I get this asked on occasion and it’s nothing new.
And a lot of people who start off, believe they can build whatever it is they want and people will come.
Yes, that can happen but it’s unlikely and it’s making you rely on luck, instead of proven principles.
Now remember this. I didn’t invent what I’m about to share. The only thing I’ve done is take the old timely principles and kept doing it over and over until I got it to work.
Granted things change in the social media world. Most of these principles stay the same.
So if I were new to this whole game I would tell myself to look around and find problems that keep people up at night.
The internet makes it super easy nowadays…
Old forums. Facebook groups. Reddit. Twitter, Quora, Medium, LinkedIn or Pinterest are good places to start.
Step two would be to use those same places to find out where solutions can be found as well.
Remember, people talk.
There will be books, products or even people providing services that solve those problems.
When I’ve found a few, I’d buy the products, especially if they are information products and go through them.
If they can be improved or paired with something else. I’d go and do that. This is the bit that would take a little time.
Once I’ve done that, now I’m ready.
I can create a variation of that solution, and possibly pair it up with someone who also provides a service.
We’d strike a deal and if I brought them a new customer, they’d give me a percentage of what they charge.
Now that I’ve got all of that in place. I can get to work.
I have a problem. I have a solution and now I just need to get the people to pick my solution over the others out there.
So I’d create a single-page website, similar to the one you clicked on to jump on my list. I’d talk about the problem and make it a little worse by pouring salt on the wound. I’d make them genuinely curious about fixing this problem and even offer a snippet of the solution if they give me their email address in turn.
This will partially scratch their itch.
Once I’ve got them on my email list. I’ll talk to them about the problem. Tell stories in various forms and if they really want to get rid of that problem, give them the opportunity to buy from me as well. I would write to them every day and continue to add other solutions to that problem. They get what they want. I get what I want and that’s all she wrote.
That’s it…
It sounds complicated but it’s not.
Find a problem
Find a solution
Find out where people hang out who need that solution
Use direct response principles to get them to have a look at your one-page website
Give them a taste
Grab their email
Email them daily and give them the opportunity to buy.
Done.
Once you get a few sales and make a few bucks, you now have the easiest little side business that you can scale up.
It’s fun, it genuinely helps people and this can all be done by not wearing any pants at all.
Stephen Walker
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Stephen Walker
Unit 146317
PO Box 7169
Poole
BH15 9EL
United Kingdom