“People say you’re crazy until you’re successful, then they call you a genius.” – Mr. Beast
I heard an amazing story about Mr. Beast (Jimmy) the other day:
A story every entrepreneur should read, print onto tear-proof paper, frame and keep on their bedside table, dream about at night, tattoo on the inside of their forearm, record and listen to via. hypnotic induction, and pass down to their firstborn child as soon as they come of age, lest they ever forget its supreme wisdom.
Here’s how it goes:
A few months ago, Jimmy is hosting a mastermind meeting for 8, 9, and 10-figure entrepreneurs when he asks the group:
”Do you guys want to go to Walmart?”
Strange question, I know, but Jimmy is a strange dude.
So fxck it, they go to Walmart.
At first, it’s a standard snack run:
Wander around, grab a few things, play bumper cars with the motorized carts, do whatever it is people do at Walmart.
Until they reach the chocolate aisle, where Jimmy’s candy line, Feastables, is on display.
That’s when Jimmy’s excitement bubbles over.
For the next ten minutes, Jimmy launches into a masterclass on the economics of the chocolate business; margins, revenues, supply chains, the whole deal.
While — get this…
Restocking the aisle himself:
Rearranging boxes that had been pushed out of place.
Straightening every crooked candy bar.
Purchasing every bar that was damaged, crinkly, or broken.
Even letting himself into the back stocking room to grab a flavor they’d run out of up front.
And apparently, this wasn’t a one-time thing:
Jimmy does this so often that Walmart gave him his own employee badge.
(once, he even skipped a domestic flight so he could drive and stop at all 14 Walmarts along the way)
Now, obviously:
That’s not a founder’s job.
That’s not even an executive’s job.
(to be clear, it’s not even Jimmy’s job; he doesn’t spend his days doing this, it’s just something he does when he gets the chance)
It’s a minimum wage job 99% of entrepreneurs would barely even be aware of.
But Jimmy has something 99% of entrepreneurs don’t:
That rare blend of…
Scrappy intensity
Hands-on resourcefulness, and
Fearless creativity
…That we don’t have a word for, but is undeniable when we see it.
One of my longest-time students, and 8-figure entrepreneur Mason Vranes simply calls it:
“Sauce.”
And yes, Jimmy got Sauce.
But — and this is the central point — so does every entrepreneur I’ve ever met who has achieved true lift-off, and scaled their business to high 6, 7, or 8 figures.
More than any other quality, “Sauce” is what I’m looking for as I select candidates for private, one on one business coaching.
(announced yesterday)
I’m looking for hungry, aggressive entrepreneurs who are willing to get their hands dirty, put their ego on the line, and take the shots others are too afraid to take.
One of the three spots is already full, and it looks like the second spot will be filled shortly.
Which means I likely only have one spot left.
If you’re interested, hit reply now to let me know:
Who you are
What business you run (include a link to your site)
Your current monthly revenue
Your primary goal for the business
Why you are a good fit for coaching
As I said yesterday, no essays:
Be clear, efficient, and to the point.
But also, be complete.
I look forward to hearing from you.
- T
P.S. If you missed it yesterday, here’s the full story on our one on one coaching program:
An invitation for entrepreneurs
And, as a bonus:
Here’s a video about Sauce
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