idea how these will “perform.”

​

(depends how I package them, I guess)

​

But I do know I want them to exist.

​

And I don’t know who else is going to create them, if not me.

​

Let me know if anything on that list jumps out to you; if there’s enough interest I’ll move it higher in the cue.

​

​

4. Start strong — and finish strong.

​

The first ~20 seconds of each video is obviously important.

​

But so is leaving on a high-note, because that’s what viewers remember after the video is over.

​

(think of a first date; your first and last impression are the moments that stand out in the other person’s mind)

​

So I’m going to try planning my closing “punchline” for each video ahead of time.

​

(I really liked how the close turned out in this week’s talk — lemme know what you think)

​

​

5. Action really does create clarity.

​

I know it’s a bit cliché, but damn is it true.

​

And making content over the past few weeks has been a real-time reminder of how true it is.

​

I’ve learned more in the process of creating these three videos than I have in all my hours of:

​

Thinking about making content
Planning to make content
Watching content about making content
Watching myself plan to think about making content

​

Combined.

​

It’s not surprising, but it’s worth remembering:

​

Nothing — nothing — replaces direct experience.

​

​

There’s probably more to share, but this is getting a bit long.

​

Lemme if any of these landed for you.

​

And…

​

​If You’re An Entrepreneur In Your 20s, Watch This.​

​

• T

​

P.S. Quick reminder in case you missed it:

​

I created a list of must-read books for 20-30 year old entrepreneurs.

​

If you’d like it, comment “book list” under the video and we’ll send it over.

​

(if you don’t receive it for some reason, just reply to this email)

“The more you do things that are natural to you, the less competition you have.” – Naval Ravikant

​

​

​

​

​

​Unsubscribe | Update your profile | 5-420 Erb St. W, Suite 433, Waterloo, ON N2L6K6