It’s no secret that I love email and respect the dudes who pioneered the way we do things today.
So I’m giving a little love to Matt Furey
He is without a doubt. The Grand Poobah of email marketing.
I got his email training years ago and decided to revise it again and just as I was digging through it he also dropped a banger of an email into my inbox like some weird woo-woo-email-synchronicity.
He doesn’t email as much as he did in the late 90s and early 2000s but he’s still around.
But this was what he sent me today and I would highly recommend getting on his list if you’re wanting to learn some great fitness, health and marketing nuggets from the man himself.
Here goes:
Subject: Gold Moon Rising
Yesterday gold hit a new all-time high, and early this morning the moon was bloody orange.
Coincidence?
YESSS-UH!
Anyway, I was out and about at 2 AM, taking in the sights above as my feet were planted on terra firma.
As I gazed upward I noted the cool spring Florida breeze. Owls hooted, deer grazed, rabbits and armadillos prowled and dogs howled as I observed this moment.
I thought about all the people who will not see or experience such wonders because they have an inflexible routine.
Emerson wrote, "A foolish consistency is the hobgoblin of little minds."
He was partly correct.
Being consistent with a daily routine works, at least, it works until you need a breakthrough. That's when you can benefit from changing things up a bit - or in some cases, a LOT.
A friend of mine, John, once said, "Consistency kills," in reference to how he became a champion collegiate track star. I looked at his big gut and smiled, "Indeed, it does. You haven't worked out in years."
He laughed.
A few days later John told me that he changed up his routine. He was back on track. He was going to get lean 'n mean again.
I asked him what he was doing. He told me he was gradually working up to the same routine he followed in college.
"That was 30 years and 75 pounds ago," I said. "That was before your knees went gimpy and your back and belly began to bulge."
"Well what do you suggest then, Mister Furey?"
"You can call me Master Furey, or Guru Furey, if you want an answer," I joked.
"Alright, Master Furey, what shall I do?"
"Well, being you need to rehab your knees and improve the health of your back and hips, I encourage you to practice Dao Zou every night, and the later the better. This practice will begin to unwind your mind and body. It will remove the knots and strengthen the weak links."
"Isn't Dao Zou that backwards walking regimen you created?" John asked.
"It's more than backwards, my friend. Anyone can turn around and move backwards, but that's low level training. It's more about HOW you move and how you breathe in reverse. There are a lot of different patterns I cover."
"Well, give me some suggestions. I'm all ears."
I proceeded to show John several different walking patterns and he followed my lead as best he could. Within a few minutes he was amazed, especially after he tapped various pressure points and energy centers while moving in reverse.
"This is unbelievable," he said. "I can really feel this in my glutes and my hips. Any my energy is off the charts."
"You ain't seen nuthin' yet. Wait till you go to sleep and you start having incredibly vivid dreams, and wait till you start recalling things from long, long ago, that you couldn't possibly remember.
I then showed John how the backwards routine in Dao Zou eventually leads to running and, if you dare, swimming (and writing) in reverse
"Ya know, back in the day when men weren't filled with estrogen, a fighter by the name of Gene Tunney knocked the holy hell out of Jack Dempsey in the heavyweight division, winning himself a world title. Tunney was in the most phenomenal shape of any heavyweight fighter ever seen before. And do you want to know what his secret was?"
"I think you just showed it to me."
"Part of it," I replied. "Just a part of it."
I told John to get started with the easy stuff I showed him, then added, "If you are consistent with it for a month, I'll show you more."
"I'm on it," John smiled. "Consistency kills, remember."
"Indeed. And so does inconsistency."
Don't be a fool stuck in the same ole - same ole routine. Change it up here and there. A bit of inconsistency leads to breakthroughs unimagined in daylight hours.
Matt Furey
P.S. If you're chomping at the bit for a change of pace, mentally and physically, go get my Dao Zou course NOW. It will shift your life into overdrive!
As you can see. Matt has such a fun style of writing too. I'm always loving what he puts out.
Stephen Walker
P.S. There's been some activity outside now that it's warming up...
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Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom