If you do this, you’re not a creator you deem to be.
I’d just call you a rolling public hazard instead.
It fees like only last night I doom scrolled for exactly nine minutes and watched no fewer than seven, well known marketers, copywriters, and coaches film vertical “value bombs” while actively driving sixty plus on the highway. One hand flapping at the camera.
(This was a few years ago before the big ol’ covid hit us)
But the funny thing is.
A good friend of mine reached out to me to let me know that they’ve also just witness yet another massive influencer in our world take it upon themselves to do this type of stupid shit today. So it looks like it’s all coming back again…
You watch these videos and you see their eyes darting down to the screen every three seconds.
Mouth running about “morning routines” and “funnel hacks” while they pilot two tons of steel through traffic…
I can feel my blood pressure red line when I see these videos.
Not because I’m some pearl clutching saint. (Here comes the soap box rant)
I curse like a sailor and my own camera roll would probably get me locked up for not following certain rules from the Geneva convention, but because this specific flavour of narcissism is legitimately fucking dangerous.
You are not that important.
Your “three mindset shifts to 10x your revenue” are not urgent enough to justify gambling with a stranger’s life.
Or your own kid’s. Or mine.
Here’s what actually happens when you hit record behind the wheel…
Your reaction time collapses to drunk driver levels.
Your field of vision shrinks to whatever fits inside that glowing rectangle.
The 4 000-pound machine you’re steering becomes a heat seeking missile with a personal brand.
Someone dies so you can get 38,000 views and a dopamine hit (???)
And the sickest part?
These are the same people selling $2,997 courses on “authentic leadership,” “building trust,” and “serving your audience at the highest level.”
You cannot claim to care about people and then film yourself actively trying to kill them for engagement. So I did what any sane person would do.
I unfollowed.
I unsubscribed.
I blocked.
I reported a handful for community guidelines violations (because yes, recording while driving is against platform rules on TikTok and Instagram, go look it up)
And I felt… cleaner.
Look, I get it. The algorithm is a jealous god. Silence feels like death. You’re terrified that if you’re not constantly visible, the grift collapses and you’ll have to get a real job.
But here are your options, genius.
Pull the hell over.
Wait until you’re parked or home.
Voice note it and have an assistant transcribe (radical, I know)
Or and this one’s free.
Shut the fuck up until you’re not operating heavy machinery.
Anything else makes you a reckless asshole cosplaying as a thought leader. If you’re reading this and feeling called out. Good.
Change. Today.
Your audience will survive ten minutes without your face. If you’re reading this and nodding along, reply and tell me the class of person who you just unfollowed.
I’ll start. That funnel guy with the rented Lambo.
The mindset chick who cries on cue.
The LinkedIn bro who says “discipline” 40 times per video.
Your turn.
And if you ever catch me doing this shit, publicly drag me. I deserve it.
Drive safe.
Create responsibly.
Or get the hell off my timeline.
P.S. If this email made you angry, ask yourself why you’re defending attempted vehicular manslaughter for clout. Then go touch grass. Preferably after you’ve parked.
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Stephen Walker, Unit 146317, PO Box 7169, Poole, BH15 9EL, United Kingdom