Platforms are killing themselves.
Which is great news for us old fashioned creatives.
I’m sure you all remember how cool MySpace was.
We could make our page our own. Code it all pretty and even have our favourite tunes playing when someone viewed our page.
And even though Tom did what anyone in that position would have done, which was sold it on for a massive payday and then live out his days pursuing his art which is photography.
But the downside to selling MySpace was that the investors who took it over decide we want to modernise it and add new features which nobody asked for and that’s when they started alienating their audiences.
Things became clunky and slow and the control you had was slowly carved away from you.
We moved on to other platforms like Facebook and Twitter as they started to crop up and they gave us what we were looking for. The freedom to do what we want and again, make that place our own.
Although as you can tell. The bigger and more popular those places got. The tighter the restrictions became and so we moved on to other platforms that gave us that some thing.
It’s a never ending cycle of freedom followed by restriction and you can see it happening again…
More features. More bloat. New platforms come out of the woodwork. Existing platforms start to copy one another and then they inevitably dial it back yet again. So you’re stuck chasing that same feeling again.
But you know what has stayed pretty much the same since the 1990s?
Email. Good old fashioned plain text email. There’s nothing super sexy about it. But if done right, you can make it stay fresh for decades.
And so this is just another reason start building your list and emailing your friends, fans and customers interesting stuff every day.
If you stay consistent and show up even when you don’t want to. They’ll stick around forever.
Platforms come, change and go but email lasts forever.
So get building and get writing, cause it’ll make you a better creative overall…
Stephen Walker
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Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom