You’re not a “creative,” you say? Bullshit.
Everyone’s creative. Somewhere deep in that skull-cave of yours, there’s a spark. A glimmer. A half-formed thought that smells like burnt toast and desperation…
Start an email list.
Why? Because social media is a goddamn carnival of lies. It’s all filters, flexes, and false fronts. Everyone’s curating their highlight reel while their soul rots in the background.
Email? Email is intimate. Raw. Real. It’s a one-on-one conversation in a world that’s screaming at you from every direction.
Still not convinced? Let me break it down for you in a list (because lists are life)
It’s a Diary, but with Benefits.
Think of it as your personal confessional. A place to dump your thoughts, your fears, your weird little obsessions. Did you eat an entire rotisserie chicken for breakfast? Write about it. Did you cry in the shower because you saw a dog wearing a raincoat? Write about that, too. No one’s judging you here.
Intimacy is the New Currency.
Social media is like shouting into a void. Email is like whispering in someone’s ear. It’s personal. It’s direct. It’s the kind of connection that makes people feel seen. And guess what? People love feeling seen.
No Algorithms, No Bullshit.
You know what’s great about email? It doesn’t give a fuck about algorithms. Your words land in someone’s inbox, not buried under 47 ads for protein powder and toe fungus cream.
It’s Yours. All Yours.
Social media platforms can ban you, shadow-ban you, or just straight-up disappear. Your email list? That’s your kingdom. No one can take it away from you.
Build Trust, Not Followers.
Followers are fickle. Trust is forever. When you write honestly, openly, and vulnerably, you build trust. And trust? That’s the foundation of everything.
Still here? Good. Here’s a little side thought:
You don’t have to be a writer. You just have to be you. Authenticity is the secret sauce. Write like you talk. Write like you’re ranting to a friend over a bottle of cheap wine. Write like you’re leaving a note for your future self.
So, what are you waiting for?
Start that email list. Treat it like a diary, a blog, a therapy session. Build those intimate connections in a world that’s drowning in noise.
And hey, if you’re still not convinced, just remember this…
The only thing worse than starting is not starting at all.
Now go. Write. Be messy. Be honest. Be you.
(And if you need help, hit me up. I’ve got wine and a keyboard. We’ll figure this shit out together.)
Stephen Walker
P.S. The squirrels have started to get the hint that they need to build a list now too…
P.P.S. If you’re still reading this, you’re already halfway there. Don’t overthink it. Just do it.
If you’re not diggin’ these tasty little emails anymore you can hit the unsubscribe button right here >>> unsubscribe
Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom