You wake up one day and decide you want to become an expert in whatever it is you’re working in.
Even if it’s just a hobby.
Everyone believes you need to have degrees and hundreds of years worth of experience to even be considered an “expert”
So let me give you the permission to call yourself an expert. If you’re willing to put in the work and hone your craft day in and day out. You can call yourself an expert.
The thing is. You only need to know a little more than the person needing your services/product/thing to stand out.
Obviously it’s a specialist thing like heart surgery, then duh. You better go to medical school, get your degree and get your proper working qualifications.
But we’re talking about the day to day things that people do on auto-pilot, who even think that it’s not of any value at all to anyone else but themselves. (Which is untrue)
I was helping a friend whose been in the dog walking business for a few years, which is also a pain in the ass to get into here in England. So much red tape and public liability insurance loop holes to dance around… blah blah blah.
Long story short. She kept getting asked by friends and family on how they could get involved or at least get started with their own little dog walking side hustle.
So basically the only thing I did was advised her to document her process. How she got started. From building a basic website. Getting all the legal bits sorted and also how to go about getting her first few clients.
She typed it up and made it all pretty and sold it to them for $27. A little PDF guide on how to get started as a dog walker.
There’s a lot of free information out there but being able to put it together in an actionable way is what sets everything else apart. It’s also what considers you to be an expert if you are able to make it make sense.
So if you look at this from a birds eye view. ANYTHING you are good at that people may have an interest in. Can be packaged up simply and position you as the expert.
As long as you’re genuine with your intentions, giving them actionable advice and support. You be the expert.
You can expertly tease them with the ideas through the conversations you have and then just present them with the offer.
So whether you’re a dog walker, pole dancer, landscaper, writer, musician etc etc.
This all applies.
You never know. These are the types of things you can turn into a full time income and break away from the wild 9-5 grind that everyone despises.
You have expertise inside of you. Now you just need to figure out how to best package it for the world to see.
Stephen Walker
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21
Greater Manchester
Lancashire
BL6 7JT
United Kingdom