“Perfection is not when there is no more to add, but no more to take away.” – Antoine de Saint-Exupéry
In 2011, my young company, EGTBasketball, was running a business model I call:
“What Would Kobe Do?”
Answer: Everything.
Product launches. Affiliates. Paid ads. SEO. VSLs. Emails. Content. Five offers. Four funnels. Three traffic sources.
Maximum effort. Zero scale.
And it was working, kind of:
We were generating revenue, but swung wildly between 0-30k per month because I was always chasing the next sale rather than building a machine that generated sales on command.
And so I lived in chronic anxiety:
Never knowing how much cash would be coming in, always fighting to stay afloat, terrified my business would sink the moment I stopped to rest.
I knew I badly needed to simplify and focus on one core strategy…
And my mind fought a constant tug of war between offers and business models, churning through options until the tension tied my mind in knots and paralyzed my decision making.
I wasn’t lacking knowledge or ability, I was lacking clarity:
I was too close to the problem to see the solution, as though I was trying to read a label from inside the bottle.
That’s when I met Paul Reddick.
Paul is a grizzled marketing veteran who had been quietly running a multi-7-figure business selling a program for baseball pitchers.
I’d heard of him in an obscure audio interview (Podcasts weren’t a thing back then), dug his contact details out of some back-alley website, and begged him to coach me.
Within an hour, Paul had cut through the entire tangled mess I’d created and laid out the perfect business model for my skill set, offer, and avatar.
Within 6 months, my business looked like this:
Run paid ads to an opt-in page
Send daily emails
To sell the core EGT program (plus upsells)
My workday shrank from 10 hours to 3.
My revenue grew to 50k/month, perfectly stable.
Within a year, we cracked 100k/mo, and then pushed smoothly beyond it.
It was as though I’d been caught in a street fight, nose bloody, legs wobbling, struggling to survive, before Paul emerged from the shadows and knocked my opponent out cold with a single strike.
That’s the power of coaching:
A skilled coach — who has already won the battles you’re currently fighting — can step in and create a path to victory almost instantly.
Even today, 15 years and 8 figures later, I continue to work with three different coaches across multiple domains of life.
And I personally coach a small handful of founders who are serious about scaling to 7 or 8 figures this year.
If you’re interested, I just opened applications for the first time in 12 months.
I only have three spots available, and I’ll only be accepting applications until Friday.
So if your business is currently generating at least 20k/mo, and you think this might be a good fit:
Here’s where you can get the details and apply now.
Working with Paul Reddick transformed my business.
And that business transformed my life.
It would be an honor to do the same for you.
- T
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