Author: admin

Nothing cracks me up more than watching someone try to psychoanalyse you out of your own position, then immediately fold like a cheap suit the moment you push back.

You post something with clear reasoning. You explain your stance. You lay out exactly why you believe what you believe. Then some armchair social media psychologist shows up in your reply like they just discovered Freud, ready to explain to you why you’re wrong about your own thoughts.

“Actually, what you’re really saying is…” No, what I’m really saying is exactly what I fucking said.

“I think you’re just projecting because…” I think you’re just desperate to sound smart by diagnosing strangers on the internet.

“Have you considered that maybe you feel this way because…” Have you considered that maybe I feel this way because I have a functioning brain and came to a reasoned conclusion?

These people love playing therapist until someone turns the analytical lens back on them. They’ll spend paragraphs dissecting your motivations, questioning your reasoning, and explaining why you’re clearly suffering from some cognitive bias or emotional hangup.

But the second you call out their bullshit? The second you point out that maybe their need to constantly correct and analyse others says something about their own insecurities?

“Thank you for pointing that out. I won’t make that mistake again and will keep my comments to myself or people who are interested to hear them.”

Suddenly they’re all humble and reflective. Suddenly they realise that maybe, just maybe, unsolicited psychological analysis isn’t welcome. Suddenly they understand that not every opinion needs their expert commentary.

Where was all that self awareness when they were trying to explain to you why you don’t actually believe what you clearly stated you believe?

It’s the intellectual equivalent of being a tough guy until someone actually steps up to fight.

All that confidence evaporates the moment they encounter someone who won’t just accept their amateur psychology session lying down.

The best part is how they frame their retreat as some kind of enlightened realisation, like they’re taking the high road by shutting up. “I’ll keep my comments to myself” sounds so noble, so mature, so evolved.

What it really means is:

“I can’t handle having my own behaviuor scrutinised the way I was scrutinising yours, so I’m going to act like I’m being considerate while actually just running away from the confrontation I started.”

Here’s a wild and radical idea…

Maybe people are capable of understanding their own positions. Maybe when someone explains their reasoning clearly, you don’t need to dig deeper for hidden psychological motivations. Maybe not every disagreement is an opportunity to practice your internet psychology degree.

And if you’re going to dish out analysis, learn to take it. If you’re going to question other people’s reasoning, be prepared to have your own reasoning questioned. If you’re going to play therapist, don’t cry when someone turns the session around on you.

The internet doesn’t need more amateur psychologists. It needs more people who can engage with ideas without trying to psychoanalyse the person behind them.

Save the couch sessions for people who actually asked for them.

And with all that being said.

Pick up this absolute gem and never lose an argument again

Stephen Walker.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I recently discovered I’m a polymath, and suddenly my entire life kinda makes a little more sense.

Not the scattered, unfocused, “jack of all trades, master of none” bullshit I’ve been telling myself for years. An actual polymath. Someone whose brain is wired to excel across multiple unrelated disciplines, to see connections others miss, to get bored with specialisation and crave intellectual diversity. Which probably goes hand in hand with the variety of topics I write about in my emails, and how I somehow tie them together in one way or the other…

Crazy thing is for over a decade…

I thought something was wrong with me. Why couldn’t I just pick one thing and stick with it? Why did I get restless after mastering a skill? Why was I constantly jumping between interests that had nothing to do with each other?

Turns out, that’s how a polymath and their brains work.

While everyone else is told to “find their niche” and “become an expert in one area,” polymaths are over here connecting dots across completely different fields, synthesising knowledge in ways that create breakthrough insights, and getting labelled as unfocused because we refuse to limit ourselves to one domain.

The world needs specialists, sure. But it also desperately needs people who can think across boundaries, who can apply principles from one field to solve problems in another, who can see the bigger picture that emerges when you zoom out far enough.

And so when I have a little catch up with a friend of mine whose well versed and educated in all of this neurological / brain fuckery stuff.

They asked a few questions:

Do you get genuinely excited about learning things that have nothing to do with your “main” area of expertise?

Not just casually interested but genuinely excited. The kind of excitement where you lose track of time researching Byzantine history even though you’re supposedly a marketing consultant, or you find yourself deep in quantum physics videos when you’re actually a graphic designer.

Do you see patterns and connections between completely unrelated fields that others seem to miss?

You read about game theory and immediately see how it applies to parenting. You learn about jazz improvisation and realise it’s the same principle your favourite entrepreneur uses to build businesses. Your brain naturally builds bridges between islands of knowledge and you wake up with more ideas than what you did just before you went to sleep.

Do you get bored once you’ve achieved competency in something, even if you’re not yet an “expert”?

You learn enough about photography to take decent photos, then suddenly you’re interested in learning Portuguese. You get good enough at coding to build functional websites, then you pivot to studying behavioural psychology. Mastery feels less important than exploration.

Do people tell you that you “know a little bit about everything” or ask how you know so much about random topics?

Your conversations jump from cryptocurrency to medieval architecture to cognitive bias research, and people either find it fascinating or completely overwhelming. You’re the person others come to when they need information about something obscure.

Need to figure out the best time of the year to do some underwater basket weaving? I gotchu…

Do you feel like traditional career advice doesn’t apply to you because you can’t imagine doing just one thing forever?

“Find your passion” makes you laugh because you have seventeen passions. “Become an expert” feels limiting. “Stay in your lane” sounds like a death sentence. You’d rather be a generalist who can contribute across multiple domains than a specialist trapped in one.

If you answered yes to most of these, congratulations… You’re probably a polymath. And that means you need to stop apologising for your diverse interests and lean into them some more.

The future belongs to people who can think across disciplines, especially with the way AI is being force fed into our lives.

Nobody learns and studies anything outside of this massive wall of technological bullshit been directly drip fed into our brain meat via social media.

Stephen Walker.

P.S. Peter Hollins wrote a pretty insightful book on being a Polymath and if you’re like me who will obviously go down these rabbit holes. Pick it up and be welcomed into polymath club. It’s not as fun as fight club, but hey. This is brain stuff.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

“I don’t know where we’re going, but I know exactly how to get there.” – Boyd Varty

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Random thought…

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You know how, when people use words like universe and energy, they usually sound like they sell crystals out of a van?

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I agree.

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But you know who else uses those words?

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Scientists.

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Not sure what my point is, but hopefully I’ll find one somewhere in this email.

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On to business…

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Last time we spoke, I shared a story about a friend who took his e-com business from 45k/mo to 3M/mo in less than a year.

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But what I didn’t share is this:

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He never would have stumbled into that business unless he’d built the wrong business first.

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True story:
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Six months before he partnered with that e-com company, he began building an info business.

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He built a funnel, launched an offer, even wrote a damn book.

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Then — and here’s where it gets really interesting — he dove head first into learning Meta ads.

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The whole process was a bit of a bitch, but it did two very important things:

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It made him realize that he actually kind of hates running info businesses.
It made him very, very good at Meta ads.

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So good that he started experimenting with running Meta ads for his buddy’s e-com business, just for giggles.

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Next thing he knew, the e-com business exploded and he was signing partnership papers.

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Bye bye info business he hated, hello rocket ship to the moon.

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The point (I actually have one this time) is:

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If he’d farted around waiting for lightning to strike and the Muse to come knock on his window and tell him he was destined for e-com, none of this ever would have happened.

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It was the info business that led him to learning Meta ads, that led him to the e-com company, that led him to, very possibly, an 8-figure exit and generational wealth a few years from now.

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Too often, fear of taking the wrong path is what prevents us from finding the right one.

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And so we stay frozen in paralysis, tying our mind in knots, terrified of taking a wrong turn…

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…Not realizing that the wrong turn is the very side-street where the chick with dreadlocks is parked, selling crystals that manifest an energy of universal abundance.

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And if we cover our nose and keep walking, that side-street might just open up into the path we’ve been looking for all along.

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That’s the beautiful thing about business:

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You’re allowed to take as many wrong turns as needed.

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And it only takes one right turn to make it all worth it.

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• T

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P.S. Yesterday, I released a new masterclass-length YouTube video on:

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​A 2500 Year-Old Map Of Human Potential​

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This is one of the most uniquely powerful tools I’ve ever studied, and can help you answer questions about yourself you may not even know you had.

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Give it a watch or listen this weekend.

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​Unsubscribe | Update your profile | 5-420 Erb St. W, Suite 433, Waterloo, ON N2L6K6

I’m taking the weekend off to binge Mayor of Kingstown and catch up on the books that have been giving me dirty looks from my bookshelf.

No content creation. No strategic networking. No optimising my morning routine with kale and room temperature water or measuring my productivity metrics and all of that bullshit that doesn’t matter…

Just Jeremy Renner dealing with small town corruption and whatever wisdom is hiding between the pages I’ve been too “busy” to read.

You don’t have to be always on 24/7. The hustle culture gurus who tell you that weekends are for closers can fuck right off.

Your brain needs downtime. Your soul needs entertainment that serves no purpose other than enjoyment.

You’re not being lazy if you rest and if you have a day or two of binge watching, it doesn’t mean you’re a failure and lastly…

Reading fiction isn’t a waste of time. It’s fun stuff. You don’t have to be fully sucked into personal development books and business biographies etc.

Do the fun stuff or you will burn out.

Stephen Walker.

P.S. I watched the first episode of Mayor of Kingstown and I’m pretty annoyed that series went right under my radar. Check out the trailer and see if it’s something you can dig.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

Strap in. Buckle your seatbelts. Duct tape your frontal lobe to the dashboard because we’re going on a RIDE through the screaming neon hellscape of advertising, and I promise you, you’re not gonna like what you find when we get there.

So.

I’m on Twitter today. The hell bird site. The dumpster fire that Elon turned into a dumpster fire INSIDE another dumpster fire, like some kind of flaming garbage matryoshka doll. And somebody, some absolute walnut posts that ads don’t work anymore.

Ads don’t work anymore.

ADS DON’T WORK ANYMORE.

Let me just sit with that for a second. Let me marinate in the sheer audacity of that statement like a steak soaking in its own wrong juices.

Now, on that particular platform, you’ve got two options when you encounter a take this catastrophically stupid.

Option A: it’s rage bait, carefully engineered to make your blood pressure spike so the algorithm gets its little dopamine cookie.

Option B: this person has the critical thinking skills of a concussed goldfish.

I almost always go with Option B.

Because here’s the thing. HERE’S THE GODDAMN THING. [Deep breath]

Ads work. Ads have always worked. Ads will work long after the sun swallows this rock and cockroaches are buying branded survival gear from each other. Ads work like gravity works. Quietly and constantly. WHETHER YOU BELIEVE IN THEM OR NOT.

And this is why…

You see a Nike ad. You, the big smart genius with your big smart genius brain, you look at that swoosh and those impossibly attractive humans running through rain slicked streets at golden hour and you think… “Pfft. I’m not some rube. I know that a pair of overpriced shoes isn’t going to make me faster. I am IMMUNE to this sorcery.”

You scroll past a BMW ad all sleek lines and mountain roads and that fetishistic close up of the gear shift like it’s automotive pornography and you smugly tell yourself… “I don’t need a German land yacht to feel successful, THANK you very much.”

You see a skincare ad and you snort. You literally snort. Because you KNOW that no cream on this or any other planet is going to Ctrl+Z the relentless meat decay of aging.

And you feel so smart. So bulletproof. So gloriously above it all.

But…

YOU ARE LOOKING AT IT ALL WRONG.

Here’s where I need you to lean in. Get close to the screen. Closer. No, CLOSER. I want to see your pores.

They’re not selling you shoes. They’re not selling you cars. They’re not selling you age defying face goop/jizz. They are selling you a STORY. They are selling you a reflection in a mirror that doesn’t exist yet. They are selling you the beautiful, shimmering, intoxicating idea of who you could become if you just JUST opened your wallet and let the moths fly out toward the light.

Now you might be sitting there thinking, “Okay, Captain Obvious called and he wants his epaulettes back.”

And yeah. Fine. Maybe you know this. You’re HERE, after all, reading this unhinged wall of text instead of doing something productive with your life. You’re not like THOSE smart people. The ones who read one marketing thread and think they’ve achieved enlightenment. No. You’re a BETTER breed of smart person. You’ve chosen to wade into THIS particular swamp. Congratulations. Your taste in content is as impeccable as it is questionable.

ANYWHO.

Let’s crack this egg open and see what kind of monster crawls out…

BMW.

What does BMW sell? WHAT DOES BMW SELL?

They sell the idea that you are a person of REFINED TASTE. A person who appreciates PRECISION ENGINEERING. A person who has clawed their way up the success ladder far enough to afford a car that costs more than some people’s houses. The car that sleek, overengineered, turn-signal-allergic Teutonic bullet, is just the physical manifestation of an identity you want to crawl inside and zip up like a skin suit.

You’re buying a CHARACTER in a story you’re writing about yourself. Chapter One: I Have Arrived. Chapter Two: I Have Arrived In Something German.

(And for the LOVE OF ALL THINGS HOLY, for the love of every god, goddess, deity, spirit animal, and cosmic force that has ever existed or been invented, if you buy a BMW, LEARN TO USE THE TURN SIGNAL. It’s RIGHT THERE. It’s a LEVER. You push it UP or DOWN. Toddlers could do it. TODDLERS. The engineers at BMW put it there FOR A REASON and that reason is so the rest of us don’t have to develop psychic powers to figure out what the hell you’re doing on the highway)

[Blatant Pitch to go join my little group-y group because social media platforms are ass and I’ll be sending out tidied up words and stuff there cause my google docs is starting to look like a warzone]

I’ll finish the other section of this email tomorrow cause I’m about to pass out from sleep deprivation.

Stephen Walker.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

This week has been pile on city, and I’m watching people I used to respect turn into schoolyard bullies with blue checkmarks and LinkedIn profiles.

Everyone’s got a take. Everyone’s got an opinion. Everyone’s got their pitchforks sharpened and ready to go after whoever’s been designated as today’s main character.

It’s like the entire internet decided to cosplay as a medieval mob, except instead of torches they’re wielding half baked we’re inclusive posts and righteously indignant selfies to “press the issue” or funnel people into their offers…

And the worst part? Half these people aren’t even genuinely outraged. They’re just desperate for engagement because they can’t figure out how to actually market themselves, so they’ve turned moral grandstanding into their personal brand strategy.

I mean I guess I can say that I’ve seen it all, but then shit like this happens and they’re just out crawling over the internet yet again. Then I get a gentle reminder that the social media world is filled with garbage humans in spaces that used to be genuinely great.

“Yaaasss Queen” responses in the comments have become the new currency of social media validation.

People aren’t taking stands because they believe in something…

The stands are there because it gets them likes, shares, and that sweet dopamine hit of feeling morally superior to someone else, while still preaching moral superiority and inclusivity lol.

It’s honestly just virtue signalling used as a marketing tactic and it’s going to be in one of their next $997 influencer courses [Barf]

We’re in 2026, and somehow people have gotten worse at being human, not better.

You’d think after everything we’ve been through. Pandemics, economic chaos, political insanity, that we’d have learned some basic lessons about empathy, nuance, and not being complete assholes to each other online.

But no. Instead, we’ve gotten more tribal, more performative, more eager to destroy someone’s life over a poorly worded tweet, post or an out-of-context video clip.

The pile-on mentality has become so normalised that people genuinely think they’re doing good work when they join the mob.

It’s like the movie Bloodsport except it’s for all of these scumbags on social media.

On top of that. Everyone’s got their pet GPT writing their outrage takes now, so even the moral indignation isn’t authentic anymore. It’s algorithmically optimised virtue signalling, perfectly crafted to maximise engagement while saying absolutely nothing meaningful at all.

The wild thing is. Most of these people would never have the balls to say this shit to someone’s face. But put them behind a screen with an audience of fellow bullies cheering them on, and suddenly they’re warriors for truth and justice.

The internet has turned everyone into the worst version of themselves, and social media algorithms reward the worst behaviour. The more outrageous your take, the more engagement you get. The more you participate in pile-ons, the more the platform shows your content to other people who love a good public shaming.

Never would I have seen people gamify cruelty…

Oh? You’re an activist because of what you’re doing? (blow me)

Maybe it’s time to log off and remember what it feels like to be a decent human being without an audience.

Maybe it’s time to stop treating other people’s mistakes as content opportunities.

Maybe it’s time to realise that the person you’re dunking on for internet points is an actual human being with feelings and a life that extends beyond whatever dumb thing they said online.

But who am I kidding? Next week there’ll be a new target, a new pile-on, a new opportunity for everyone to perform their moral superiority for the cheap seats.

2026 and we’re still just apes with smartphones throwing shit at each other for sport.

People need to be better. Or at least try to be.

Stephen Walker.

P.S. This isn’t being pointed directly at anyone specifically but if you’ve been in the space the last week or so, you may know what’s going on…

P.P.S. Haven’t used a good P.P.S. in a minute so click this link and join the escape hatch cause once I’ve finished up these files, I’m letting them fly…

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom

I spent another day unpacking old notebooks out of boxes.

Went through an old diary that had notes from the time I was balls deep in the studying of Søren Kierkegaard.

The quick skinny on the dude: “Søren Aabye Kierkegaard was a Danish theologian, philosopher, poet, social critic, and religious author who is widely considered to be the first existentialist philosopher.” via our lads at Wikipedia.

Anyways.

I’d recommend you pick up some of his work regardless of what it is you’re doing in life. The Concept Of Anxiety is a great read.

But it leads me on to the next few points.

Kierkegaard understood something about human suffering that most philosophers missed.

Real pain isn’t in the big and dramatic moments. It’s in the quiet desperation of our mundane and ordinary life. Remember the last time you were struggling to hold it all together and you put on a brave smile while pretending everything is fine?

I know he spent the majority of his life going toe to toe with anxiety, depression and what he called “The sickness unto death” (another excellent read btw) like you were a husk of a person. You’re alive but not really living. I’m sure if he was around today, watching people scroll through Instagram while their souls slowly disintegrated, he’d have some choice words…

1) Stop trying to be like everyone else because it’s killing you.

He called it “The Crowd” and he saw it as the greatest threat to human authenticity.

Today’s version is social media lifestyle porn and the non stop pressure to optimise your life according to other people’s metrics and…

If you’re not apart of their clique. You are quickly banished.

You’re not supposed to have the same morning routine as some productivity guru. You’re not supposed to want the same things as the friends you went to school with and you’re definitely not supposed to live according to some random template some shitweasel designed.

You feel the highest form of anxiety when you compare your life to others. It’s your soul telling you that you’ve been living someone’s life instead of your own.

Becoming yourself is one of the hardest and most important type of work you could ever do. Screw success and being admired. Those things come later on. You need to become yourself.

2) The only honest response is to embrace the absurdity.

He understood that life doesn’t make any form of rational sense. You can’t logic your way out of existential anxiety. There aren’t any pills or potions that you can ingest to optimise meaning. You for sure as hell can’t productivity hack your way to happiness.

Most people spend their lives trying to add everything up and to find some system or strat that’ll finally make life feel manageable. Kierkegaard would tell you to stop that shit.

We look at uncertainty as problem to solve. Where it’s really just has having to accept the human condition as it is.

He called it “The leap of faith” but it wasn’t necessarily religious at all. It’s recognising that at some point, you have to choose to live without having all the answers. You have to act without knowing if you’re making the right choice and you have to commit to something even though you can’t prove it’s worthwhile.

3) Despair is your gift, so you best not waste it.

I found this one the hardest to swallow. He saw despair as a necessary stage of human development. Yeah we might want to avoid it but that’s the part we need to power through. Don’t avoid it and don’t medicate through it. It’s something that has to be experienced fully and learned from.

Authenticity emerges when your psyche starts to clean house.

Most people try to escape despair by staying busy, staying distracted and staying numb. (Which is very easy to do in the scroll hole side of the internet now…) But you have to sit with it. Let it teach you what isn’t working. Let it burn away the false dreams and borrowed ambitions that were never really yours anyway.

If you embrace despair it’ll end all the pretending, pretending will then fall to the way side and that’s when you’ll start to live.

I’m fairly certain he never promised that life would get easier if you followed his advice. He did promise that it would get more real and if you’re tired of performing “happiness” while dying inside then I’m sure that’s worth hearing eh?

We can take a break from trying to hold it all together and let ourselves fall apart. The great thing is that we can then build something true from the pieces.

Sit with it and think about it…

Stephen Walker.

P.S. Don’t forget to grab one of his books and have a little deep dive.

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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom